April 2020 - Ascent Conference April 2020 - Ascent Conference

How to Hire Freelancers for Your Startup

Human capital is often the biggest expense that startup companies will encounter. After all, your company will need skilled workers who will help you run a sustainable and successful business. But these skilled workers come with a hefty price tag that can burn through startup capital thanks to factors such as taxes and healthcare. This […]

What Baby Boomers Can Learn From Millennials About Networking

It’s hard to view networking events as more than opportunities to maximize the number of interactions you have with other people in the industry. You’re probably used to making contacts, establishing a rapport, and exploring the potential for working together in the future. Anything deeper than a surface-level connection would require communicating after the conference. […]

What Today’s Millennials in the Workplace Can Learn From Boomers About Networking

Are you going to a networking event? Do you want to make the right contacts in order to get the maximum ROI from your trip? We totally get that because we throw events for diverse groups and facilitate large audiences. We love the excitement that is contagious at conferences, but there are definitely some individuals […]

Your Guide to Understanding & Defining Your Target Audience

Implementing an effective marketing strategy is the key to creating and maintaining long-lasting relationships with their audience. This leads to an increase in sales which allows companies to stay at the forefront of their respective industries. The very first step to developing an effective marketing strategy is to define your business’s target audience. This is […]

What Are the Stages of Startup Funding Rounds?

Building a company from the ground up is very hard work with the potential for great rewards. It also requires the ability to bring a great idea to life, dedication to the vision, and in most cases a substantial financial investment to launch your startup. Generating the investment needed is difficult to do when your […]

The Right Time for Startups to Invest in PR

Most startup owners prioritize customer acquisition, quality products or services, and hiring in their early stages. It is a fact that all these factors play a significant role in the future of your tech company operations. However, there is one thing that tech startup should not overlook, and that is PR. Most individuals do not […]

7 Startup Revenue Models for Hyper Growth

The current rate of startup failure stands at around 20%, with most companies barely making it to their fifth year in business. Success is not just about attracting a target audience, it is about identifying the best startup revenue models, an aspect that also plays a role in hyper-growth. The right model implemented correctly can […]

What is Growth Hacking & Do You Need a Machete?

If you’re an executive at a tech startup offering SaaS and want to grow your customer base rapidly with limited marketing dollars, then growth hacking could be right for you. A person who commits to this form of hacking is an aggressive individual who sees the startup’s potential to grow exponentially in a short time […]

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