July 2020 - Ascent Conference July 2020 - Ascent Conference

7 Steps to Determine Product-market Fit

Did you know that a substantial number of startups fail due to a lack of market need? Other research shows that almost 80% of new products fail for the same reason. These statistics reveal a pressing issue in the business world – developing products no one wants. Much of this stems from failing to understand product-market […]

Benefits of the SaaS Business Model

It’s no longer a secret. Software-as-a-service (SaaS) is the business model of the future. Research shows that 80% of companies use at least one SaaS application. The SaaS business model has numerous benefits for businesses, ranging from helping with customer attraction and retention, and enhancing IT service delivery. The SaaS sector has grown substantially over […]

How Empathetic Listening Can Improve Your Networking Skills

Ever been to a business conference and left frustrated due to meeting mostly poor communicators? People who don’t listen effectively waste precious time sorting out misunderstandings. Strong communicators practice empathetic listening because they are tuned in to the needs of others.   Setting Goals for Networking Communication Before we explain how to show empathetic listening […]

An Interview with Rand Fishkin

While we’re getting ready for this fall’s conference, we thought we’d give you a little taste of what to expect. Here’s an interview with Rand Fishkin, co-founder of SparkToro, Moz, and Inbound.org, and one of our featured speakers. Enjoy!   Thanks for taking the time to talk with us Rand! Tell us a little bit […]

Venture Capital vs. Private Equity: What’s the Difference?

Private equity and venture capital are two big concepts in the world of investing. There is a lot of competition between startups and mature companies alike to secure the level of funding that firms in one of these two categories provide. When looking at venture capital vs. private equity, there is a lot to consider. […]

What is the Future of Work?

If you’re a baby boomer or a millennial, could you have envisioned as a kid that Google’s driverless cars, wireless earbuds, and digital money would exist when you grew up? Did it occur to you that the future of work would mean that the services of a mail carrier, switchboard operator, and clock keeper will […]

7 SaaS Sales Strategies to Boost Growth

Software as a Service has become a popular model for businesses seeking sustainable growth and profits. The scalability, the ability to host multiple users, and cost savings are all reasons why businesses are turning to SaaS. As a provider, having the wrong SaaS sales strategy could mean losing clients. In a highly competitive market, the […]

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