September 2020 - Ascent Conference September 2020 - Ascent Conference

Worried About Customer Churn? Here Are Some Tips

Avoidable customer churn is said to cost U.S. businesses a staggering $136 billion annually. The revenue leakage can significantly drag down growth, tarnish your brand in the customers’ purview leading to customer attrition. Customer attrition comes in various forms, including canceled subscriptions, not renewing a subscription, closure of account, and switching to a competitor. The […]

4 Reasons You Really Should Attend an Online Conference

In light of the challenges posed by COVID-19, in-person conferences have been significantly impacted. This doesn’t mean, however, that there are no opportunities to network and meet potential new clients. Event organizers have now turned to the online conference format to bring industry thought leaders together with B2B representatives. And such virtual events are picking […]

4 B2B Marketing Strategies to Fuel Your Growth

In business, marketing is essential, but a lot of the strategies and tools developed for B2C companies aren’t going to translate well. If your marketing strategy is ineffective, your business cannot scale, regardless of the quality of your products and services. And, despite extensive marketing efforts, what B2B leaders fail to recognize, at times, is […]

Ascent Conference Information: What Attendees Need to Know

The Ascent Conference is on Wed, Sept 30th to Thurs Oct 1st, from 9 AM to 5:30 PM EST, so save the dates and block off these days in your calendar. Register here if you haven’t already! The conference is right around the corner and we’re so excited to be hosting this event for you!  […]

10 SaaS Tools Your Company Should be Using

Today, nearly 85 percent of small businesses are already using SaaS, while 73 percent of organizations expect to shift to the cloud by 2021. More and more companies are taking advantage of modern technologies to streamline their processes, retain customers, obtain better insights, and grow revenue. However, considering the numerous SaaS tools available on the […]

Why You Can’t Ignore Customer Success

Companies use a staggering array of metrics to define success: leads generated, customer conversion rate, cost per acquisition (CPA), net profit/loss… the list could go on and on. In the context of customer service, managers and analysts may look at CSAT scores, NPS, retention, and churn rate, just to name a few data sets. While […]

6 Innovative Growth Strategies

When you think of Google, Facebook and Microsoft, the terms “small” or “medium” aren’t usually what comes to mind. But not so long ago, these tech giants once held this title and struggled to find their way out of it. So, what did these companies do differently to set them up apart from the rest? […]

An Interview with Esther Dyson

As part of our ongoing speaker series, we spoke with Esther Dyson, investor, journalist, philanthropist, and amateur cosmonaut (yes, really). Trained as a journalist and an economist and the daughter of two scientists, Dyson sees her life as a continuing education. Currently, in addition to mentoring the founders of many of the companies she has […]

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