February 2021

B2C or business-to-consumer marketing is all about reaching individuals. As opposed to B2B marketing in which decisions are made by groups of entrepreneurs or industry experts, B2C marketing deals with influencing the decision-making of the end consumers. For this reason, B2C marketing often relies on emotionally driven or personal problem-solving strategies. Although retail is the sector that […]

The year 2020 ended on yet another element of unwanted drama. On December 8, 2020, reports began to emerge regarding what has become known as the SolarWinds hack. As is true in most cyberattacks, the hack didn’t begin in December. It was part of a series of attacks that went on for the two previous