May 2021

The Interconnectedness of Company Culture, Brand, and Buyer Behavior

A Q&A with Kris Rudeegraap, CoFounder Sendoso For Kris Rudeegraap, Co-Founder & CEO Sendoso, a big part of your brand’s reputation comes from your company’s culture “it’s the brand that comes out in a lot of the demands and the marketing emails, the sales calls, the customer appreciation or customer obsession. All that has to […]

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Utilizing AI & ML to Make Key Financial Decisions in the SaaS Space

Read through for an overview of a featured topic from our keynote speaker, Yashwant Divakar, Head of Solution Engineering @ HighRadius. The FinTech industry most likely wouldn’t have been the giant that it is today if artificial intelligence (AI) and machine learning (ML) weren’t incorporated into the complex technology mix that it is composed of.

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Laying the groundwork for your finance strategy: Insights on building the best tech stack from Sage Intacct’s David Appel and TheSaaSCFO.com’s Ben Murray

As the third installment of our Spotlight series draws near, we shift our focus to various finance and accounting strategies for SaaS companies. Before we get in-depth knowledge from concepts our expert speakers will talk about, here’s a sneak peek at one of the preliminary topics at the Fireside Chat portion of the event. The

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ABM and Demand Gen in a new virtual era: Q&A with Autum Molay

Ascent will be opening the virtual doors to over 150 senior CMOs and VPs of Marketing for interactive panels, ten sessions and three industry keynotes from leading SaaS superstars.  One key topic on the agenda for marketers in the wake of the pandemic is how to continue to drive success with lead generation and account-based

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5 Benefits of Accounting Automation

Artificial intelligence has been making its rounds in the business world for years. Processes that used to be manually done are now processed by AI programs. These programs run things from scheduling virtual events to full on process automation.  Automation has helped businesses streamline their processes with advantageous results to their bottom line. They’ve shortened

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