July 2021

Here’s Why You Should Consider Automating SaaS Sales Tax Operations to Stay Compliant

Leave a Comment / Finance /

As your SaaS company expands, so does the need to tap into new sales markets, hire more employees, use more sales channels, and register new products and services that may require you to file additional taxes. The sales taxes your accounting and finance teams manage will also increase—and as much as your team exercises due […]

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Maximizing Potentials: Talent Management Strategies in the New Normal

Leave a Comment / Human Capital /

Hiring people is often easier than retaining top talent. According to LinkedIn’s 2018 Workplace Learning Report, 94% of employees are likely to stay longer in a company that’s invested in their professional growth. When employees are engaged and given opportunities for their development, they are more likely to stay and contribute more valuable ideas. This data

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Company culture and the new employee experience

Leave a Comment / Human Capital /

Joining our Spotlight on Human Capital event is Stacey McKibbin, CEO at Consilio and Google Certified Speaker, to lead a panel discussion on fostering company culture in the era of remote work.  Company culture is an integral part of the overall employee experience. Meetings, lunches, events, training workshops, and even corporate travels—all of these allow

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Crafting a Brand Narrative in Account-Based Marketing

Leave a Comment / Marketing /

3 Strategies in Retaining the Authenticity in ABM Storytelling  Personalized messaging and content is one of the most powerful tools that we use in any marketing strategy, whether broad-based or account-based. However, when digital channel utilization is at an all-time high for account-based marketing (ABM), it’s easy to lose the personal element of the messaging you want

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Protecting Assets and Managing Threats through a Zero Trust Approach

Leave a Comment / Cybersecurity /

Zero trust security is important for shielding the business’s digital ecosystems from malicious attacks and threats from unverified users. Strongly based on the principle of “never trust, always verify”, this approach has protected millions of businesses around the world from potential breaches that often happen within their own network. The traditional trust approach works on

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The Future of ABM: Succeeding with account-based strategies in a virtual landscape

Leave a Comment / Marketing /

The past year has seen a significant shift in the way businesses implement their ABM marketing strategies. Industry experts are forecasting ABM’s evolution in a virtual world as it continues to dominate the marketing industry. We see it through powerhouse companies morphing to create powerful tech stacks such as Zoom’s acquisition of Five9, or the merger

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Addressing Cybersecurity Risks in Mergers and Acquisitions

Leave a Comment / Cybersecurity /

In any merger or acquisition, it’s not only a company’s operations, processes, and branding that join together—the reality is that the business’ cybersecurity risks also come with the package. During the M&A transition period, the risk of cyber-attacks increases as all systems and technologies undergo the transfer process. The 2018 Marriott-Starwood Acquisition: A Cautionary Tale

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How to formulate a foolproof ABM plan before scaling

Leave a Comment / Marketing, Growth /

This article is the first in a series of us taking a deeper dive into account-based marketing. Rethinking your inbound marketing strategy to go after the larger, more profitable accounts can be daunting. Yet more and more, businesses are taking the ABM plunge because it focuses your efforts on the highest opportunity, highest value clients.

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