August 2021

Content-Driven Prospecting: Leveraging Content Marketing for Boosting Audience Reach 

We all know by now that cold calls and promotional message blasts to prospects in an attempt to engage them has a slim chance of yielding valuable responses. And most of the time, them hanging up before you can even finish talking is already a response in itself. Enter content-driven prospecting—and your seemingly futile outbound

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Growing Your SaaS Business in 2021: Are You On the Right Track?

Despite ever-changing business landscapes and turbulent economies, the SaaS industry is set to see exponential growth in the years to come.  Data from Synergy Research Group states that the market will grow by 30% year over year, with revenues projected to reach $233 billion next year. Since 2020, several SaaS companies have dominated the market—including Zoom, Dynatrace, and

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Why your security means everything to your digital transformation success

The single most crucial aspect of a successful digital transformation is security. The smallest of security mistakes could cost your organization millions. According to March & McLennan, 79% of global leaders named cyberattacks the number one risk management priority in 2020. And understandably so – cybercrime is predicted to cost the world $6 trillion in

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Customer Success in the Pandemic and Beyond

The global pandemic has affected businesses everywhere, with ripple effects impacting customer success and engagement. Industry leaders are forecasting that customer success will adapt at a groundbreaking pace as customer expectations change. It’s also a time that the SaaS industry continues to evolve at an exponential rate. In SmartKarrot’s 2021 Global Customer Success Intelligence and Automation Survey

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How SaaS businesses can demonstrate their commitment to application security

The pandemic has made us all increasingly reliant on SaaS applications. SaaS applications were seen as a lifeline when many businesses had to resort to remote working. Tech companies use an average of 155 applications; the government sector made the most significant gains in application use, up 45% in the last year alone (Okta). The

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How can you win customer trust, protect their privacy and be cyber secure?

Consumer trust has become the new battleground for digital success. As the pandemic changed the way businesses function and forced them to reroute their marketing direction, consumers’ perception of data and privacy has also changed. People are now looking for different ways to be reached and engaged, expecting a different kind of consumer experience amid

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