This topic is one of the key themes to be discussed in our upcoming annual Ascent Conference. Register for the event here » SaaS startup founders can often lose focus while struggling through funding-related problems, and while the fundraising circuit may feel tedious and draining, the reality remains: without capital, you won’t be able to […]
A VC State of Mind: What Drives their Investing Decisions? Read More »
Decreasing revenues, business closures, hastily implemented remote-working environments— all of these are challenges that companies are grappling with as a result of the pandemic. But there is one more crucial challenge facing employers during this crisis: the decline in employees’ mental health and well-being. Studies show that 1 in 5 working-age American adults are suffering
Mental Health in the Pandemic: How Can Your Virtual Workforce Cope? Read More »
Insights from Jimmy Gagnon of Vidyard Apart from tailored messaging, you can learn a lot about a prospective buyer based on the videos they watch and how much time they spend consuming them. In our Spotlight for Revenue Leadership event held this month, Jimmy Gagnon, director of sales at Vidyard, lets us in on how
In recent years, it seems like we’ve heard countless examples of startups that have launched in highly competitive spaces and, despite the odds, achieved astounding success against entrenched competition. In some ways it hardly seems surprising anymore, particularly within the SaaS space. Take, for instance, Zoom’s seemingly overnight success. The video conferencing tool has existed
Toppling the Giants: Building a Challenger Brand Read More »
The SaaS industry has grown exponentially in the past few years, and founders are constantly thinking of new strategies to keep their businesses thriving in today’s competitive environment. However, as leaders innovate and try new ideas, they may find themselves neglecting one of the most important functions of their business — finance. Here are 4
4 Finance Mistakes Growing SaaS Businesses Make and How to Fix Them Read More »
Increasingly, companies are considering a cyber attack to be a matter of “when,” rather than “if.” Your company can become the target of a cyber attack at any time, even at this very moment. The question is: How prepared is your organization to deal with it? Growth in revenue, customers, or share price are typically
Gearing Up For Secure Growth: Scaling Up Your Cyber Security Efforts Read More »
We are officially in an era where hybrid work environments are the norm — workforces worldwide are collaborating from both at home and the office, using different devices across different networks. With this combined setup also comes an increased reliance on cloud-based platforms to make all processes as efficient and seamless as possible. These developments
Curbing Attacks Early: Creating an Incident Response Plan for Your SaaS Business Read More »
A customer’s buying experience often influences how a SaaS company improves its solutions to fit its market’s needs. But the value of this experience, along with buyer preferences and expectations, can quickly change over time. Possessing an intuitive understanding of customer purchasing behavior can give you an edge over your competitors and improve the execution
Understanding Consumer Behavior: A Deeper Dive into the Software Buying Experience Read More »
There’s no question that the SaaS industry continues to experience strong growth and is projected to maintain this trajectory for the foreseeable future. In fact, the cloud market is predicted to overtake on-premise software by 2025, with a current total of 2.7-trillion-dollar market valuation that is still expected to rise. With these impressive figures, investors
How to Make Your SaaS Business Attractive to Venture Capitalists Read More »
As businesses of various sizes migrate their processes to the cloud, identity and access management (IAM) has become a greater necessity, especially since more access credentials to more applications are needed. IAM is so important that there’s an awareness day every year dedicated to it. In today’s business landscape, a good IAM solution should be:
From Ground to Cloud: Identity and Access Management for SaaS Read More »
