Finance Agenda & Braindates (OLD - TO BE REMOVED) - Ascent Conference


Stage Talks


7:45 am General
11:45 am Stage Talks
SaaS Buying Insights: How Today’s Businesses Buy
Siddharth Sridharan
Co-Founder & CEO
8:15 am General
Braindates & 1-on-1 Meetings
2:00 pm Stage Talks
Leveraging Best-of-Breed SaaS Finance Stack to Maximize Efficiency and Scalability [Read More]
Teddy Collins
VP of Corporate Finance
9:30 am General
Coffee Break
11:00 am General
Snack Break
1:30 pm General
1-on-1 Meetings
2:30 pm General
Coffee Break
6:30 pm General
VIP Dinner

Stage Talks


7:45 am General
11:00 am Stage Talks
Topic TBD
Ashwath Bhat
Chief Financial Officer
8:15 am General
Braindates & 1-on-1 Meetings
9:30 am General
Coffee Break
11:00 am General
Snack Break
1:30 pm General
1-on-1 Meetings
2:30 pm General
Coffee Break
6:30 pm General
VIP Dinner

Past Executive Braindate Topics

You are joining the Ascent Conference to meet great people and learn about new things. How do you spark meaningful conversation? It all starts with a braindate.

Braindates are one-on-one or small group conversations based on topics posted by you and fellow participants in the Braindate Topic Market. They can be used to brainstorm, solve challenges, share expertise or experiences while meeting new (brilliant!) people.


Building a Diverse Virtual Workforce
Tech can provide some of the most powerful tools when it comes to making the next iteration of the virtual workplace more inclusive. Read More
Dionn Schaffner
Chief Diversity Officer
Aurea Software
The benefits and challenges of remote working and camaraderie building with growing sales teams
Attendees can expect a discussion with CROs about what it’s like managing a sales team in a post-Covid world. Read More
Natan Edelsburg
Muck Rack
Growing Your B2B SaaS Business in Times of Recession and Turbulence
When recessions hit, new deals tend to slow down, sales cycles drag for months on end, and marketing budgets are cut to make ends meet. Read More
Ruben Vardanyan
Founder & CEO
Optimizing Demand Gen: Creating Conversions from Opportunities
Optimizing demand generation across touchpoints can help businesses maximize campaign ROI, by ensuring every opportunity is converted through hyper-personalization. Read More
Courtney McCombs
VP-Business Development
Datamatics Business Solutions
Embedding AI into products to match innovation with RoI
While AI delivers massive value in internet companies what do enterprises need to do to get ROI by embedding AI in the right manner? Read More
Kunal Sawarkar
Chief Data Scientist
Enhancing B2B Data Through AI for Faster Conversions
In a hyper-competitive world, top-of-the-funnel leads and sales conversions are business critical for high growth businesses. Read More
Sumit Mahajan
Chief Sales & Marketing Officer
Datamatics Business Solutions
How to Supercharge Your Channel Program
Heather Tenuto, Chief Revenue Officer of Zift Solutions, will walk SaaS companies through the crucial steps needed to take their channel partner program from fledgling to full force. Read More
Heather Tenuto
Zift Solutions
AI & ML: The Tools to Reshape Traditional Lead Gen Methods
The growing usage of AI and ML in B2B marketing is helping businesses identify their ideal customer profiles, seamlessly nurture them through the funnel, and consequently convert them into customers in an expedited manner. Read More
Sumit Mahajan
Chief Sales & Marketing Officer
Datamatics Business Solutions
Keep Your Eyes on the Prize: Top KPIs For RevOps Leaders
With thousands of data points spread across accounting systems, CRMs and marketing automation, there is no shortage of data for Revenue Operations teams to analyze. Read More
Helen Lin
Founder & CEO
The Onboarding Valley of Uncertainty™
Join us for a compelling discussion on the state of onboarding today. Read More
Mike Ehrle
Click Boarding
Establishing a Partnership Network to Efficiently Accelerate Revenue Growth
One of the fastest and most efficient ways to accelerate revenue growth is to develop, nurture and operationalize your company’s channel sales motions. Read More
Robert Michlewicz
Visual Lease
The World of Work
Join CEO of Read More
Evan Sohn
Turn Your Managers Into Coaches
What percent of your employees truly know how they are performing in real time? Read More
Janelle Raney
Supercharging the Role of the CRO in Geospatial intelligence
Expand and explain the role of the CRO in the realm of Geospatial intelligence. Read More
JR Riordan
Maintaining your Brand Culture
It’s harder than ever in today’s hybrid/virtual workplace to maintain a corporate culture. Read More
Debra Hays
Scaling from the Start
Imagine you woke up tomorrow, and your business was ten times the size it is today. Read More
Adriel Sanchez
How to Win in a Post-COVID Hypercompetitive World?
Prior to the COVID crisis, the world was already competitive. Read More
Michael Dermer
Author & Founder
The Lonely Entrepreneur
Driving Revenue in Product Led Growth (PLG)
With the rise of product-led growth at many SaaS companies, we’ll discuss what PLG is, how it changes the various roles across your company, and marketing’s role in enabling PLG and uncovering revenue opportunities in product-led organizations. Read More
Breezy Beaumont
Head of Growth
Managing a productive and meaningful relationship with your CRO
Many marketing professionals and executives struggle with this dynamic. Read More
Dan Murdoch
International Expansion is like Creating a Wonderful Meal — Methodical, Genuine and Local
What has international expansion got to do with cooking a wonderful meal? Read More
Albert Vazquez
Sway Ventures
The changing Talent Landscape: building teams for the future with lessons learned from the pandemic
The pandemic shifted so many trends in talent – it accelerated predictions about the future of work, caused a “great resignation” and re-shuffling, and flipped the table back and forth between an employer and an employee market. Read More
Jessica Mitsch Homes
Co-Founder & CEO
Generating More Pipeline and Winning More Deals with Fewer Resources Amidst Economic Turbulence.
Today’s sales leaders and their organizations have a mandate to hit their targets with less budget and headcount than expected to drive that growth. Read More
Melton Littlepage
What can tech learn from the world of sport and vice versa when it comes to Equality Diversity and Inclusion?
In this roundtable, we explore why diverse spaces matter when it comes to talent, and how sport and technology can learn from one another when it comes to developing more diverse and inclusive outcomes which ultimately transform into results! Read More
Gurmej Pawar
Meji Media Events Group
Creating a Category that Fuels Successful Outcomes from Strong Valuations to Mission-Driven Workplace Cultures.
Category creation has been around since the dawn of business to enable organizations to innovate, differentiate from the competition, drive financial results, improve employee drive, and so much more, but the successful application of category creation has never been more defined than it is today. Read More
Karen Parisi
Operating in Real-Time: Thrive in a today’s unpredictable market
How would you operate if you had instant access to information about your customers, your operations, workforce and suppliers? What if you could more accurately predict and adapt to shifting markets and consumers all at the speed your business demands? Growth in mobile, artificial intelligence, edge and analytics are bringing the world of real-time to your business. Read More
Mike Hulme
VP of Marketing
Building transformative AI-enabled enterprise and healthcare companies
Customers and investors have an increasingly higher bar for evaluating solutions that claim to use AI/ML. Read More
Neel Master
Engooden Health
Bootstrapping vs. Fundraising
Join us as we discuss the pros and cons of taking capital versus self-funding, and how to best prepare and manage your organization for either path. Read More
Mallory Ulaszek
Founder & Owner
Week of the Website
Navigating a Revenue Department through Change
This presentation will cover best practices for navigating through major changes within the sales and client success functions within any high-growth business. Read More
Patrick Roberts
Marketing, Sales and Revenue Operations: How do they work together to drive growth?
RevOps function has been on the rise in the past couple of years stirring the waters of more traditional Marketing and Sales operations. Read More
Olga Traskova
VP of Revenue Operations
How a metal detector can prevent a wrongful death lawsuit
How to evaluate and maintain a WTMD/WDS that will comply to government standard NIJ 0601.02 which will help defend your company against lawsuits like a 20 million dollar wrongful death incident. Read More
Chris Ciabarra
CTO & Co-Founder
Athena Security
Mindful Growth
A discussion around hacking growth related choices to maintain brand positioning, operational workflows and other roadblocks when scaling. Read More
Mallory Ulaszek
Founder & Owner
Week of the Website
The Power of Cross-Functional Focus & Alignment to Achieve Growth
Growth is not about the success of a single department. Read More
Kevin Kitzgerald
Equity CrowdFunding
Raise capital from your customers, ecosystem partners, and way more. Describe your ideal and your most likely investors–and why they fit that persona. Read More
Andrew Corn
E5A Integrated Marketing
How to Build High-Performing Marketing Teams
Learn how to increase cross-discipline exposure, broaden team member perspective, and realize innovation—all from the perspective of an 18-year-old Enterprise Marketing Agency. Read More
Paxton Gray
97th Floor
B2B Marketing for Tech Startups
What should you prioritize when marketing your startup? How do you get in front of brands and agencies to secure ad budgets? What kinds of marketing hires should you look for next, and how can you find them? Come with all your marketing questions and challenges, and we’ll learn from each other so you can focus on what should be most effective for your business. Read More
David Berkowitz
Serial Marketer
Innovation Ethics and the Investor Thesis
It’s critical that we, as investors, take responsibility for the direction of innovation and technology rather than merely try to manage a portfolio. Read More
Roger Hunt
Embracing a People-First Strategy
We’ve entered a new world of work. Read More
Donald Knight
Chief People Officer
Digital Transformation. Covid-19 Only Forced a Peak Under the Hood.
The pandemic changed how America worked almost overnight. Read More
Avner Schneur
President & CEO
GRM Information
Funnel 2.0 – The Actual, Full, Sales and Marketing Funnel
Dive deep into the S&M Funnel 2.0. Discuss org design, KPIs and more from demand generation through customer adoption and growth. Read More
Courtney Austermehle
Situational Leadership for Growing Companies and Teams
How to adapt your management style to each unique situation or task to meet the needs of the team or team members. Read More
Mike Groeneveld
Sr. Vice President of Global Sales
Rally Around Your Middle Performers
Unpopular opinion – start ignoring your top performers more. Read More
Olga Karanikos
VP of Marketing
Build a Winning Sales Culture in a Remote World
Keeping your sellers motivated and engaged takes more than your traditional leaderboard and is even harder to cultivate in all remote or hybrid environments. Read More
Sindre Haaland
Founder & CEO
Leadership During a Recession
What to do when the economy goes into crisis mode? Tactics and strategies on how to navigate tough times and emerge stronger than before. Read More
Roland Polzin
How to defend against ransomware
The internet works with the fundamentals of its architecture. Master the architecture and you can help prevent most attacks. In this session we will go over DNS and how you can use it to safe guard your organization from desktop to mobile devices including 5G on an iPhone. Read More
Chris Ciabarra
CTO & Co-Founder
Athena Security
Building a Demand Generation Engine From the Ground Up
Attendees can expect a discussion with CMOs and Marketing VPs about the optimal ways to build a lead generation foundation from scratch. Read More
Robert Meyer
Senior Business Development Manager
Converting your leads into customers – Best Practices
Many companies – entrepreneurs are looking for ways to improve their business but are not aware of challenges faced and how to handle them. Read More
Alejandro Azuola
Co-Founder & CEO
Square Codex
Right-Sizing Your Marketing in a Post-Covid World
The onset of Covid changed how we market and sell in dramatic ways. Read More
Chris Ciunci
Founder & Partner
Practical Tips to Better Leverage your Tech Stack
Oftentimes companies purchase the latest technology and tools but are not leveraging them to their fullest. Read More
Chris Ciunci
Founder & Partner
What should marketers do as leadership replaces the valuation chase with the value mandate
In the last 6 months, the game has completely changed. Read More
Sonali Sen
Head of Marketing
Zemoso Labs
Innovation as a Service (InnaaS): Setup, Elements, Challenges
Innovation as a service has a strategic impact on your organization. Read More
Boris Kontsevoi
The impact of the ‘post pandemic’ landscape in building effective tech/digital teams
– The pandemic has changed the game – opportunities for individuals and companies have grown exponentially Read More
Colin Etheridge
CEO North America
Increasing staff retention. Strategies to decrease employee turnover and save money.
It’s no secret that employee retention rate shows how the company takes care of its team. Read More
Daria Leshchenko
The Usage Based Pricing Evolution: Aligning Pricing to Customer Value to Drive Growth
Seven of the nine SaaS IPOs which had the best net retention over the past few years employed usage-based pricing models, companies including Slack, Snowflake and Elastic, according to “The 2021 State of Usage-based Pricing Report” by venture capital firm OpenView Venture Partners. Read More
Bonney Pelley
Corporates and Ventures Can Rethink Growth if They Get Over Themselves
Cutting checks doesn’t cut it. Read More
Fred Hoch
Founder & General Partner
TechNexus Ventures
How Will the Creator Economy Impact My Business?
What exactly is the Creator Economy? How Big an Industry is it? Read More
David Segura
Co-Founder & CEO
Glassbox Media
Why CEOs Should Set Aside Equity for Social Impact (and their investors should support them)
Over the past few years, companies have demonstrated that they have an important and essential role to play in tackling the toughest challenges of our time. Read More
Jan D’Alessandro
Head of Equity Pledge Initiative & Boardroom Allies
Pledge 1%
The future for SaaS in a shrinking market
Public cloud application for SaaS end-user spending in 2022 will amount to $176.62 bill. Read More
Juan Ramon Zarco
Silicon Valley Ventures Growth Partners
How Loom launched an SEO program post Series-C
Learn the why of SEO and its importance Read More
Nick Lafferty
Head of Growth Marketing
The Ideal Buyer Fallacy: Mechanical vs. Human-centered Selling
Today an overwhelming number of sales applications attempt to abstractly model human beings. Read More
John Golden
Pipeliner CRM
The new sponsorship game–making the most of your investment
Engaging the B2B customer is increasingly challenging in the post-pandemic world. Read More
Michelle Harmon-Madsen
Sponsors United
The M&A process, when a company should start preparing
Many companies start thinking about a M&A process too late in the company’s life cycle. Read More
Vince Monteparte
Sway Ventures
How to Think Like a Private Equity CMO
Private equity funded companies expect unparalleled levels of high, efficient performance from their marketing departments. Read More
Steve Lundin
Springbrook Software
Sealing the Deal: The Subtle Art of Baiting, Attracting and Closing with Ease
Need to close more deals with confidence and ease? This session is for you whether you need to take this back to your sales team or use it in negotiations. Read More
Precious L. Williams
Perfect Pitches By Precious
How to Set Marketing Goals That Drive Results
Marketing OKRs shouldn’t be arbitrary. Read More
Alina Vandenberghe
Co-Founder & Co-CEO
Chili Piper
Galvanizing and Aligning Your Team around a Single Mission
Each new generation of team members are dealing with an increasing blur of their personal and professional lives, and that means organizations need to be more explicit about what they stand for and what values they care about. Additionally, people are far more willing to give it their all when they understand your cause. Read More
Shawn Gaines
How to use both virtual and in-person events for integrated campaigns for ongoing demand generation
For those interested in an integrated campaign for demand generation, we also curate a series of in-person and virtual roundtables, webinars and networking events that target functional subsets, including: Read More
Ed DiEoreo
Sponsorship Director
Ascent Conference
Aligning Marketing and Sales to Drive Repeatable Revenue
Join Amy Vosko, Vice President of Revenue Marketing at PathFactory, to discuss the building blocks needed to make the Marketing and Sales partnership drive repeatable revenue for your business. Read More
Amy Vosko
VP, Revenue Marketing
Analytics Driven Decisions: C-Level Visibility
How insights from your company and from external sources drive your decisions. Read More
Dr. Pratyush Kotturu
Delivering Exceptional Customer Experiences with Conversational AI
Join this roundtable to discuss how to engage prospects/customers on multiple communication Read More
Raghu Ravinutala
Co-Founder & CEO
Driving Revenue through an Advanced Sales and Technology Partnership
We live in a world where new technologies are constantly being created to help solve issues and create opportunities. Read More
Ryan Kelly
Capital Rx
Modern Tech Marketing: The Rise of The Operational CMO
How to set goals, strategize and plan, execute and report on Marketing activities Read More
Saravana Sivanandham
Absorb Software
Increase your average deal size and deliver more expansion revenue via real-time, in-meeting AI
Despite times of economic uncertainty, revenue leaders are expected to hit their targets with less supporting resources. Read More
Andrew Levy
Co-Founder & CEO
Seed to Series C: Critical customer metrics for today’s SaaS journey
Investors’ expectations are changing fast. Read More
You Mon Tsang
Founder & CEO
Effective M&A Rollup
The importance of developing a clear thesis, identifying your initial platform acquisition (that can be scaled) and insuring a cultural fit. Read More
Phil Spencer
Vye Broadband
What a SaaS business needs to show to raise capital in 2022
A discussion of what early-stage VCs focused on SaaS investments are looking for as far as growth and other qualitative criteria in today’s Series Seed to Series B funding market. Read More
William Detwiler
Fernbrook Capital
B2B growth: a needle in a haystack
In a world with tens of millions of companies Read More
Brian Pallas
Opportunity Network
Achieving Sustainable vs. Scalable Growth
The new way for a SaaS company to survive and grow is now achieving profitable, sustainable growth, rather than growth at all costs. Read More
Victor Adefuye
Managing Director
Winning by Design
The New War for Talent: Managing Post COVID Implications
The traditional definitions of workers and a place were turned upside down by COVID and will not return to that “normal.” Read More
Troy A LeMaile-Stovall
Leading a Remote GTM Team? We Need to Talk About Employee Engagement
Economic volatility. The Great Resignation. Read More
Rick Nucci
Why “feature dumping” is killing your growth
If your sales team is “feature-dumping” during SaaS demos, it’s time to address it—because it’s killing your close rate. Read More
Chris Duprey
Is automation the secret to achieving true brand affinity?
A strong, clear brand is a powerful tool in economic downturn. Read More
Jesper Eriksen
Marketing Org Planning for Growth & Scale
What functions and levels are more important as early stage first hires? Read More
Ahmed Nassef
VP of Talent and Partnerships
Scaling sales excellence: how the next generation of automation can drive efficient growth
Automation has been used to increase efficiency and improve quality across revenue organizations for years, with industry mammoths like Salesforce leading the way. Read More
Emil Dyrvig
Getting Gen Z On Board for Business Growth
Gen Z is quickly becoming a key part of the workforce that companies need to help drive growth. Read More
Bhakti Vithalani
BigSpring and JA Worldwide Board Member
Putting the “Brand” Back into B2B
No one could blame you if you thought the B’s in B2B stood for “boring.” But that’s starting to change. Read More
Palmer Houchins
VP, Brand Marketing & Communications
How to Keep Up with Marketing Technology
Marketing software and other IT options have ben evolving at a high rate in recent years. Read More
John Gaines
VP of Marketing
Cohere Health
Customer Acquisition vs. Customer Expansion: Break Free from a One-Size-Fits-All Approach
Nearly 60 percent of companies believe they can use a one-size-fits-all approach for every marketing and sales conversation. Read More
Leslie Talbot
SVP Marketing
Corporate Visions
How to Define your PR strategy in a High Growth Organization
Every SaaS company knows that PR is an important vehicle to helping build brand recognition and thought leadership, especially through rapid growth. Read More
Hana Mandapat
VP Marketing
Sales Automation – the challenge from AI/Algorithms/Heuristic
Today an overwhelming number of sales applications attempt to abstractly model human beings. Read More
Nikolaus Kimla
Sales & Marketing Technology for SaaS Companies in a Mobile-First World
In this roundtable, OneSignal CRO Josh Wetzel will lead a conversation about several core elements of marketing in a mobile-first world, including the value of building in-house technology that isn’t core to your business and the importance of identifying your competitive differentiation. Read More
Josh Wetzel
Customer Lifetime Value; the growth opportunity in difficult times
We have an opportunity to do more with less. Read More
Lennard Hulsbos
VP Marketing & Design
Achieving Sustainable vs. Scalable Growth
The new way for a SaaS company to survive and grow is now achieving profitable, sustainable growth, rather than growth at all costs. Read More
Sari Green
Winning by Design
Managing to the Outliers: Simple ways to identify the blockers to scale
Applying just-in-time manufacturing principles to your sales, CS and other organizational processes. Read More
Justin Oberbauer
Overcoming Commoditization of SaaS: Brand loyalty rather than Product Lead Growth will defend your market share while protecting margins
Product Lead Growth can catapult you to the top, but then what? Read More
Dan Fein
SVP of Business Development
Building & Funding a Company that Lasts
In the current market, where fundraising pace has slowed and it’s recognized that not all revenue is created equal, founders and CEOs need to set their focus on longevity. Read More
Simon Wu
Cathay Innovation
Grow Your Business with a Product Led Strategy
Getting products into the hands of your customers and users while removing frictions from the buying process are key elements in implementing a successful Product Led Growth Strategy. Read More
Rina Alexin
280 Group
Changing GTM strategies of delivering value in the face of economic challenges, and constrained talent markets
What changes need to be made to GTM strategies to deliver value need to be made in the face of constrained talent markets, softening demand, and a projected economic downturn? Read More
Mathew Garver
HiQo Solutions
Localization: the key to scalable international growth
Is your product and/or content designed to be multi-lingual at scale? Read More
Chris Reese
Rely less on discounts, grow sales — all while doing good
Leverage incentives to both get meetings and close deals. Read More
Andrew Forman
Quantifying the subjective – establishing a data-driven sales coaching practice
Sales coaching is one of the highest-value activities a team can leverage, but one of the least utilized. Read More
Keith Abramson
VP of Sales
Building Efficient Pipeline With Outbound Phone Conversations
At Orum, we believe that live conversations are one of the best channels to cut through the noise and reach potential customers effectively and efficiently. Read More
Jason Dorfman
Your Network is your Net Worth: Growing Revenue Teams from the Ground Up
Are you new to revenue leadership and looking to start a new team from scratch? Then this roundtable is for you. Read More
Nathan Bliss
Chief Sales Officer
Connecting Venture Capital and Growth
Mike Ma, a former award-winning CMO turned Venture Capitalist, will lead a discussion on what VCs look for in growth at different stages. Read More
Mike Ma
Managing Director
Nex Cubed
Marketing in Today’s Attention-Driven, Recessionary-Fearing Economy
Let’s talk about what’s working, what ’s not and how we each are trying to solve it. Read More
Thomas Butta
Chief Strategy & Marketing Officer
Bosses for Babies: when business supports families, everyone wins
Impact your bottom line and community prosperity As the workforce is increasingly demanding flexibility, purpose, and impact from their lives and jobs, Bosses for Babies connects Florida business leaders who champion family-focused practices in their communities. Read More
Eddie Gonzalez Loumiet
What’s on the Omnichannel?
Communications and Messaging tactics to grow SaaS based businesses. Read More
Matt Siemens
The Silver Tsunami is coming
Over the next 10 years the US economy is going to experience one of its greatest economic challenges- “The Aging Population.” Read More
David Laiderman
Veterans Home Care
M&A as a growth strategy: How to target and integrate strategic acquisitions that fuel organic growth
Acquisitions can really accelerate your company’s growth and product offerings. Read More
Dan Gaertner
Positioning and Measuring Value Creation through the Eyes of the Customer
Companies often talk about their SaaS offerings in terms of what their service can do and the features it has. Read More
Erika Rosenthal
Fractional CMO
Chief Outsiders
Why your Support organization and Finance should partner together to differentiate your business
In subscription and recurring revenue models, your support operations must transform its thinking from a cost center mindset to revenue center. Read More
Krishna Raja
Founder & CEO
Navigating the Dark Funnel for Cost-Effective Lead Gen
The market is crowded, channels are noisy, and buyers want to be invisible. Read More
Jennifer Apy
Partner & CMO
Chief Outsiders
Accelerating growth: Best practices for B2B SaaS companies
Growth is good, faster growth is better. Read More
Carol Eversen
Chief Outsiders
OKRs: How to Go From Goal Setting to Goal Achieving
What are OKRs? Read More
Zachary Wright
Strategy Staff Executive & Head, Sales Operations
Qumu Corporation
Delivering High Performance – is the Blueprint in place?
To enable a high-performance culture, the most critical principles are transparent communication, investing in people, and accountability. Read More
Rich Pirrotta
How To: Spotlighting Customer Storytelling Through All Stages of Marketing
Madison Flickinger
Head of Demand Generation
Navigating the Tech Talent Scarcity
Today it is harder than ever to find and retain tech talent. Read More
Ryan Gallagher
Volteo Digital
Self-Disruption: Recognizing Market Opportunities to Radically Innovate
As technological innovation affects radical change to existing industries and forces evolution in competitive business markets, it becomes increasingly important to “disrupt thyself” – ideally before disintermediation is thrust upon your product, service, or solution suite from outside forces. Read More
Ron Spink
AC Business Media
Balancing a B2B and B2C Marketing Approach and Message
Rule number one in Marketing is “know your audience”. Read More
Adrianna Burrows
Drowning in Data? How To Tread Through and Create an Effective Data-Driven Marketing Strategy
Data-driven marketing has become table stakes, but how do organizations manage the many data sources available to them without getting overwhelmed? Read More
Arianna Cignarale
CEO & Co-Founder
Let’s Talk ABM: Platforms, Best Practices, and How To Get Started
Account-based marketing has been around forever (remember when we used to call it marketing? Read More
Thomas Rosen
How and when to invest in Web3 and Crypto and why the infrastructure play is powerful
Whether or not you believe in crypto, the data shows it is reaching greater validation. Read More
Deborah Jackson
Plum Alley
Solving the Urgent Need for Skilled Talent
With the rapid pace of technological change, the percent of CEOs worried about the availability of skills continues to increase and companies need better solutions to build a skilled workforce for tomorrow. Read More
Yael Gilboa
Co-Founder & COO
Learn In
How multichannel tactics are critical to your B2B SaaS marketing strategy. There is no silver bullet for B2B SaaS marketing
This roundtable will be tactical. Read More
Yosef Levenstein
Golden Section
How to leverage digital storytelling to grow revenue
Elevating content from static Read More
Spencer Sargent
Business Director
Leverage value-based selling to acquire, retain, and expand more revenue
Establishing systems, processes, and coaching that focus on understanding your customers will empower your revenue teams to highlight your product’s features & benefits that help your customers achieve their goals and/or solve the problems that keep them up at night. Read More
Daniel Johnson
Why 1:1 video for SaaS sales is a must
Ask any salesperson and they’re sure to tell you that getting a prospect’s attention and building trust is one of the biggest hurdles to closing more sales. Read More
Zach Basner
Digital Sales & Marketing Coach
How AI can help you better manage deluge of video for every job function — from marketing to sales
Video is now the dominant language of business. Read More
Kirk Iwanowski
Best practices for using LinkedIn for prospecting (or recruiting)
The host of this table literally wrote the book on LinkedIn Sequencing. Read More
Chad Burmeister
Director of Enterprise
Break out of your rut! Give your B2B marketing the B2C treatment
So much emphasis in B2B SaaS marketing in recent years has been put on prescriptive, feature-focused tactics that cause companies to blend together rather than stand apart. Read More
Jim Manno
VP of Marketing
9:30 am
Accessing Capital in Today’s Market
We’ve seen private equity and banks already tighten, but there are other financing solutions available that have actually become more competitive in this market. In this session, Joseph Camberato covers what those solutions are so you can continue to grow and scale your business. Read More
Joseph Camberato
CEO & Founder
National Business Capital
10:00 am
Buyer-Centric Sales and Marketing in a Digital-First World
Are you marketing and selling the way your prospects actually want to learn and buy? The truth is, most companies market and sell based on their own internal processes and preferences. But is that what your prospects actually want? Read More
Tyler Lessard
VP Marketing
10:00 am
Customer Acquisition vs. Customer Expansion: Break Free from a One-Size-Fits-All Approach
Nearly 60 percent of companies believe they can use a one-size-fits-all approach for every marketing and sales conversation. But behavioral research shows a 180-degree difference between what motivates new prospects, versus existing customers, to buy. Read More
Tim Riesterer
Chief Visionary
B2B Decision Labs
10:00 am
Positioning for Success: How Effective Positioning Drives Differentiation and Simplifies Marketing Execution
Messages matter. But the right message matters most. It’s easy for teams to jump to crafting great messages for websites, campaigns, or sales pitches. Without a solid sense of positioning, however, hitting the right message is a matter of luck. Read More
Nathan Rawlins
10:00 am
What’s Your Revenue IQ? Why Revenue Intelligence Isn’t Complete Without Commission Data
Every revenue leader wants to know how efficient their revenue engine is. But how do you know if you’re getting the full picture? Hear from revenue leaders who discuss why commission data must be a part of your revenue data mix, and how to ensure you have the tools you need to give you a complete and accurate view. Read More
Matt Gahr
Kevin Burke
VP Sales
Andrew Donato
SVP Sales
10:30 am
Growth During a Downturn: How to Build a Recession-Proof Growth Strategy
How can SaaS companies navigate today’s market to continue building momentum and survive the current downturn? ClickUp’s Chief Growth Officer shares what growth strategies to prioritize during a recession and how to get the most value out of your growth investments on a leaner budget. Read More
Gaurav Agarwal
Chief Growth Officer
Thomas Butta
Chief Strategy & Marketing Officer
10:30 am
New to Developer Audiences? Forget Everything You Know About Marketing
The first lesson in marketing is to know your audience. Then what? Most of the world’s largest brands are built on similar core principles. Yet, when it comes to technical audiences, most rules don’t apply. In this talk, Khalid shares his top lessons learned from communicating plainly and transparently, to investing in creative swag. Read More
Khalid El Khatib
Stack Overflow
11:00 am
How Marketing and IT Team-up to Win with the Web
Increasingly, all marketing is digital marketing — even Super Bowl ads come with QR codes now. And in the digital marketing world, every call to action is a click, and every click leads to a website. And that’s where things can go sideways. Read More
Josh Koenig
Co-Founder & Chief Strategy Officer
11:00 am
Fuel Growth – How to Achieve Your Revenue Goals in 2023
Next year is expected to be a challenging year for companies with global unrest and economic uncertainty ahead of us. Yet every company expects to see growth through this time. How do you get there? Do you focus on product, brand, customers, or your employees? Read More
Clint Oram
CSO & Co-Founder
11:30 am
Playbook for Growth: How to Create Client Experiences that Turn Clients into Advocates
With a focus on the “Service” part of SaaS, Brudis Limar share’s e-180’s unique 4-pillar approach to building human-centric client experiences. Learn how to leverage your in-house expertise, your data, and your people to create client journeys that will transform your clients into your most greatest ambassadors. Read More
Brudis Limar
11:30 am
How CMOs at Growing B2B Companies Are Leveraging Data to Scale: And how you can and should be as well
In today’s world of unlimited information and data, learn how our panel of seasoned CMOs are able to weed through the forest and monitor the data that has the greatest impact on growth in real-time. They discuss how they were able to reach data maturity, what tools and techniques they rely on within their organizations, and tips for getting you on the right path in your own growth journeys. Read More
Robson Grieve
Nicole Silver
Sr. VP of Marketing
Volta Charging
Melton Littlepage
Thomas Rosen
1:00 pm
Your Next Growth Phase, Courtesy of Connected TV
Take a drive in any major city and the billboards are hard to miss. Not only are they advertising the next blockbusters, but SaaS companies are touting their services to daily commuters. While the push to increase incremental awareness and conversions is essential to maintain growth, there is a better (and safer) way to reach your target audience: Connected TV. Read More
Ali Haeri
VP of Marketing
1:00 pm
Navigating Opportunity Through Uncertain Times
Embracing creative ways to employ a truly global workforce allows innovative companies to continue their path to growth, expand internationally and access the best person for a job, wherever they may be or may choose to work. In this session, learn more about how a distributed, global workforce can be a key ingredient to an organization’s growth and identity. Read More
Ben Wright
Founder & CEO
Velocity Global
Todd Boehly
Co-Founder, Chairman, and CEO
Heather Mounsey
Vice President of Brand Experience
Velocity Global
1:00 pm
Team First – What We Have Learned from 25 Years of Scrum
In this talk Dave West, CEO and shares what some early stage companies are doing to build enduring people-centric organizations that are responsive to the customer and agile through the core. He describes how OKRs, The Spotify Model and Scrum can combine to build an organization ready to respond to the future. Read More
Dave West
1:30 pm
The Talent Formula For Future Success
As the economy has moved from growth at all costs to cost-efficient growth, it’s become imperative that you have a salesforce that is ready to face the challenges ahead. Do your people have the right talents and competencies to succeed against the headwinds of 2023? Read More
Tim Geisert
Partner & CRO
Dr. Courtney McCashland
Co-Founder & Chief Officer of Science and Strategy
1:30 pm
Say “Renewal” in 14 languages: How Chargebee Helped Babbel Embrace Churn Reduction
Babbel embraced a subscription business model more than a decade ago. Since turning away from freemium, it is now the leading language learning platform globally. One of the keys to its success has been adding churn reduction to its revenue strategy and automating retention. Read More
Guy Marion
Julie Hansen
1:30 pm
Total Experience: The Hidden Connection Between Company Culture and World-Class Customer Experiences
Historically, Employee Experience and Customer Experience have been thought of as separate functions. But organizations that focus on Total Experience – the alignment of EX and CX – ended up increasing their revenue, improving the quality of their products and services, and advancing their strategic goals. Read More
Lara Caimi
Chief Customer and Partner Officer
2:00 pm
Breaking Away From the Sea of Sameness: Standing Out and Building Trust as a B2B Brand on Social
Social media can be the wild, often unpredictable part of the internet, but it is also a force: for good, for connection and for business. Join Tom Keiser, Hootsuite’s CEO, as he covers how B2B SaaS companies can trade in the traditional corporate speak to successfully build and sustain trust with their audiences on social media – while getting noticed. Read More
Tom Keiser
2:00 pm
Turning Your Website Into a Lead Conversion Engine
As brands are pulling back from social media as their community hubs, company websites now serve as the center of community. Sequel’s CEO shares the strategies used by top-performing brands to engage their audiences directly on their websites and show you how to implement them on yours. Read More
Oana Manolache
Founder & CEO
2:30 pm
Mastering the Mid-market: Lessons on Building and Selling into Scaling Enterprises with Vanta
So you’ve nailed your pitch for startups and are looking to hook your first mid-market customer. But suddenly, the buyer is a bunch of different people and they want a bunch of new features. What to do? Read More
Elliot Goldwater
VP Partnerships
2:30 pm
The Myth of Digital Fatigue, and How to Get Past It
Market research shows that consumer engagement in marketing content is actually increasing, contrary to popular belief. This panel will cover the best strategies to beat your competition in the new digital attention war. Read More
Tessa Barron
VP of Marketing
Fran Wilson
Jennifer Ross
3:00 pm
Building A Vertical SaaS Company In A Horizontal SaaS World
Generic, horizontal SaaS solutions fall flat on their face when trying to tackle problems inherent to complex and highly regulated industries, such as life sciences. To solve real-world customer problems, SaaS providers need customizations, compliance, and domain understanding. Read More
Nithi Vivatrat
Chief Product Officer
3:00 pm
The Creator Economy: A fireside chat with Walmart
Consumers don’t trust traditional advertising anymore, and marketers are struggling to replace that revenue stream. Many now turn to creators and partners for discovery. Hear from Jordana Beck, Director of Influencer Marketing and Walmart Creator, on how you should view the future state of partnering with influencers. Read More
Cristy Garcia
Jordana Beck
Director of Creator & Influencer Marketing
3:00 pm
Converting Cybersecurity From a Cost Center to a Revenue Source
With great SaaS power comes great responsibility. In this session, Dror will discuss the financial impact of opening APIs to third party security providers, converting cybersecurity from a cost center to a new revenue stream. Read More
Dror Liwer
Co-Founder & CMO
3:30 pm
In just two years, Nunbelievable grew from zero to 1 million meals donated. Kuda shares how his personal fight with hunger led to this social movement, the tactical, step-by-step actions that allowed for their entrepreneurial success, where they’re headed next, and how others can become purpose-driven entrepreneurs. Read More
Kuda Biza
Serial Entrepreneur, Author, Co-Founder
3:30 pm
A Tale of Two Goals: Self-Serve and Sales Lead
Join Loom’s Head of Growth Marketing and Head of Demand Generation as they discuss the challenges and strategies marketing teams face as they support both the self-serve (Growth Product teams) and the sales-led (GTM teams) of the business. Read More
Nick Lafferty
Head of Growth Marketing
Madison Flickinger
Head of Demand Generation
3:30 pm
Fundraising at Each Stage (With Your Exit in Mind All the Way)
Many founders make the mistake of raising money while planning for the short term only. This VC panel pulls together a diverse group of investors focused on each stage: Seed, Growth, and Late Stage in addition to Debt Equity. Read More
Lu Zhang
Founder & Managing Partner
Fusion Fund
Rashmi Gopinath
General Partner
B Capital Group
Andrew Steele
Activant Capital
Joseph Camberato
CEO & Founder
National Business Capital
3:30 pm
Founders, Social Media, and the Company of the Future
Join Chili Piper’s Founder and CMO, Alina Vandenberghe as she discusses the steps along the path that has taken Chili Piper to social media stardom: ~4 million monthly organic impressions. This chat provides tactical advice on how to build your company brand and personal founder brand. Read More
Alina Vandenberghe
Co-Founder & Co-CEO
Chili Piper
4:00 pm
Decide to Pivot: Don’t Let Fear Keep You From Evolving
As a leader, you never know when you’ll face the decision that will make or break you. In the early days of a global pandemic, Meetup’s CEO, David Siegel, had to pivot his company’s business model from being an IRL-focused community platform to offering online events. Read More
David Siegel
9:30 pm
Tax’s Role in Frictionless Commerce
Peter Olanday discusses sources of friction in regards to sales tax, what causes most of that friction, and gives real-world examples of how to solve those challenges. Read More
Peter Olanday
Director of Consulting, Vertical Solutions

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