Past Ascent Go To Market Conference Agenda
Past Speakers
15 hours of content plus breakout brain-dates to help you find efficiency!

Joseph Camberato





Tim Riesterer





Nathan Rawlins





Gaurav Agarwal






Thomas Butta





Josh Koenig





Brudis Limar





Ali Haeri





Guy Marion





Julie Hansen





Elliot Goldwater





Fran Wilson





Tessa Barron





Jennifer Ross






Madison Flickinger






Nick Lafferty





Lu Zhang





Rashmi Gopinath





Andrew Steele



David Siegel





Peter Olanday




Tatyana Martinez





Tyler Lessard





Matt Gahr





Andrew Donato





Kevin Burke





Khalid El Khatib





Clint Oram






Melton Littlepage





Robson Grieve





Arianna Cignarale





Nicole Silver





Ben Wright





Todd Boehly





Heather Mounsey





Dave West





Tim Geisert





Dr. Courtney McCashland





Oana Manolache





Nithi Vivatrat





Dror Liwer





Cristy Garcia





Jordana Beck






Alina Vandenberghe





Kuda Biza







Joseph Camberato





Tim Riesterer





Nathan Rawlins





Gaurav Agarwal






Thomas Butta





Josh Koenig





Ali Haeri





Guy Marion





Julie Hansen





Fran Wilson





Tessa Barron





Jennifer Ross





Lu Zhang





Rashmi Gopinath





Andrew Steele



David Siegel





Tyler Lessard





Khalid El Khatib





Clint Oram






Melton Littlepage





Robson Grieve





Ben Wright





Todd Boehly





Dave West





Tim Geisert





Dr. Courtney McCashland





Oana Manolache





Nithi Vivatrat





Dror Liwer





Cristy Garcia





Jordana Beck






Alina Vandenberghe





Kuda Biza
Main Stage
Growth Stage
Accessing Capital in Today’s Market
We’ve seen private equity and banks already tighten but there are other financing solutions available that have actually become more competitive in this market. In this session you will learn what those solutions are so you can continue to grow and scale your business.







Joseph Camberato
Customer Acquisition vs. Customer Expansion: Break Free from a One-Size-Fits-All Approach
Nearly 60 percent of companies believe they can use a one-size-fits-all approach for every marketing and sales conversation. Instead of tailoring their approach to their buyer’s situation, they try to apply the same messages to win new customers as they do to keep and grow existing customers.
But behavioral research shows a 180-degree difference between what motivates new prospects, versus existing customers, to buy.
In fact, using a one-size-fits-all approach can put most of your revenue and growth opportunity at risk!
In this session, you’ll learn new, science-backed messaging strategies to skillfully differentiate your acquisition and expansion approaches.
– Disrupt your prospects’ status quo to win new business.
– Defend and grow your relationships with existing customers.
– Use science-backed message frameworks to influence and guide your prospects’ and customers’ buying decisions.





Tim Riesterer
Positioning for Success: How Effective Positioning Drives Differentiation and Simplifies Marketing Execution
Messages matter. But the right message matters most. It’s easy for teams to jump to crafting great messages for websites, campaigns, or sales pitches. Without a solid sense of positioning, however, hitting the right message is a matter of luck. Time spent on determining the positioning of your category, company and product goes a long way toward ensuring effective, efficient messaging and execution.





Nathan Rawlins
Growth During a Downturn: How to Build a Recession-Proof Growth Strategy
How can SaaS companies navigate today’s market to continue building momentum and survive the current downturn? ClickUp, a once boot-strapped startup turned $4 billion SaaS company, utilizes full funnel growth strategies and loops to increase market share in the crowded collaboration industry. In this session, ClickUp’s Chief Growth Officer, Gaurav Agarwal will share what growth strategies to prioritize during a recession and how to get the most value out of your growth investments on a leaner budget. Learn how to test across the funnel, personalize your message, and leverage data to keep your company’s customer acquisition and business growth on track.





Gaurav Agarwal






Thomas Butta
How Marketing and IT Team-up to Win with the Web
Increasingly, all marketing is digital marketing — even Super Bowl ads come with QR codes now. And in the digital marketing world, every call to action is a click, and every click leads to a website. And that’s where things can go sideways. Most organizations don’t have clear ownership or metrics for success for how they leverage the web, leading to a dysfunctional working environment. Join Pantheon Co-Founder and Chief Strategy Officer Josh Koenig as he unpacks an extensive market research survey into the state of play, what industry leaders are doing to align, and how you can execute to win with the web.





Josh Koenig
Playbook for Growth: How to Create Client Experiences that Turn Clients into Advocates
In this session, we’ll focus on the “Service” part of SaaS. We’ll be sharing our unique 4-pillar approach to building human-centric client experiences. Hint: it takes more than having a great product! Learn how to leverage your in-house expertise, your data, and your people to create client journeys that will transform your clients into your most greatest ambassadors.
Your Next Growth Phase, Courtesy of Connected TV
Take a drive in any major city and the billboards are hard to miss. Not only are they advertising the next blockbusters, but SaaS companies are touting their services to daily commuters. While the push to increase incremental awareness and conversions is essential to maintain growth, there is a better (and safer) way to reach your target audience: Connected TV. CTV can help your marketing team generate demand for your services and hit your performance goals, with results you can actually measure.
Join MNTN’s Ali Haeri, Vice President of Marketing, as he outlines how Connected TV can help your team drive demand and ultimately increase your ARR. He’ll outline how CTV helps B2B businesses find their audience on the TV screen, and why this performance-optimized solution is an efficient use of your advertising budget. Plus, he’ll share how CTV offers solutions for all phases of company growth, from early stages to mature SaaS companies.





Ali Haeri
Say “Renewal” in 14 languages: How Chargebee Helped Babbel Embrace Churn Reduction
Babbel embraced a subscription business model more than a decade ago. Since turning away from freemium, it is now the leading language learning platform globally. One of the keys to its success has been adding churn reduction to its revenue strategy and automating retention.
Join Chargebee GM, Guy Marion, and Babbel CRO and US CEO, Julie Hansen, as they explore this and other strategies that helped Babbel accelerate growth. As well as insider knowledge and tactics from the $250m subscription business, the pair will discuss how customer churn transformed into a retained revenue growth opportunity, as well as the future and direction of the digital subscription industry.





Guy Marion





Julie Hansen
Total Experience: The Hidden Connection Between Company Culture and World-Class Customer Experiences
Historically, Employee Experience and Customer Experience have been thought of as separate functions. One is about attracting and retaining talent, the other about building customer loyalty; one is the purview of the CHRO, the other Chief Customer Officer. Overlap and collaboration is often minimal.
There has even been tension between the two, which shows up in ideas like “the customer is always right,” or that being customer-centric means serving your customers first and employees second.
But new research from ServiceNow and ThoughtLab suggests that companies who break apart these siloes have a serious advantage. Organizations that focus on Total Experience – the alignment of EX and CX – ended up increasing their revenue, improving the quality of their products and services, and advancing their strategic goals.



Lara Caimi
Breaking Away From the Sea of Sameness: Standing Out and Building Trust as a B2B Brand on Social
Social media can be the wild, often unpredictable part of the internet, but it is also a force: for good, for connection and for business. With more than 4.7 billion users, social media has emerged as one of the most powerful channels for brands to establish brand equity, build stronger relationships with customers and further business objectives – that is, if they can show up and stand out authentically.
As a dynamic, constantly evolving and fast-changing space, standing out from the crowd on social has never been more challenging, especially for those in the business-to-business (B2B) space. For decades, B2B brands, particularly those in the SaaS space, have heavily relied on a corporate tone and feel for their social media presence – prioritizing professionalism above creativity. But in today’s digital-first society, it’s important to remember that there are humans behind every brand, and this dated approach often leads to low ROI and a lack of connection and trust with a brands’ core audience.
Join Tom Keiser, Hootsuite’s CEO, as he covers how B2B SaaS companies can trade in the traditional corporate speak to successfully build and sustain trust with their audiences on social media – while getting noticed. He will walk through what B2B customers want from B2B brands on social, talk through the best practices on social, and pull from his own personal experience leading the transformation of Hootsuite’s new brand identity.
Mastering the Mid-market: Lessons on Building and Selling into Scaling Enterprises with Vanta
So you’ve nailed your pitch for startups and are looking to hook your first mid-market customer. But suddenly, the buyer is a bunch of different people and they want a bunch of new features. What to do? Don’t panic, join Vanta’s VP of Partnerships, Elliot Goldwater, as he shares lessons learned from working at Twilio, Adobe, and LiveFyre, and now leading Vanta into a mid-market leader as the company’s first VP of Partnerships.
The Myth of Digital Fatigue, and How to Get Past It
Market research shows that consumer engagement in marketing content is actually increasing, contrary to popular belief. The issue is that the space in the market is so saturated with every marketing team fighting for consumer attention digitally that in order to win new customers you have to be the best in your space at digital marketing. This panel will cover the best strategies to beat your competition in the new digital attention war.





Fran Wilson





Tessa Barron





Jennifer Ross
A Tale of Two Goals: Self-Serve and Sales Lead
Join Loom’s Head of Growth Marketing and Head of Demand Generation as they discuss the challenges and strategies Marketing teams face as they support both the self-serve (Growth Product teams) and the sales-led (GTM teams) of the business.
Fundraising at Each Stage (With Your Exit in Mind All the Way)
Many founders make the mistake of raising money while planning for the short term only. Just getting cash in hand so you have runway. But there are strategies and tactics you can take when raising funds at each round that can help you ultimately prepare for your exit, whether M&A or IPO. This VC panel pulls together a diverse group of investors focused on each stage: Seed, Growth, and Late Stage in addition to Debt Equity.





Lu Zhang





Rashmi Gopinath





Andrew Steele







Joseph Camberato
Decide to Pivot: Don’t Let Fear Keep You From Evolving
As a leader, you never know when you’ll face the decision that will make or break you. In the early days of a global pandemic, Meetup CEO David Siegel had to pivot his company’s business model from being an IRL-focused community platform to offering online events. Learn to work with your feelings of fear and uncertainty to make smart, decisive calls even when the stakes are high.



David Siegel
Main Stage
Growth Stage
Tax’s Role in Frictionless Commerce
Join Vertex where we will discuss how Tax compliance can add friction to omnichannel commerce, both internally and externally. And how an automated tax solution such as Vertex can minimize that friction. We will discuss sources of friction in regards to sales tax, what causes most of that friction and then give real-world examples of how to solve those challenges.
Buyer-Centric Sales and Marketing in a Digital-First World
Are you marketing and selling the way your prospects actually want to learn and buy? The truth is, most companies market and sell based on their own internal processes and preferences. “Thou shalt sign up for our eBook then book a live demo then move from an SDR to an AE.” But is that what your prospects actually want? When was the last time YOU got excited about reading an eBook or clicking ‘book a demo’ when visiting a website?
Join Tyler Lessard, VP Marketing at Vidyard and author of The Visual Sale, to discuss the latest trends in how real people prefer to learn and buy in the digital-first world, and what that means for your own go-to-market strategy.





Tyler Lessard
What’s Your Revenue IQ? Why Revenue Intelligence Isn’t Complete Without Commission Data
Every revenue leader wants to know how efficient their revenue engine is. But how do you know if you’re getting the full picture?
Without commission data, your revenue story is incomplete. Commissions earned, accelerators, incentives, and everything in between must be collected and analyzed to help you understand performance and trends within your sales org.
In this panel session, hear from revenue leaders who will discuss why commission data must be a part of your revenue data mix, and how to ensure you have the tools you need to give you a complete and accurate view into commissions analytics and insights that will drive performance and growth.
New to Developer Audiences? Forget Everything You Know About Marketing
The first lesson in marketing is to know your audience. Then what? Most of the world’s largest brands are built on similar core principles. Yet, when it comes to technical audiences, most rules don’t apply. When Stack Overflow CMO Khalid El Khatib joined the company, he learned one immediate lesson: when marketing to technical audiences, you need to forget everything you know about traditional marketing. In this talk, Khalid will share his top lessons learned from communicating plainly and transparently to investing in creative swag and why business leaders should think about marketing in the context of community building.





Khalid El Khatib
Fuel Growth – How to Achieve Your Revenue Goals in 2023
Next year is expected to be a challenging year for companies with global unrest and economic uncertainty ahead of us. Yet every company expects to see growth through this time. How to get there? Do you focus on product, brand, customers or your employees? Join Clint Oram, founder and chief strategy officer of SugarCRM as well as host of the Fuel Growth podcast for his insights on the roadmap to hitting growth targets next year.





Clint Oram
How CMOs at Growing B2B Companies Are Leveraging Data to Scale: And how you can and should be as well
In today’s world of unlimited information and data, learn how our panel of seasoned CMOs are able to weed through the forest and monitor the data that has the greatest impact on growth in real-time. We’ll discuss how they were able to reach data maturity, what tools and techniques they rely on within their organizations, and tips for getting you on the right path in your own growth journeys.






Melton Littlepage





Robson Grieve
Navigating Opportunity Through Uncertain Times
After a strong 2021 – growth on many levels, record amounts of outside investments, high valuations to name a few – 2022 threw a wrench in the works. Organizations have to revisit what their path to scale and profitable growth looks like. In uncertain times like these, companies who are open to think and approach key challenges differently are likely to have the upper hand. One of those key challenges is finding and retaining the right talent. Embracing creative ways to employ a truly global workforce allows innovative companies to continue their path to growth, expand internationally and access the best person for a job, wherever they may be or may choose to work. In this session, learn more about how a distributed, global workforce can be a key ingredient to an organization’s growth and identity.





Ben Wright





Todd Boehly
Team First – What we have learned from 25 years of Scrum
For many startups it begins as a team. The team does everything from closing business to delivering marketing t-shirts, and yes, they build the product too. But as the Startup grows the importance of teams is replaced by specialist skills and processes. Departments replace teams, and managers coordinate resources and slowly the startup grows up to be more like the companies it is disrupting. But it does not have to be that way. Startups can evolve into centric environments where people flourish, and customers and value are the priority.
In this talk Dave West, CEO and Scrum.org shares what some early stage companies are doing to build enduring people centric organizations that are responsive to the customer and agile through the core. He will describe how OKRs, The Spotify Model and Scrum can combine to build an organization ready to respond to the future.
Takeaways:
1.) Learn the role Scrum can play in early stage companies
2.) Learn how Scrum has evolved over the past 25 years
3.) Learn what some early stage companies are doing to build enduring people centric organizations that are responsive to the customer and agile





Dave West
The Talent Formula For Future Success
As the economy has moved from growth at all costs to cost-efficient growth, it’s become imperative that you have a salesforce that is ready to face the challenges ahead. Do your people have the right talents and competencies to succeed against the headwinds of 2023? Our research has illuminated critical competencies that high-performers need to thrive and perform in the top 20%. This session will help you prepare your people for success for next year and beyond.





Tim Geisert





Dr. Courtney McCashland
Turning Your Website Into a Lead Conversion Engine
As brands are pulling back from social media as their community hubs, company websites now serve as the center of community. Live video engagement on your brand property is the key to success moving forward.
During this session, Oana Manolache, CEO and Founder at Sequel.io, will talk about how to turn your website into a powerful lead conversion engine. She will share the strategies used by top-performing brands to engage their audiences directly on their websites and show you how to implement them on yours.





Oana Manolache
Building A Vertical SaaS Company In A Horizontal SaaS World
Generic, horizontal SaaS solutions fall flat on their face when trying to tackle problems inherent to complex and highly regulated industries such as life sciences. To solve real-world customer problems, SaaS providers need customizations, compliance, and domain understanding. Enter vertical SaaS. Dipanwita can share her experiences building a vertical SaaS company in a horizontal SaaS world, the driving factors, challenges, and long-term opportunities.





Nithi Vivatrat
Converting Cybersecurity From a Cost Center to a Revenue Source
With great SaaS power comes great responsibility. As of 2022, SaaS is said to be worth over $170 billion and the SaaS industry has increased in size by around 500% over the past seven years. SaaS apps are ruling the world – and now it is time to rule it more securely. SaaS security is based on a shared responsibility model. While preventing DDos or Brute Force attacks may be your responsibility, what a user does with the platform once they’re in may need to be the responsibility of the customer. This shared responsibility model represents an enormous burden for most customers, as they need to manage security across numerous SaaS platforms. SaaS companies have a choice to make: either undertake expensive development to extend their internal security or partner with external cybersecurity providers that will concentrate on security for them through APIs.
In this session, Dror will discuss the financial impact of opening APIs to third party security providers, converting cybersecurity from a cost center to a new revenue stream. Effective security APIs enable 3rd party security providers to provide robust security monitoring and protection without the need to build costly security infrastructure directly into the SaaS applications being protected. As such, offering security through APIs can eliminate software bloat and provide value-added features that can drive revenue.
Dror will map out best practices for SaaS companies to construct security APIs that will ultimately enable third-party security providers to help alleviate the shared responsibility model. He will share battled-tested security API development lessons and tips he has learned from going through integrations with SaaS leaders such as Microsoft, Google, Salesforce, and Dropbox. Specifically, Dror will delve into how to create security APIs for scale across three core areas – Collaboration Controls, Activity Monitoring, and Data Loss Prevention. He will also give examples of how to address Access APIs (e.g. access requests, handshakes, and access approvals/denials), SaaS APIs spanning Collaboration and Content Control (such as file controls, file inspection (including malware, regulatory compliance), and user actions (e.g.logging, suspicious behavior).





Dror Liwer
The Creator Economy: A fireside chat with Walmart
Consumers don’t trust traditional advertising anymore and marketers are struggling to replace that revenue stream, Many now turn to creators and partners for discovery, inspiration and driving purchases of their product or business. Walmart recently released its Walmart Creator Platform. In this session, we’ll hear from Jordana Beck, director of influencer marketing and Walmart Creator, on how they, and you, should view the future state of partnering with influencers.





Cristy Garcia





Jordana Beck
Founders, Social Media, and the Company of the Future
Join Chili Piper Founder and CMO, Alina Vandenberghe as she discusses the steps along the path that has taken Chili Piper to social media stardom ~4 million monthly organic impressions. This chat provides tactical advice on how to build your company brand and personal founder brand. Also discussed is the “equity dividend” – the benefits companies gain by helping those around them. These effects, already witnessed at Chili Piper and throughout the industry, are part of what we coin “the company of the future.” And it represents one of the largest branding opportunities currently available in the modern founders if they become early adopters. It’s also the next essential step for humanity and predictable company growth.






Alina Vandenberghe
Purpose-preneur





Kuda Biza
Past Executive Braindate Topics
You are joining the Ascent Conference to meet great people and learn about new things. How do you spark meaningful conversation? It all starts with a braindate.
Braindates are one-on-one or small group conversations based on topics posted by you and fellow participants in the Braindate Topic Market. They can be used to brainstorm, solve challenges, share expertise or experiences while meeting new (brilliant!) people.
Building a Diverse Virtual Workforce
Building a Diverse Virtual Workforce
Tech can provide some of the most powerful tools when it comes to making the next iteration of the virtual workplace more inclusive. But it won’t happen by chance. Building a diverse, inclusive workforce requires intentionality around getting input across groups or else we risk building a new system that is just as segregated as our current world.
In this roundtable discussion, we will discuss:
● How incorporating DEI makes teams feel more included within a company’s virtual culture.
● Advice for companies looking to consider inclusion as they build new products.
● Insight into how we can ensure we are taking a broad approach that considers how to build inclusivity for groups of all kinds.
● Why inclusivity needs to go beyond basic accessibility and include building processes and systemic behaviors that address inequities by building and maintaining connections, removing barriers, providing resources and creating equitable opportunities.


Dionn Schaffner
The benefits and challenges of remote working and camaraderie building with growing sales teams
The benefits and challenges of remote working and camaraderie building with growing sales teams
Attendees can expect a discussion with CROs about what it’s like managing a sales team in a post-Covid world. How do you encourage remote working without losing in-person bonding? What are best practices for offsites and kickoffs? What’s working well and what isn’t? Please join Natan Edelsburg, Muck Rack’s CRO for a lively roundtable. Muck Rack’s Public Relations Management (PRM) platform enables thousands of organizations including Google, International Rescue Committee, Pfizer, Golin, Zapier and Duolingo to build trust and tell their stories through earned media. They recently announced their $180 Million Series A with SGE.


Natan Edelsburg
Growing Your B2B SaaS Business in Times of Recession and Turbulence
Growing Your B2B SaaS Business in Times of Recession and Turbulence
When recessions hit, new deals tend to slow down, sales cycles drag for months on end, and marketing budgets are cut to make ends meet. But shrewd businesses leaders can turn crises into opportunities for rapid, intelligent growth. During this session, we’ll discuss how small companies can thrive in turbulent markets, realign their visions, adapt their product offerings, discover market gaps, and restructure teams for maximum efficiency.


Ruben Vardanyan
Optimizing Demand Gen: Creating Conversions from Opportunities
Optimizing Demand Gen: Creating Conversions from Opportunities
Optimizing demand generation across touchpoints can help businesses maximize campaign ROI, by ensuring every opportunity is converted through hyper-personalization. It can set companies on the path to long-term, sustainable growth by reducing the CAC (Customer Acquisition Cost).
The roundtable covers best practices in getting conversions from qualified leads by optimizing the demand gen strategies. We will discuss new-age marketing strategies in terms of:
• Steps for optimizing demand gen with custom landing pages, CRO (Conversion Rate Optimization) and dynamic pricing strategy Etc.
• Revisiting the conversion funnel to identify areas of improvement
• Role of martech in accelerating the conversion opportunities.
Embedding AI into products to match innovation with RoI
Embedding AI into products to match innovation with RoI
While AI delivers massive value in internet companies what do enterprises need to do to get ROI by embedding AI in the right manner? How to match innovation with product market fit when it comes to AI.


Kunal Sawarkar
Enhancing B2B Data Through AI for Faster Conversions
Enhancing B2B Data Through AI for Faster Conversions
In a hyper-competitive world, top-of-the-funnel leads and sales conversions are business critical for high growth businesses. By leveraging Artificial Intelligence (AI) in data solutions, businesses can improve sales velocity and accelerate revenue growth. AI enables sales conversion by enriching data with relevant data points from highly accurate sources. AI also helps gather intent signals from social media and search engines to reach in-market audiences.
The roundtable discussion will throw some light on how artificial intelligence enhances the B2B data for modern businesses and help them grow.
Some of the key discussion points include:
• AI enabled B2B Data enrichment for marketing campaigns, automated lead nurturing, email marketing, and automatic proposal generation
• Programmatic ML drives real-time B2B Data enrichment for hyper-personalization, target segmentation Etc.
• AI triggered sales acceleration



Sumit Mahajan
How to Supercharge Your Channel Program
How to Supercharge Your Channel Program
Heather Tenuto, Chief Revenue Officer of Zift Solutions, will walk SaaS companies through the crucial steps needed to take their channel partner program from fledgling to full force. By learning the tried-and-true methods Zift’s international customer base has utilized to launch and grow its partner programs, attendees will walk away from this session with actionable steps for how to attract partners, nurture those relationships, and transform them into consistent ROI for their business.


Heather Tenuto
AI & ML: The Tools to Reshape Traditional Lead Gen Methods
AI & ML: The Tools to Reshape Traditional Lead Gen Methods
The growing usage of AI and ML in B2B marketing is helping businesses identify their ideal customer profiles, seamlessly nurture them through the funnel, and consequently convert them into customers in an expedited manner.
In the roundtable discussion, we focus on the role of modern technologies such as AI & ML in reshaping of traditional lead generation methods. The discussion will cover:
• Role of AI & ML in lead qualification, content personalization and multichannel integration
• Leveraging AI and ML to automate marketing operations
• Use intent signals from search engines and social channels to improve lead quality



Sumit Mahajan
Keep Your Eyes on the Prize: Top KPIs For RevOps Leaders
Keep Your Eyes on the Prize: Top KPIs For RevOps Leaders
With thousands of data points spread across accounting systems, CRMs and marketing automation, there is no shortage of data for Revenue Operations teams to analyze. However calculating and tracking metrics for key routines such as forecast and pipeline meetings, talent reviews and quarterly retrospectives can be a challenge.
This session will explore the top KPIs RevOps teams should focus on and the challenges / solutions to effectively monitor them.


Helen Lin
The Onboarding Valley of Uncertainty™
The Onboarding Valley of Uncertainty™
Join us for a compelling discussion on the state of onboarding today. Collected in 2022 from HR professionals across the U.S., Click Boarding and Aptitude Research unveil exclusive, hard-hitting data on how to save new hires from the Valley of Uncertainty™.
– A lack of focus on the experience during the key transition from candidate to employee
– Disparity in investments and ownership between recruiting and employee engagement
– Leveraging data, platform strategy and automation to drive meaningful work


Mike Ehrle
Establishing a Partnership Network to Efficiently Accelerate Revenue Growth
Establishing a Partnership Network to Efficiently Accelerate Revenue Growth
One of the fastest and most efficient ways to accelerate revenue growth is to develop, nurture and operationalize your company’s channel sales motions. Join this roundtable to discuss the steps to take to build out a partner sales strategy that can scale in kind with your business growth — and amplify your brand awareness. Together, we’ll cover staffing, partner tiering approaches, incentives, co-marketing initiatives and more.


Robert Michlewicz
The World of Work
The World of Work
Join CEO of Recruiter.com, Evan Sohn, as he dives into the world of work covering job market predictions, retention tips, and tools to help hire.


Evan Sohn
Turn Your Managers Into Coaches
Turn Your Managers Into Coaches
What percent of your employees truly know how they are performing in real time? And how many of your managers are drowning in browser tabs, dashboards, and reports? In today’s hybrid world, companies are struggling to understand performance. Join this roundtable to discuss how empowering teams with realtime transparency into performance insights can transform your managers into coaches and supercharge your sales team’s performance.


Janelle Raney
Supercharging the Role of the CRO in Geospatial intelligence
Supercharging the Role of the CRO in Geospatial intelligence
Expand and explain the role of the CRO in the realm of Geospatial intelligence. Will include discussion of Defense/Intelligence, Government and Commercial Business. Address the interaction of business operations and government engagement. Conclude with CRO next steps and where the role will be in the next ten years.


JR Riordan
Maintaining your Brand Culture
Maintaining your Brand Culture
It’s harder than ever in today’s hybrid/virtual workplace to maintain a corporate culture. How do you monitor and measure your brand culture?


Debra Hays
Scaling from the Start
Scaling from the Start
Imagine you woke up tomorrow, and your business was ten times the size it is today. What would break? It may sound like a hypothetical question, except it really isn’t. In this discussion, we will dive into the three main drivers of scalability issues– People, Processes, and Systems– highlight how to identify these issues, then discover ways to address them.


Adriel Sanchez
How to Win in a Post-COVID Hypercompetitive World?
How to Win in a Post-COVID Hypercompetitive World?
Prior to the COVID crisis, the world was already competitive. Post crisis, competition has intensified with new business models and additional “clutter” making it even more challenging to stand out from the crowd – even when we have compelling business propositions. In this session, Lonely Entrepreneur founder and CEO will outline what are the top skills and perspectives leaders need to implement in their companies to win in a hyper-competitive world.


Michael Dermer
Driving Revenue in Product Led Growth (PLG)
Driving Revenue in Product Led Growth (PLG)
With the rise of product-led growth at many SaaS companies, we’ll discuss what PLG is, how it changes the various roles across your company, and marketing’s role in enabling PLG and uncovering revenue opportunities in product-led organizations.


Breezy Beaumont
Managing a productive and meaningful relationship with your CRO
Managing a productive and meaningful relationship with your CRO
Many marketing professionals and executives struggle with this dynamic. How do you manage short-term versus long-term dividends and focus relative to marketing strategy and revenue outcomes? Join this round table discussion to discover ways in which you can find success in the short and long-term.


Dan Murdoch
International Expansion is like Creating a Wonderful Meal — Methodical, Genuine and Local
International Expansion is like Creating a Wonderful Meal — Methodical, Genuine and Local
What has international expansion got to do with cooking a wonderful meal? Albert Vazquez-Agusti is the California-based Sway Ventures Partner that grew up in Barcelona, and ran European businesses before moving to the US. In Barcelona, one eats well on the restaurant terraces and also cooks well at home. The special ingredients are time, creativity and the best local ingredients . . . this session will cover why these are also important in international expansion especially for a US-base company, which targets Europe first.


Albert Vazquez
The changing Talent Landscape: building teams for the future with lessons learned from the pandemic
The changing Talent Landscape: building teams for the future with lessons learned from the pandemic
The pandemic shifted so many trends in talent – it accelerated predictions about the future of work, caused a “great resignation” and re-shuffling, and flipped the table back and forth between an employer and an employee market. What have we learned and how are we thinking about the future?


Jessica Mitsch Homes
Generating More Pipeline and Winning More Deals with Fewer Resources Amidst Economic Turbulence.
Generating More Pipeline and Winning More Deals with Fewer Resources Amidst Economic Turbulence.
Today’s sales leaders and their organizations have a mandate to hit their targets with less budget and headcount than expected to drive that growth. Revenue organizations must become more efficient and productive to deliver the committed results with less resources. Join this roundtable to discuss the 5 most proven methods to increase sales rep productivity, improve sales execution efficiency, and reduce forecast risk in difficult economic circumstances.






Melton Littlepage
What can tech learn from the world of sport and vice versa when it comes to Equality Diversity and Inclusion?
What can tech learn from the world of sport and vice versa when it comes to Equality Diversity and Inclusion?
In this roundtable, we explore why diverse spaces matter when it comes to talent, and how sport and technology can learn from one another when it comes to developing more diverse and inclusive outcomes which ultimately transform into results!


Gurmej Pawar
Creating a Category that Fuels Successful Outcomes from Strong Valuations to Mission-Driven Workplace Cultures.
Creating a Category that Fuels Successful Outcomes from Strong Valuations to Mission-Driven Workplace Cultures.
Category creation has been around since the dawn of business to enable organizations to innovate, differentiate from the competition, drive financial results, improve employee drive, and so much more, but the successful application of category creation has never been more defined than it is today. During this roundtable, we will discuss the evolution of category creation, how today’s leaders are connecting the dots between category and strategic value, and how to apply modern methodologies to be your own category leader.


Karen Parisi
Operating in Real-Time: Thrive in a today’s unpredictable market
Operating in Real-Time: Thrive in a today’s unpredictable market
How would you operate if you had instant access to information about your customers, your operations, workforce and suppliers? What if you could more accurately predict and adapt to shifting markets and consumers all at the speed your business demands? Growth in mobile, artificial intelligence, edge and analytics are bringing the world of real-time to your business. How could real-time accelerate your growth and reshape how you connect with your customers?
Building transformative AI-enabled enterprise and healthcare companies
Building transformative AI-enabled enterprise and healthcare companies
Customers and investors have an increasingly higher bar for evaluating solutions that claim to use AI/ML. We will discuss the scenarios, metrics, and pitfalls that seperate the companies that successfully deliver solutions that transform their customers business.
Bootstrapping vs. Fundraising
Bootstrapping vs. Fundraising
Join us as we discuss the pros and cons of taking capital versus self-funding, and how to best prepare and manage your organization for either path.



Mallory Ulaszek
Navigating a Revenue Department through Change
Navigating a Revenue Department through Change
This presentation will cover best practices for navigating through major changes within the sales and client success functions within any high-growth business. While change is normal, it isn’t easy for employees, managers, or leaders within any business. The discussion will cover the typical challenges individuals go through as they face change. It will cover pitfalls and how a leader can best position themselves as a support mechanism for their teams as they drive through the cycle of the different stages associated with change.


Patrick Roberts
Marketing, Sales and Revenue Operations: How do they work together to drive growth?
Marketing, Sales and Revenue Operations: How do they work together to drive growth?
RevOps function has been on the rise in the past couple of years stirring the waters of more traditional Marketing and Sales operations. How should marketing, sales and revenue leaders structure their operations teams to ensure alignment, seamless collaboration and focus on growth.


Olga Traskova
How a metal detector can prevent a wrongful death lawsuit
How a metal detector can prevent a wrongful death lawsuit
How to evaluate and maintain a WTMD/WDS that will comply to government standard NIJ 0601.02 which will help defend your company against lawsuits like a 20 million dollar wrongful death incident.



Chris Ciabarra
Mindful Growth
Mindful Growth
A discussion around hacking growth related choices to maintain brand positioning, operational workflows and other roadblocks when scaling.



Mallory Ulaszek
The Power of Cross-Functional Focus & Alignment to Achieve Growth
The Power of Cross-Functional Focus & Alignment to Achieve Growth
Growth is not about the success of a single department. It’s about focusing all teams across the entire business on outcomes that matter. Selling is about more than sales. Building is about more than engineering. In this practical session, we’ll discuss how to unite teams – regardless of function – and the positive impact it provides to scaling businesses.
Equity CrowdFunding
Equity CrowdFunding
Raise capital from your customers, ecosystem partners, and way more. Describe your ideal and your most likely investors–and why they fit that persona. Target them with creative communications across media. Convert your investors into customers Accomplish this all at scale. Raising capital is never easy, and some processes have way better long-term benefits. Come and learn some of the criteria to see if your raise fits equity crowdfunding, some pointers to get started and a few “inside baseball” tips as well.


Andrew Corn
How to Build High-Performing Marketing Teams
How to Build High-Performing Marketing Teams
Learn how to increase cross-discipline exposure, broaden team member perspective, and realize innovation—all from the perspective of an 18-year-old Enterprise Marketing Agency.Paxton Gray


Paxton Gray
B2B Marketing for Tech Startups
B2B Marketing for Tech Startups
What should you prioritize when marketing your startup? How do you get in front of brands and agencies to secure ad budgets? What kinds of marketing hires should you look for next, and how can you find them? Come with all your marketing questions and challenges, and we’ll learn from each other so you can focus on what should be most effective for your business.


David Berkowitz
Innovation Ethics and the Investor Thesis
Innovation Ethics and the Investor Thesis
It’s critical that we, as investors, take responsibility for the direction of innovation and technology rather than merely try to manage a portfolio. And while many of us talk extensively about this responsibility, few are able to live up to its requirements. Although it maybe easy to blame moral character, or incentive structures for such failings, I believe we should blame our intelligence and moral imagination. If only we had a model to deliver the kind of ethical and compassionate impact we all too readily ascribe to oursleves and our decisions. Innovation Ethics is such a model, which asks the investor to answer three simple questions: 1) what counts as innovation?; 2) who should be innovating?; and 3) how should we value innovations? I argue that answering these questions not only inspire the kind of moral imagination we need to cultivate in the investor community, but they also allow us to hold each other accountable in unique ways not afforded by other, abstract concepts such as CSR, ESG, and Effective Altruism.
Embracing a People-First Strategy
Embracing a People-First Strategy
We’ve entered a new world of work. Compliance-based people practices no longer cut it if you want to achieve sustainable success as a business. It’s time for a new mindset. It’s time to become a people-first company. Join Donald Knight, Chief People Officer at Greenhouse, for this roundtable discussion on how businesses can become talent powerhouses by fostering cultures and values that put their people first and unlock their potential at work. Join your peers to delve into specific actions you can take to build a competitive hiring and people strategy that is both equitable and human-centric.


Donald Knight
Digital Transformation. Covid-19 Only Forced a Peak Under the Hood.
Digital Transformation. Covid-19 Only Forced a Peak Under the Hood.
The pandemic changed how America worked almost overnight. People left the office. Zoom and Google Meet replaced the conference room. And…people began to employ digital tools to a greater degree than they ever had before. More pdfs are being created. More documents are being emailed. More e-signature ink is flowing from the digital pen. But this way of working is far from the promise of digital transformation. People are employing digital technologies and they’re realizing some efficiencies – but, they’re not really changing the way they work.


Avner Schneur
Funnel 2.0 – The Actual, Full, Sales and Marketing Funnel
Funnel 2.0 – The Actual, Full, Sales and Marketing Funnel
Dive deep into the S&M Funnel 2.0. Discuss org design, KPIs and more from demand generation through customer adoption and growth.


Courtney Austermehle
Situational Leadership for Growing Companies and Teams
Situational Leadership for Growing Companies and Teams
How to adapt your management style to each unique situation or task to meet the needs of the team or team members.


Mike Groeneveld
Rally Around Your Middle Performers
Rally Around Your Middle Performers
Unpopular opinion – start ignoring your top performers more. The highly motivated seller who always tops the leaderboard and the super enthusiastic marketer who nails every project are not the team members who need your attention – so how do you motivate and engage the middle pack and tackle that untapped resource? Join this roundtable to discuss how you can rally around your middle performers to increase the productivity of your full team.