troy, Author at Ascent Conference troy, Author at Ascent Conference

Jason Loomis on cyber risks with startups, M&A, and SolarWinds

For those of you who don’t know Jason Loomis, here’s a quick rundown. Jason has been in the information security industry for 20 years in a wide range of industries including TechStyle Fashion Group, ProKarma, and Mellon Capital Management. For the last three years, he has been mindbody’s CISO, a SaaS technology platform for the […]

Get The Lowdown on Supply Chain Risk Management With Lena Smart

The latest research shows that more than 80% of organizations have experienced a data breach as a result of security vulnerabilities in their supply chains.  It’s crucial that all companies understand the risks that can live inside their supply chain and foster a culture of organization-vendor cross-collaboration to be able to prevent and minimize the […]

Don’t be the next Solarwinds. A talk with Samantha Schwartz

December 2020 saw the exposure of the largest, most sophisticated, and stealth cyberattack seen to-date. SolarWinds was subjected to an attack that reportedly compromised 18,000 of its clients, including at least nine federal agencies. Alarmingly the hack went undetected for several months. Its sheer size and magnitude mean that it may take years to secure […]

Being Cyber Secure & Resilient for SaaS CISO Leaders

Today’s senior leaders in business and information technology continue to strive to remain cyber secure and resilient to stay several steps ahead of cybercriminals. Most Chief Information Security Officers (CISOs) have come to terms with the fact that cyberattacks have become an inevitable and undeniable truth for all enterprises at every level, size, industry, and […]

Insight into Investing in Startups

Becoming an investor can open doors to limitless opportunities, and there are many options to choose from in this case. Today, wise investors seek new opportunities, and they may not necessarily be on the stock market. That is what makes investing in startups a viable option for such individuals. Note that every startup begins as […]

Filling the Sales Funnel During COVID-19

Just about every business in existence depends on a steady flow of new customers into their sales funnel. Of course, the outbreak of the COVID-19 pandemic early this year disrupted a lot of the marketing channels that companies typically use to generate leads and convert prospects. Nevertheless, there are still many open avenues to keep […]

Hiring Strategy for Startups

Funding is just one of the milestones that startups encounter when starting. The next biggest challenge when it comes to growing a startup is hiring. A startup without the right individuals, in the right roles, and at the right time, will fail in one way or another. That also implies that as your startup begins […]

Worried About Customer Churn? Here Are Some Tips

Avoidable customer churn is said to cost U.S. businesses a staggering $136 billion annually. The revenue leakage can significantly drag down growth, tarnish your brand in the customers’ purview leading to customer attrition. Customer attrition comes in various forms, including canceled subscriptions, not renewing a subscription, closure of account, and switching to a competitor. The […]

4 Reasons You Really Should Attend an Online Conference

In light of the challenges posed by COVID-19, in-person conferences have been significantly impacted. This doesn’t mean, however, that there are no opportunities to network and meet potential new clients. Event organizers have now turned to the online conference format to bring industry thought leaders together with B2B representatives. And such virtual events are picking […]

4 B2B Marketing Strategies to Fuel Your Growth

In business, marketing is essential, but a lot of the strategies and tools developed for B2C companies aren’t going to translate well. If your marketing strategy is ineffective, your business cannot scale, regardless of the quality of your products and services. And, despite extensive marketing efforts, what B2B leaders fail to recognize, at times, is […]

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