troy, Author at Ascent Conference - Page 2 of 8 troy, Author at Ascent Conference - Page 2 of 8

8 SaaS Startup Companies to Watch

According to a Gartner report, revenues for the public cloud industry are projected to reach $278 billion by 2021. Much of this increase in revenue is owed to the growth of the Software as a Service (SaaS) industry, and SaaS startup companies make up an increasingly important part of the space. In recent years, the […]

Crowdfunding for Startups

Funding is important for businesses at all levels but it’s especially important for startup companies. Essentially, funding doesn’t just help startup companies meet their financial goals, it also helps companies be more attractive for future funding needs as they move towards growth. Crowdfunding for startups, like for any other company, can be helpful here. More […]

9 Sales Performance Metrics That Matter

Sales performance is at the core of most organizations’ growth strategy. However, when it comes to evaluating sales performance, if you cannot measure it, you cannot improve it. It is essential to know what to measure, how to measure it, and how to analyze the results. Today’s analytics tech has made it easier to collect […]

Remote Work is Here to Stay

Even prior to the pandemic, working from home was more popular than ever. 43% of Americans reported that they work from home from time to time. The benefits are fairly obvious. Employees get to avoid time-consuming morning and afternoon commutes. They get more time to spend with their families. Some employees also value the more […]

What is B2B Sales Going to Look Like in the Future?

Few things can disrupt B2B sales activity as much as uncertainty. As the COVID-19 pandemic continues to linger, companies essentially have two options: continue to operate according to their existing sales strategy or take measures to restructure their B2B sales approach. What is B2B sales going to look like in the future? Below is a […]

7 Steps to Determine Product-market Fit

Did you know that a substantial number of startups fail due to a lack of market need? Other research shows that almost 80% of new products fail for the same reason. These statistics reveal a pressing issue in the business world – developing products no one wants. Much of this stems from failing to understand product-market […]

Benefits of the SaaS Business Model

It’s no longer a secret. Software-as-a-service (SaaS) is the business model of the future. Research shows that 80% of companies use at least one SaaS application. The SaaS business model has numerous benefits for businesses, ranging from helping with customer attraction and retention, and enhancing IT service delivery. The SaaS sector has grown substantially over […]

How Empathetic Listening Can Improve Your Networking Skills

Ever been to a business conference and left frustrated due to meeting mostly poor communicators? People who don’t listen effectively waste precious time sorting out misunderstandings. Strong communicators practice empathetic listening because they are tuned in to the needs of others.   Setting Goals for Networking Communication Before we explain how to show empathetic listening […]

An Interview with Rand Fishkin

While we’re getting ready for this fall’s conference, we thought we’d give you a little taste of what to expect. Here’s an interview with Rand Fishkin, co-founder of SparkToro, Moz, and Inbound.org, and one of our featured speakers. Enjoy!   Thanks for taking the time to talk with us Rand! Tell us a little bit […]

Venture Capital vs. Private Equity: What’s the Difference?

Private equity and venture capital are two big concepts in the world of investing. There is a lot of competition between startups and mature companies alike to secure the level of funding that firms in one of these two categories provide. When looking at venture capital vs. private equity, there is a lot to consider. […]

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