troy, Author at Ascent Conference - Page 3 of 8 troy, Author at Ascent Conference - Page 3 of 8

Benefits of the SaaS Business Model

It’s no longer a secret. Software-as-a-service (SaaS) is the business model of the future. Research shows that 80% of companies use at least one SaaS application. The SaaS business model has numerous benefits for businesses, ranging from helping with customer attraction and retention, and enhancing IT service delivery. The SaaS sector has grown substantially over […]

How Empathetic Listening Can Improve Your Networking Skills

Ever been to a business conference and left frustrated due to meeting mostly poor communicators? People who don’t listen effectively waste precious time sorting out misunderstandings. Strong communicators practice empathetic listening because they are tuned in to the needs of others.   Setting Goals for Networking Communication Before we explain how to show empathetic listening […]

An Interview with Rand Fishkin

While we’re getting ready for this fall’s conference, we thought we’d give you a little taste of what to expect. Here’s an interview with Rand Fishkin, co-founder of SparkToro, Moz, and, and one of our featured speakers. Enjoy!   Thanks for taking the time to talk with us Rand! Tell us a little bit […]

Venture Capital vs. Private Equity: What’s the Difference?

Private equity and venture capital are two big concepts in the world of investing. There is a lot of competition between startups and mature companies alike to secure the level of funding that firms in one of these two categories provide. When looking at venture capital vs. private equity, there is a lot to consider. […]

What is the Future of Work?

If you’re a baby boomer or a millennial, could you have envisioned as a kid that Google’s driverless cars, wireless earbuds, and digital money would exist when you grew up? Did it occur to you that the future of work would mean that the services of a mail carrier, switchboard operator, and clock keeper will […]

7 SaaS Sales Strategies to Boost Growth

Software as a Service has become a popular model for businesses seeking sustainable growth and profits. The scalability, the ability to host multiple users, and cost savings are all reasons why businesses are turning to SaaS. As a provider, having the wrong SaaS sales strategy could mean losing clients. In a highly competitive market, the […]

Top 8 SaaS Companies to Watch

When it comes to computing advancements and propelling the growth of organizations, software-as-a-service (Saas) has proven to be an invaluable asset. As companies scramble to adopt new SaaS products, the industry has been growing leaps and bounds, with innovative SaaS companies leading the charge. Though the SaaS industry has been around for four decades, most […]

How to Scale Your Startup

Scaling up is a make-or-break moment for many startups. Scaling up too quickly or recklessly creates a host of organizational problems that may be hard to undo. Scale too slowly will see them miss out on crucial opportunities that come with more significant revenue and resources. And premature scaling may cause business failure. Therefore, as […]

B2B Sales in the COVID-19 Era

COVID-19 has proven to be an economic pandemic as much as it’s a health epidemic. Due to its highly transmissible nature, social distancing, lockdowns, and curfews have become the new normal. With people forced to stay at home to curb its spread, industries have been affected, and many businesses forced to close down or operate […]

4 Business Growth Strategies That Work

Business growth isn’t just a “nice-to-have”, it’s essential for companies at all levels to see continued growth over a period of time. Without growth, your business will eventually become stagnant, lose revenue, and potentially lead to business failure. While most businesses understand that growth is vital for overall success and sustainability, many businesses are unsure […]

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