Togetherness: Aligning Marketing and Sales to Optimize Reveneue Growth Jeff Davis, CEO & Founder @ JD2 Consulting Group Sales & Marketing Stage Ascent Conference 2020 [00:00:01] Hello, everybody, and welcome to today’s presentation. My name is Jeff Davis, keynote speaker and author of the award winning book Create Togetherness. Very excited to be here with […]
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David Siegel, CEO @ Meetup
Pivoting When Your Business Model Gets Upended David Siegel, CEO @ Meetup Main Stage Ascent Conference 2020 [00:00:05] Hello Ascent entrepreneurs and leaders. My name is David Siegel, the CEO of Meetup. We are going to be talking about pivoting when your business model is upended and perhaps there’s nothing potentially more relevant to many […]
Ashley Faus, Content Strategy Lead @ Atlassian
Beyond the Editorial Calendar: New Rules of Content Strategy Ashley Faus, Content Strategy Lead @ Atlassian Sales & Marketing Stage Ascent Conference 2020 [00:00:03] Hi everyone, my name is Ashley Faus, and I am excited to talk to you today about the new rules of content strategy. You can find me on LinkedIn or on […]
Rand Fishkin, Founder & CEO @ SparkToro
End Your Marketing Reliance on Facebook & Google’s Duopoly Rand Fishkin, Founder & CEO @ SparkToro Sales & Marketing Stage Ascent Conference 2020 [00:00:00] Howdy, folks, I’m Rand Fishkin, co-founder and CEO of Sparke Toro, and before that, some of you might know me from Mars. And I am here to talk about how we […]
Insight into Investing in Startups
Becoming an investor can open doors to limitless opportunities, and there are many options to choose from in this case. Today, wise investors seek new opportunities, and they may not necessarily be on the stock market. That is what makes investing in startups a viable option for such individuals. Note that every startup begins as […]
Filling the Sales Funnel During COVID-19
Just about every business in existence depends on a steady flow of new customers into their sales funnel. Of course, the outbreak of the COVID-19 pandemic early this year disrupted a lot of the marketing channels that companies typically use to generate leads and convert prospects. Nevertheless, there are still many open avenues to keep […]
Hiring Strategy for Startups
Funding is just one of the milestones that startups encounter when starting. The next biggest challenge when it comes to growing a startup is hiring. A startup without the right individuals, in the right roles, and at the right time, will fail in one way or another. That also implies that as your startup begins […]
Worried About Customer Churn? Here Are Some Tips
Avoidable customer churn is said to cost U.S. businesses a staggering $136 billion annually. The revenue leakage can significantly drag down growth, tarnish your brand in the customers’ purview leading to customer attrition. Customer attrition comes in various forms, including canceled subscriptions, not renewing a subscription, closure of account, and switching to a competitor. The […]
4 Reasons You Really Should Attend an Online Conference
In light of the challenges posed by COVID-19, in-person conferences have been significantly impacted. This doesn’t mean, however, that there are no opportunities to network and meet potential new clients. Event organizers have now turned to the online conference format to bring industry thought leaders together with B2B representatives. And such virtual events are picking […]
4 B2B Marketing Strategies to Fuel Your Growth
In business, marketing is essential, but a lot of the strategies and tools developed for B2C companies aren’t going to translate well. If your marketing strategy is ineffective, your business cannot scale, regardless of the quality of your products and services. And, despite extensive marketing efforts, what B2B leaders fail to recognize, at times, is […]