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B2C Marketing Strategies Tech Companies Should Know About

B2C or business-to-consumer marketing is all about reaching individuals. As opposed to B2B marketing in which decisions are made by groups of entrepreneurs or industry experts, B2C marketing deals with influencing the decision-making of the end consumers. For this reason, B2C marketing often relies on emotionally driven or personal problem-solving strategies. Although retail is the sector that […]

What Can We Learn From the SolarWinds Hack?

The year 2020 ended on yet another element of unwanted drama. On December 8, 2020, reports began to emerge regarding what has become known as the SolarWinds hack. As is true in most cyberattacks, the hack didn’t begin in December. It was part of a series of attacks that went on for the two previous […]

Community-focused business models with Yonatan Ben Shimon of YBS Capital

The cryptocurrency and blockchain sector has proven to be ripe development ground for innovative new ways of doing things. In particular, the idea of tokenizing real-world assets is still nascent, but gaining traction. Now, a radical new strategy called “exit to community” is emerging, that involves tokenizing shares in a company to turn stakeholders into […]

Insight into Investing in Startups

Becoming an investor can open doors to limitless opportunities, and there are many options to choose from in this case. Today, wise investors seek new opportunities, and they may not necessarily be on the stock market. That is what makes investing in startups a viable option for such individuals. Note that every startup begins as […]

Filling the Sales Funnel During COVID-19

Just about every business in existence depends on a steady flow of new customers into their sales funnel. Of course, the outbreak of the COVID-19 pandemic early this year disrupted a lot of the marketing channels that companies typically use to generate leads and convert prospects. Nevertheless, there are still many open avenues to keep […]

Hiring Strategy for Startups

Funding is just one of the milestones that startups encounter when starting. The next biggest challenge when it comes to growing a startup is hiring. A startup without the right individuals, in the right roles, and at the right time, will fail in one way or another. That also implies that as your startup begins […]

Worried About Customer Churn? Here Are Some Tips

Avoidable customer churn is said to cost U.S. businesses a staggering $136 billion annually. The revenue leakage can significantly drag down growth, tarnish your brand in the customers’ purview leading to customer attrition. Customer attrition comes in various forms, including canceled subscriptions, not renewing a subscription, closure of account, and switching to a competitor. The […]

4 Reasons You Really Should Attend an Online Conference

In light of the challenges posed by COVID-19, in-person conferences have been significantly impacted. This doesn’t mean, however, that there are no opportunities to network and meet potential new clients. Event organizers have now turned to the online conference format to bring industry thought leaders together with B2B representatives. And such virtual events are picking […]

4 B2B Marketing Strategies to Fuel Your Growth

In business, marketing is essential, but a lot of the strategies and tools developed for B2C companies aren’t going to translate well. If your marketing strategy is ineffective, your business cannot scale, regardless of the quality of your products and services. And, despite extensive marketing efforts, what B2B leaders fail to recognize, at times, is […]

Ascent Conference Information: What Attendees Need to Know

The Ascent Conference is on Wed, Sept 30th to Thurs Oct 1st, from 9 AM to 5:30 PM EST, so save the dates and block off these days in your calendar. Register here if you haven’t already! The conference is right around the corner and we’re so excited to be hosting this event for you!  […]

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