Connected TV (CTV) has changed the way people connect with their televisions. Advertising is making a comeback, with global advertising…
Category: Marketing
Reviews and You: How B2B Marketers are Reaching the Millennial Buyer
Get this: Millennials now make up 60% of B2B buyers in the technology industry, according to the marketing experts at…
Getting Your Customers to Work for You
Getting Your Customers to Work for You The pandemic has disrupted nearly every aspect of the global economy. As businesses…
Zoombombing – a Rising Threat to Your Reputation
During the COVID-19 pandemic, videoconferencing platforms have experienced massive growth in their user base. From December 2019 to April 2020,…
What Should You Do When Your Website Isn’t Doing Its Job?
0.05 seconds. That’s all it takes for a customer to decide whether they want to stay on your website or…
Leveraging In-App Marketing for Business Growth
What does it really mean to ‘activate’ users after they’ve signed up for your SaaS application? Acquiring MQLs and SQLs…
The Influential Impact of Social Proof on Consumer Trust and Brand Awareness
Before you buy that expensive software — or that new PS5 game — chances are, you first let yourself fall…
Growth Comes in Pairs: Co-Marketing Strategies for SaaS Businesses
Just as a SaaS business can’t be built overnight, founders can’t always do everything completely on their own. Sooner or…
The Power Of Community Marketing: Building Brand Communities That Thrive
We can bet that at least once, you’ve sought help from online communities for a software issue you’ve encountered, or…
What Growth Strategy Should I Apply to My Business?
There are a multitude of growth strategies that may leave you scratching your head and wondering which ones would be…