Growth hacking has become a game-changer for entrepreneurs, especially as the digital landscape continues to evolve. Keeping a competitive advantage while dealing with issues such as limited resources and constraining budgets can be difficult as businesses think about growth. With that said, growth hacking courses and other training allow companies to make better decisions that help them propel to the next level in the shortest amount of time.
As a growth hacker, every business strategy you implement and tool you utilize is driven by your desire for business growth. What’s even better is that businesses at all stages can leverage the power of growth hacking no matter if you are an eager startup just making your mark in your industry or a seasoned company with consistent revenue and profits.
Growth Hacking & Digital Marketing
Many entrepreneurs are confused about the difference between growth hacking and digital marketing, and whether there is even a difference at all. The fact is, growth hacking and digital marketing are two different entities that complement each other.
Simply put, digital marketing primarily focuses on increasing brand awareness and the relationship between the business and customers in order to gain trust. Essentially, digital marketers want to turn prospects into future conversions. Growth hacking, on the other hand, consists of a number of strategies designed to promote growth in some or all aspects of the business.
A growth hacker may help you recognize different ways you can acquire customers, set goals and milestones, and will even help you establish tools to measure business success.
With that said, here is a look at five growth hacking courses and certifications that entrepreneurs can take advantage of.
1. General Assembly, Digital Marketing Course
This course helps entrepreneurs learn all they need to know about the digital marketing space. Entrepreneurs that embark on this course will learn to leverage versatile skills that enable them to execute digital marketing campaigns and gain new customers successfully. Along with this, the course covers high-level strategies that teach entrepreneurs how they can create growth-driven strategies.
Even more, entrepreneurs will form real connections with those who can aid in business success thanks to their global alumni network.
You can join a 10-week course or dive into a 1-week intensive accelerated course and graduate with an industry-recognized GA certificate. Additionally, this course can be taken online or in Los Angeles and costs $3,950 for full tuition or you can pay in installments divided into two, three, or four payments with as low as $988 per installment.
Who This Course is For
This course may be best suited for entrepreneurs in the startup phase of their company and are looking for an immersive course that can help guide their digital marketing efforts and help them get started with growth strategies.
One thing to keep in mind though, a lot of emphasis is on digital marketing for employees to implement in the workplace. While this information is certainly valuable, as an entrepreneur, you may be looking for more specialized growth hacks.
2. Reforge, The Growth Series
This 8-week course was built by leaders such as HubSpot and Uber, and was made with top leading companies in mind. The Growth Series emphasizes the core elements of growth including acquisition and retention.
More specifically, this course will enable companies to do things such as to define, measure, and analyze their business retention so companies can better understand growth. Additionally, companies will be able to create a balanced acquisition strategy and properly design, implement, and learn from experiments.
This course can be taken either online or in San Francisco and costs $3495
Who This Course is For
The Growth Series has strict guidelines as to who should apply. For starters, you should have 3+ years of professional experience in industries like marketing and product management. Additionally, you should hold a growth-related role as their course is hyper-focused on growth initiatives.
It’s important to note that it may be difficult to be accepted as there are only specific people who will benefit from this course. For instance, an entrepreneur with under 3 years of professional experience won’t be a good fit.
3. Quick Sprout, Quick Sprout University
Quick Sprout University doesn’t offer a certificate but it is free. This course covers a wide range of topics that enable you to create the best digital marketing strategy including starting a website, building a blog, and content creation and marketing.
Along with this, Quick Sprout goes beyond digital marketing strategies and offers growth hacking strategies that entrepreneurs can take advantage of. The course offers advanced learning with growth hacking in mind. The advanced lesson touches on things like SEO, social media, email marketing, and conversion optimization.
Who This Course is For
This course is great for entrepreneurs who need a refresher course for technical knowledge and who is at the phase of their business where they need to generate traffic.
Quick Sprout University seems to split its focus between digital marketing strategies and growth hacking strategies. Entrepreneurs that already have a solid digital marketing strategy and want to focus more on growth hacking strategies may not find this option as useful compared to other growth hacking courses.
4. Gimmie Growth
This course consists of a collection of masterclasses taught by today’s top growth experts. It is designed for startups who are looking for intermediate to advanced growth strategies to improve their business outcome.
There is a one-time fee of $49 and gives you access to the course curriculum forever. The modules focus on things like finding the right social channels for your audience and customer validation. While this course does not offer a certificate, it does do a good job of touching base on growth hacking topics that allow entrepreneurs to accelerate their growth.
Who This Course is For
This course is best suited for entrepreneurs in the early startup stage of their business. This course is affordable and can help guide entrepreneurs as they develop a solid growth strategy.
With that said, this course may not be best suited for startups that are in its later stages as this course is geared towards entrepreneurs who are just entering their market and need guidance.
5. Digital Marketing Institute
This course goes in-depth about everything you need to know regarding digital marketing. Entrepreneurs can expect to learn about information such as social media marketing, email marketing, Google Analytics, SEO, and website optimization.
At the end of the course, entrepreneurs will receive a professional certificate and should be able to understand the core principles of digital marketing, be able to create clear and actionable business objectives for their digital marketing strategy, and gain audience and industry insight to better prepare them for growth.
Entrepreneurs can take this course online and the total cost is $2445.
Who This Course is For
This course is best suited for entrepreneurs who are looking to propel their businesses with improved digital marketing strategies. With that said, while growth hacking does utilize digital marketing strategies, this course focuses less on how to leverage growth hacking techniques and more on digital marketing.
Many entrepreneurs are focused on growth hacking as they look for ways to successfully expand their business. By leveraging growth hacking techniques effectively, companies can expect to see an expansion in their customer base, higher demands, and increased profits overall. If you are interested in learning about growth hacking courses for your company or want to learn more about how we can help your company, contact us today.