How to Generate Revenue Successfully in a COVID-Era World - Ascent Conference

How to Generate Revenue Successfully in a COVID-Era World

For many startup leaders and established company owners alike, a new challenge looms: how to ensure the success of your organization in an unpredictable and unstable period defined by the pandemic. 

Throughout the pandemic era, more than ever before, businesses have needed to work faster and smarter, as Krish Subramanian from Chargebee discusses when he sat down to speak with us. With plans of action constantly changing, organizations have had to simultaneously map out their short-term path and plan for their long-term recovery, all while maintaining sustainable revenue and adapting to the “new normal.”

The Importance of Innovative Leadership

Leaders who can create and sustain a drive towards scalable revenue are the ones who will lead their organizations to recovery and growth. However, achieving this kind of momentum is easier said than done. 

Ensuring consistent revenue to keep the lights on today while getting well-positioned for future success a post-covid era is a complex balancing act. Although you don’t want to spread your business too thin, strategic planning to focus on predicted areas of success will become the driving force in your organization’s revival down the road. Those who demonstrate a variety of valuable skills with interchangeable abilities and action plans are the ones that will be able to recover and thrive. These new focus areas can include:

  • Startup mindset. The startup mindset places action over research and testing over analysis. Compared to other frameworks, this mindset can create more immediate, tangible change to the progression of a business, and deliver rapid results to help navigate a turbulent business environment.
  • Human at the core. Rapid action calls for redefined operating models. Building this new definition around methods where people work best can ensure a successful pivot in the right direction. In other words, let your people lead the process, and not the other way around.
  • Redefining consumer values. There has been a deep recalibration of how customers make decisions, and many of them have adopted new values. This shift means that businesses have had to reevaluate their understanding in the way consumers think. Companies that incorporate ethics and values into their products can maintain a competitive advantage, while smart pricing strategies play a key role in product performance during inflationary times.

How Can You Ensure a Reliable Revenue Flow to Your Organization?

Ultimately, leadership behavior is what drives companies forward, and is responsible for reimagining the business models that empower a business to come back stronger than ever. Strategic focus areas in your company’s plan of action should include: 

  • Recovering revenue.
  • Rebuilding operations.
  • Rethinking your organizational structure.
  • Developing a new rapid and agile operating model.
  • Accelerating the adoption of digital solutions.

How to Ensure Your Businesses Success

If you want to find the best plan of action for the revival of your organization in an uncertain post-pandemic world, watch our Annual Conference On Demand Session for How Not to Fail at Scale with CEO of Chargebee, Krish Subramanian.

Photo by Brian McGowan on Unsplash

Privacy Notice

This privacy notice discloses the privacy practices for ( This privacy notice applies solely to information collected by this website. It will notify you of the following:

  • What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  • What choices are available to you regarding the use of your data.
  • The security procedures in place to protect the misuse of your information.
  • How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 202-256-9707 or [email protected].