10 SaaS Tools Your Company Should be Using - Ascent Conference

10 SaaS Tools Your Company Should be Using

saas tools

Today, nearly 85 percent of small businesses are already using SaaS, while 73 percent of organizations expect to shift to the cloud by 2021. More and more companies are taking advantage of modern technologies to streamline their processes, retain customers, obtain better insights, and grow revenue. However, considering the numerous SaaS tools available on the market as well as the powerful features and functions they come with, choosing the right solution for your business can be tough.

Here are some of the SaaS applications you should consider using:

Google Analytics

Google Analytics is a great tool that lets you measure your website’s traffic metrics, analyze its performance, and obtain valuable insights about your audience. Through analytics intelligence, robust reporting, and data visualization, you will be able to see how people engage with your site and apps, categorize visitors by traffic type and know which users are likely to convert. Based on this data, you will be able to identify what is working and what is not. This insight allows you to deliver better experiences to customers and drive results.


An estimated 3.6 billion people use social media worldwide, with the number projected to rise to about 4.41 billion in 2025. Without a solid social media strategy for your business, you run the risk of falling behind the competition. Hootsuite makes it easy for you to create and maintain a social media presence. The tool enables you to schedule posts on various platforms ahead of time, engage with your followers, and track all mentions. This frequent interaction helps you to connect with your customers and provide better customer service.


ProofHub is a SaaS-based project management software designed to help you stay on top of tasks and projects at all times. This tool enables you to assign tasks, improve team collaboration during projects, and visualize workflows. The reliable, efficient, and versatile tool lets you do this easily and quickly from a single platform. ProofHub makes it easy for your team to stay connected using their devices and comes with powerful in-built features to help you maximize productivity. Using this tool will ensure you deliver projects on time with enhanced team accountability.


Bit.ai provides a single platform for collaborating, sharing, tracking and managing documents, media files and knowledge. The solution has a simple and clean user interface that allows even new users to access the platform’s features. Bit makes it easy to organize information, design and format documents as well as find the files you need. Some of the other features you will get from this application are document locking, access restrictions, and password protection to keep your information safe and secure.


It can be difficult to schedule a group call and get work done when working with a remote team. Calendly is a powerful, easy-to-use team scheduling software that can help you save time and work more efficiently. The tool eliminates outdated ways of booking meetings and provides a faster and more secure way for people to connect. One of the benefits of this scheduling solution is that the date and time that team members pick will be added automatically to your calendar, allowing you to be in control of your schedule.


One of the most important things for any business is to close more targeted prospects. As such, it is essential to ensure your sales team has access to the best tools available. Salesforce allows you to track every step of the sales process so you can stay on top of all deals and engage with prospects more effectively. The platform makes it easy to collect and monitor leads, track insights to take advantage of sales opportunities, engage directly with leads, and improve your sales team’s productivity.


GoToMeeting is a web-hosted service that provides a fast and reliable online meeting solution. This tool is a great choice when you have team members in multiple international locations or frequently engage with clients through video chat. The good news is that an online meeting on GoToMeeting can have up to 100 people. Some of the features you will love when using this tool are easy scheduling, HD video quality, screen sharing, one-click recording, personal meeting rooms, and drawing tools. The tool supports both Android and iOS devices so you can plan and hold meetings anywhere, anytime.


Online time tracking tools can help you determine how efficiently you use your day and ensure you optimize your time. Businesses looking to improve productivity can make use of Toggl to keep track of the time employees spend across projects and encourage them to make the most of each day. The app has an intuitive user interface and generates comprehensive, easy-to-read reports so you can track your daily activities.


Your website is the backbone of your online presence. As such, you should ensure that the site is optimized to help you drive traffic, convert more visitors, and grow your business. HubSpot allows you to create and edit site pages, landing pages, blog posts, and emails easily and quickly. You can also use the tool to create, manage, optimize, and track every single piece of content you develop. This easy-to-use solution offers a ready-to-use marketing funnel, an SEO feature, and analytics. The all-in-one platform allows your marketers to stay focused on the task.


This customer support software and ticketing system allow you to deliver exceptional customer service. FreshDesk organizes the tickets you receive, allowing you to respond much faster. The features you will enjoy when you choose this tool include social media integration, ticketing automation, third-party integration, and multiple product portals. These features are designed to make life easier for both your agents and customers.

This list is by no means exhaustive. There are many more SaaS tools you can use depending on your business needs. As business processes become more digital, SaaS applications have become an integral part of revolutionizing how business is done in the modern world. Using these tools correctly will help you improve efficiency and effectiveness, provide your customers with quality, and achieve your goals.

At Ascent, we are committed to affording the startup, SaaS, and venture capitalist communities an opportunity to network and share ideas through our annual conferences. Contact us today to register for our upcoming virtual conference.



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