Any Function Archives - Ascent Conference

Authenticity in Leadership: What it is, Why it Matters, and How to Embody it

Oct 8th, 2021 @11:40 am

According to Edelman, 81 percent of customers won’t buy from a brand unless they trust them, and authenticity is key to building that trust.


Tom Keiser
Katie Burkhart

Kill the Website Relaunch to Achieve Radical Growth

Oct 7th, 2021 @2:35 pm

What are the two most horrifying words in all of marketing? “Website Relaunch.” Website relaunches are expensive, time-consuming, and full of risk — especially for SaaS companies. In contrast, companies winning in the digital marketing arena spend less money and receive better results because they refuse to fund the mythical unicorn that is the long-term website overhaul. Join experts from Kanopi Studios and Pantheon as they discuss how leveraging an iterative approach to your website operations will help you achieve radical growth goals by harnessing the power of data-driven business intelligence.


Sarah Fruy
Director, WebOps Partner Marketing
Anne Stefanyk
CEO & Founder
Kanopi Studios

How Your Customers Can Help Fund Your Business and Drive Growth

Oct 7th, 2021 @1:45 pm

It’s hard to raise capital while driving your business. The good news is that the process of raising capital is changing. We’ll show you how innovative brands are leveraging updated regulations and fully-digital platforms to align the interests of their customers and shareholders to grow their businesses.


Jamie Finn
President & Co-Founder
Cass Sanford
Associate General Counsel
OTC Markets Group
Andrew Dix
Co-Founder & CEO
Crowded Media
JP Richardson
Co-Founder & CEO

Combining the Power of SaaS & Community

Oct 7th, 2021 @11:40 am

There are a lot of directions you can take when it comes to growing a SaaS business. Most SaaS products are used by businesses for serving their users better. If your SaaS product creates enough of a differentiating user experience to become the preferred way for consumers to engage with a business, then your SaaS product can actually become a marketplace as well.


Prashanth Chandrasekar
Stack Overflow
Whitney Sales
Managing Partner
Acceleprise Ventures

How Not to Fail at Scale

Oct 7th, 2021 @10:50 am
  • Maximizing sustainability
  • Prioritizing scaling over growth
  • Choosing the right partners
  • What is the measure of success in 2021?


Krish Subramanian
Rob Pegoraro
Fast Company

Key Integrations to Accelerate Growth

Oct 6th, 2021 @5:05 pm

High-growth SaaS companies have one thing in common: They all automate critical business processes early on to free up resources and run faster and scale. There are three key business processes that every company should look to automate. Mark Simon, Celigo’s VP of Strategy, shares best practices and insights from over a decade working with customers and their business processes. Topics include:

  • Lead-to-Cash
  • Customer 360
  • Employee Onboarding
  • Developing an integration strategy and roadmap
  • Integration options


Mark Simon
VP of Strategy

Unconventional Tactics to Generate New Revenue Streams in SaaS

Oct 6th, 2021 @4:15 pm

New add-on offerings a SaaS company could consider adding to their core SaaS platform, how building block technologies can help you customize those offerings towards clients, how to put these add-on offerings in the market and how to monetize them.


Terence Craig
Toyota Ventures
Charlie Lynch
Embedded Analytics Specialist
Kris Rudeegraap
Co-Founder & CEO

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