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Marketing

The LinkedIn Marketer’s Guide to Connected TV

Jul 7th, 2022 @2:00 pm
As an expert social marketer, launching an ad campaign is a breeze, even when testing out the newest platform.

Full Description

Speakers

Eric Hatzenbuhler

Senior Digital Marketing Manager MNTN
Eric manages the strategy and execution of MNTN's full funnel paid media program. Prior to joining MNTN, Eric worked for multiple advertising agencies overseeing paid media efforts for clients ranging from SMB to Fortune 500 organizations and spanning numerous industries from B2B to CPG.

The LinkedIn Marketer’s Guide to Connected TV

As an expert social marketer, launching an ad campaign is a breeze, even when testing out the newest platform. The key elements from audience targeting to campaign structure remain the same, giving each new ad platform a short learning curve. But what about a completely new channel like Connected TV? Believe it or not, you already have the skills you need to launch on CTV—it’s built on the same digital roots as the social channels you already use. And that’s good news, since CTV is an essential way for B2B businesses to differentiate themselves from the pack.

Join Eric Hatzenbuhler, MNTN’s Sr. Digital Marketing Manager, as he shares the best practices to carry over from LinkedIn and other social channels that will help you expand into this exciting new ad channel.. He’ll walk through the simple set-up of a CTV campaign, sharing the tips and tricks he himself uses when building and managing campaigns for MNTN.

Sponsored by

Marketing

Accelerate Through the Revenue Stall: 4 Common Missteps to Avoid

Apr 13th, 2022 @4:00 pm
Grow your business with the right sales and marketing strategies and tools for the job.

Full Description

Speakers

Greg Bond

VP of Sales Constant Contact

Accelerate Through the Revenue Stall: 4 Common Missteps to Avoid

Grow your business with the right sales and marketing strategies and tools for the job. The wrong albeit popular path can be the difference between stalling out or fueling your success. Learn to get ahead of cobbled-together tools with the guidance and solutions to help you automate and personalize every interaction—unlocking your ability to win more customers, faster, and at scale.

Marketing

How a Modern Conversion Funnel Works, and its Related Data Challenges

Apr 13th, 2022 @3:00 pm
Data challenges not only persist today, but to some degree are worse than they have ever been.

Full Description

Speakers

Armando Biondi

Co-Founder & CEO Breadcrumbs
Armando Biondi is a serial entrepreneur, senior executive and angel investor in over 250 startups. Currently leading Breadcrumbs.io, the first no-code scoring engine that will surface a companies’ hidden revenue opportunities in just a few minutes. Before Breadcrumbs, in late 2013 he co-founded AdEspresso, which became the #1 Facebook Ads Partner worldwide by the number of customers, processing ~$1B in Facebook Ads budget. He sold AdEspresso to Hootsuite in early 2017, where he served as Global Head of Growth Operations. He is also a Board Member for Growens, a leading European marketing solutions technology company, where he served as Chief Growth Officer. Needless to say: he obsesses about how to accelerate revenue growth every day of every week of every month of the year.

Massimo Arrigoni

CEO BEE
Massimo is CEO of BEE, a product-led scaleup that is making email & landing page design easy and fast for anyone. BEE’s no-code visual builders are used over 6,000,000 times per month, online at beefree.io and embedded in over 1,000 SaaS applications. Massimo has over two decades of experience in product management & product-led growth. Before taking the helm at BEE, a business unit of Growens (GROW:IM), Massimo was Head of Product for the group for several years. Prior to Growens, Massimo was co-founder and CEO of Early Impact, developer of a small business ecommerce system called ProductCart, popular in the 2000s and still powering thousands of online stores today (the company was sold in 2013).

Darryl Praill

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

How a Modern Conversion Funnel Works, and its Related Data Challenges

Data challenges not only persist today, but to some degree are worse than they have ever been. Not only is the set of challenges different but what data is supposed to solve and how it plays in a modern conversion funnel fundamentally evolved because of ever increasing tech stack complexity, ever increasing customers expectations, ever increasing speed of change. Yeah: modern Marketing Leaders have their plates full, and then some. 

Join Armando Biondi (CEO, Breadcrumbs), Darryl Praill (CMO, AgoraPulse), Angela Mondou (CEO, Technation) and Massimo Arrigoni (CEO, BEE) as they unpack the major issues they see/experience and provide inputs/ideas that worked for the organizations they have been part of, hoping to spark a conversation with the audience around how marketers can make better decisions based on better data.

Marketing

Why Your Inbound Motion Needs to be Airtight in 2022

Apr 13th, 2022 @1:00 pm
Digital marketing is getting more and more expensive because of so much competition. If your inbound motion isn’t optimized as much as possible, your CAC is going to grow too high to sustain.

Full Description

Speakers

Nick Wentz

VP of Marketing Clearbit
Nick Wentz is the VP of Marketing at Clearbit, a B2B data activation platform. He has over a decade of marketing experience, with expertise in demand generation and growth marketing.

Alina Vandenberghe

Co-CEO Chili Piper
Alina is a life-long entrepreneur, from starting a company in high school that sold lipstick, to founding Chili Piper to boost buyer engagement for cool companies like Spotify, Airbnb, Twillio, Shopify, and thousands others. She also has completed a masters in computer science, created mobile products that went on to be keynoted by Steve Jobs, and co-founded KosmoTime, the first intelligent, AI-powered to-do list.

Why Your Inbound Motion Needs to be Airtight in 2022

Digital marketing is getting more and more expensive because of so much competition. If your inbound motion isn’t optimized as much as possible, your CAC is going to grow too high to sustain. Come learn how to make your inbound strategy airtight to eliminate wasted marketing spend.

Marketing

How We Drove ABM & Demand-Gen Success on Connected TV

Apr 13th, 2022 @11:00 am
IN-PERSON - TV advertising is finally an option for B2B brands. Connected TV has made television a viable—and unignorable—ad channel for marketers in this space.

Full Description

Speakers

Ali Haeri

VP of Marketing MNTN
Ali leads all marketing and communications efforts at MNTN. Ali is also an instructor at UCLA Extension, teaching marketing and advertising courses in the Business & Management certification program. Previously, Ali served as principal product designer at Symantec working on the Norton Security line of consumer software. Prior to Symantec, Ali oversaw digital marketing for the Digital Media Services division of Verizon.

How We Drove ABM & Demand-Gen Success on Connected TV

TV advertising is finally an option for B2B brands. Connected TV has made television a viable—and unignorable—ad channel for marketers in this space. Its combination of precision targeting, measurability, and creative impact tee it up as a strong performance option. But with a new channel comes new challenges, so how can B2B marketing organizations prepare for success on CTV?

Join Ali Haeri, Vice President of Marketing at MNTN, as he provides insight into how your team can leverage familiar best practices to reach valuable prospects, generate demand, and shorten sales cycles with Connected TV advertising. And with an up-close analysis of MNTN’s own B2B CTV campaigns, you’ll come away with a game plan on how to fast-track success on this increasingly important ad channel.

Marketing

Mixing Hybrid, In-Person, and Virtual Events into your Marketing Plan

Apr 13th, 2022 @2:00 pm
VIRTUAL - At the beginning of 2020, virtual events completely took over the event marketing space (for obvious reasons) for two full years. As we are now exiting the global pandemic, in-person events are finally coming back, to all of our delight!

Full Description

Speakers

Fred Rockwell

Founder & CEO Ascent Conference
Senior strategist with over 15 years of business experience including founder/operator, investment management, and financial services roles. Team leader and collaborator, creative thinker and dynamic communicator who shapes positive outcomes for businesses and organizations based on strategy, financial analysis, and market research. Previously a Certified Financial Analyst and a Certified Public accountant. (both were too boring) Ferocious poker player and aspiring comedy writer.

Autum Molay

Head of Global Demand Generation Momentive
Autum Molay is the Head of Global Demand Generation for Momentive (maker of SurveyMonkey), where she leads the teams focused on revenue generation, account-based marketing, and event marketing for the company’s agile experience management solutions. Prior to her role at Momentive, Autum was the Head of Product & Insights Marketing at Comscore, an audience and advertising measurement company, where she led go-to-market strategy, sales enablement, client communications, and content marketing. Autum began her career in broadcast journalism as a local television producer and has a master’s degree from Northwestern University.

Brianna Haag

Director of Demand Generation Hopin
Brianna was the third marketing hire at Hopin and currently leads the Demand Generation team. Her team hosts a variety of both in-person and virtual events, and have found success including a mix of virtual, in-person, and hybrid experiences. Prior to Hopin she spent time at Eventbrite, Yelp, and most recently led the global events and field marketing team at Hired.

Kerem Baran

VP of Product, On-Site Hopin
Kerem Baran is the VP of Onsite Product at Hopin. He is the former CEO and the Founder of the award winning onsite and hybrid event technology solutions provider, Boomset. Since 2010, Kerem has built a talented international team of members and partners across North America, Turkey, and throughout Europe. With Kerem’s agile leadership, the Boomset solution and its best-in-class support worked towards a global mission to create exciting, efficient, and engaging events. As of June 2021, Kerem and the Boomset team have joined forces with Hopin, the world’s leading virtual and hybrid event solution, to become an all-in-one platform and continue the mission to give events the ultimate 360-degree management experience, anywhere in the world.

Mixing Hybrid, In-Person, and Virtual Events into your Marketing Plan

At the beginning of 2020, virtual events completely took over the event marketing space (for obvious reasons) for two full years. As we are now exiting the global pandemic, in-person events are finally coming back, to all of our delight! But as the workforce became more familiar with virtual events, a new hybrid model appears to be the future of event marketing.

This session will cover the benefits and necessities for event marketers to not just focus on one, but all three different types of events in a post-covid world. It’s clear that virtual isn’t going away, but there are limits to what you can accomplish in a virtual environment. And that’s specifically why hybrid and fully in-person events are going to be critical to supporting your entire event marketing strategy going forward.

Marketing

Supercharging Your ABM Strategy with Video

Apr 13th, 2022 @12:00 pm
VIRTUAL - We all know, there’s a lot more to ABM than sunshine and revenue rainbows. ABM presents a few serious technological and organizational hurdles—ones that video is uniquely positioned to solve.

Full Description

Speakers

Sophie Strobel

ABM Marketing Program Manager Vidyard
Sophie Strobel is the ABM Marketing Program Manager at Vidyard. She has diverse experience across several industries including solar, nuclear, nanotechnology, and SaaS. At Vidyard, Sophie leads the commercial and enterprise ABM program development. She earned her Bachelor of Science and Business from the University of Waterloo and has held Marketing Manager roles at Enghouse and HubHead.

Supercharging Your ABM Strategy with Video

We all know, there’s a lot more to ABM than sunshine and revenue rainbows. ABM presents a few serious technological and organizational hurdles—ones that video is uniquely positioned to solve.

Join Sophie Strobel, ABM Marketing Manager at Vidyard to learn how video content and video analytics can help you tackle each of these challenges head-on to supercharge your ABM initiative.

You’ll Learn:

  • Why video is perfect for solving ABM hurdles
  • 5 tactics for applying video in your ABM
  • Spotlight on success: real life examples of how Vidyard’s customers have used video to drive target

Marketing

How to Align Your MarTech Stack with Business Goals

Speakers

Daniel Murray

Solutions Consultant Clearbit

Daniel McGaw

CEO & Founder McGaw.io

Hana Jacover

Director of Marketing Technology Unreal Digital Group

Valerie Willetts

Marketing Operations Manager ServiceTitan

Darrell Alfonso

Marketing Operations Amazon

How to Align Your MarTech Stack with Business Goals

Sponsored by

7 Best Practices: The Search Marketer’s Guide to Connected TV

Speakers

Hooman Javidan Nejad

Director, Performance Marketing MNTN
Hooman leads all demand generation and performance marketing efforts at MNTN. Previously, Hooman served as director of international business development at GIG working directly with the CEO of the group on global expansion strategies. Prior to GIG, Hooman oversaw business strategy development and execution for multiple financial services and technology companies.

7 Best Practices: The Search Marketer’s Guide to Connected TV

Marketing

How B2B Marketers are Reaching and Influencing the Millennial Buyer

Jan 19th, 2022 @2:00 pm
Millennials are now the most common decision-maker in the buying committee. They continue to disrupt the buying cycle since they want to control their journey and access authentic insights from trusted peers. In this session, we'll discuss strategies for winning over millennials buyers now and in the future including: - Activating and harnessing the voice of your customers across marketing and sales - Being present in the independent venues where buyers are doing do research and where you can own your company narrative - Using different types of intent data to power a more effective ABM strategy

Speakers

Vinay Bhagat

Founder & CEO TrustRadius
Vinay founded TrustRadius in 2012 to solve the challenges he experienced buying enterprise solutions at Convio—his last venture, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. Vinay holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors. When he’s not working, Vinay loves playing with his kids, swimming and the occasional squash game.

Rowan Tonkin

CMO Planful
Rowan Tonkin is an experienced Sales and Marketing leader in fast-growing, global organizations. He is the Chief Marketing Officer at Planful, where he is responsible for leading the go-to-market strategy and operations. Rowan most recently led growth for OmniSci as VP of Revenue Operations and Marketing Demand Center and prior to that was responsible for Sales and Marketing Solutions at Anaplan. Rowan holds a Bachelor of Internet Science and Technology from the University of Wollongong, Australia.

How B2B Marketers are Reaching and Influencing the Millennial Buyer

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