Marketing Archives - Ascent Conference
Annual

The Creator Economy: A fireside chat with Walmart

Nov 15th, 2022 @3:00 pm

Consumers don’t trust traditional advertising anymore, and marketers are struggling to replace that revenue stream. Many now turn to creators and partners for discovery, inspiration and driving purchases of their product or business.

In this session, hear from Jordana Beck, Director of Influencer Marketing and Walmart Creator, on how they, and you, should view the future state of partnering with influencers.


Speakers

Cristy Garcia
CMO
Impact
Jordana Beck
Director of Creator & Influencer Marketing
Walmart
Consent(Required)
Annual

New to Developer Audiences? Forget Everything You Know About Marketing

Nov 15th, 2022 @10:30 am

The first lesson in marketing is to know your audience. Then what? Most of the world’s largest brands are built on similar core principles. Yet, when it comes to technical audiences, most rules don’t apply.

When Stack Overflow CMO Khalid El Khatib joined the company, he learned one immediate lesson: when marketing to technical audiences, you need to forget everything you know about traditional marketing.

In this talk, Khalid shares his top lessons learned from communicating plainly and transparently, to investing in creative swag, and why business leaders should think about marketing in the context of community building.


Speakers

Khalid El Khatib
CMO
Stack Overflow
Consent(Required)
Annual

Founders, Social Media, and the Company of the Future

Nov 15th, 2022 @3:30 pm

Join Chili Piper’s Founder and CMO, Alina Vandenberghe as she discusses the steps along the path that has taken Chili Piper to social media stardom: ~4 million monthly organic impressions. This chat provides tactical advice on how to build your company brand and personal founder brand.

Also discussed is the “equity dividend” – the benefits companies gain by helping those around them. These effects, already witnessed at Chili Piper and throughout the industry, are part of what we coin “the company of the future.” And it represents one of the largest branding opportunities currently available in the modern founders if they become early adopters. It’s also the next essential step for humanity and predictable company growth.


Speakers

Alina Vandenberghe
Co-Founder & Co-CEO
Chili Piper
Consent(Required)
Annual

How CMOs at Growing B2B Companies Are Leveraging Data to Scale: And how you can and should be as well

Nov 15th, 2022 @11:30 am

In today’s world of unlimited information and data, learn how our panel of seasoned CMOs are able to weed through the forest and monitor the data that has the greatest impact on growth in real-time. They discuss how they were able to reach data maturity, what tools and techniques they rely on within their organizations, and tips for getting you on the right path in your own growth journeys.


Speakers

Robson Grieve
CMO
Nicole Silver
Sr. VP of Marketing
Volta Charging
Melton Littlepage
CMO
Outreach
Thomas Rosen
Co-Founder
Nomad
Consent(Required)

Sponsored by

Annual

The Myth of Digital Fatigue, and How to Get Past It

Nov 14th, 2022 @2:30 pm

Market research shows that consumer engagement in marketing content is actually increasing, contrary to popular belief. The issue is that the space in the market is so saturated with every marketing team fighting for consumer attention digitally; that in order to win new customers, you have to be the best in your space at digital marketing.

This panel will cover the best strategies to beat your competition in the new digital attention war.


Speakers

Tessa Barron
VP of Marketing
On24
Fran Wilson
CMO
Boomi
Jennifer Ross
CMO
Intentsify
Consent(Required)

Sponsored by

Annual

Breaking Away From the Sea of Sameness: Standing Out and Building Trust as a B2B Brand on Social

Nov 14th, 2022 @2:00 pm

Social media can be the wild, often unpredictable part of the internet, but it is also a force: for good, for connection and for business. With more than 4.7 billion users, social media has emerged as one of the most powerful channels for brands to establish brand equity, build stronger relationships with customers and further business objectives – that is, if they can show up and stand out authentically.

As a dynamic, constantly evolving and fast-changing space, standing out from the crowd on social has never been more challenging, especially for those in the business-to-business (B2B) space. For decades, B2B brands, particularly those in the SaaS space, have heavily relied on a corporate tone and feel for their social media presence – prioritizing professionalism above creativity. But in today’s digital-first society, it’s important to remember that there are humans behind every brand, and this dated approach often leads to low ROI and a lack of connection and trust with a brands’ core audience.

Join Tom Keiser, Hootsuite’s CEO, as he covers how B2B SaaS companies can trade in the traditional corporate speak to successfully build and sustain trust with their audiences on social media – while getting noticed. He will walk through what B2B customers want from B2B brands on social, talk through the best practices on social, and pull from his own personal experience leading the transformation of Hootsuite’s new brand identity.


Speakers

Tom Keiser
CEO
Hootsuite
Consent(Required)
Annual

Positioning for Success: How Effective Positioning Drives Differentiation and Simplifies Marketing Execution

Nov 14th, 2022 @10:00 am

Messages matter. But the right message matters most. It’s easy for teams to jump to crafting great messages for websites, campaigns, or sales pitches. Without a solid sense of positioning, however, hitting the right message is a matter of luck.

Time spent on determining the positioning of your category, company and product goes a long way toward ensuring effective, efficient messaging and execution.


Speakers

Nathan Rawlins
CMO
Lucid
Consent(Required)

Sponsored by

Annual

A Tale of Two Goals: Self-Serve and Sales Lead

Nov 14th, 2022 @3:30 pm

Join Loom’s Head of Growth Marketing and Head of Demand Generation as they discuss the challenges and strategies marketing teams face as they support both the self-serve (Growth Product teams) and the sales-led (GTM teams) of the business.


Speakers

Nick Lafferty
Head of Growth Marketing
Loom
Madison Flickinger
Head of Demand Generation
Loom
Consent(Required)

Sponsored by

Annual

How Marketing and IT Team-up to Win with the Web

Nov 14th, 2022 @11:00 am

Increasingly, all marketing is digital marketing — even Super Bowl ads come with QR codes now. And in the digital marketing world, every call to action is a click, and every click leads to a website. And that’s where things can go sideways.

Most organizations don’t have clear ownership or metrics for success for how they leverage the web, leading to a dysfunctional working environment. Join Pantheon Co-Founder and Chief Strategy Officer Josh Koenig as he unpacks an extensive market research survey into the state of play, what industry leaders are doing to align, and how you can execute to win with the web.


Speakers

Josh Koenig
Co-Founder & Chief Strategy Officer
Pantheon
Consent(Required)

Sponsored by

Annual

Customer Acquisition vs. Customer Expansion: Break Free from a One-Size-Fits-All Approach

Nov 14th, 2022 @10:00 am

Nearly 60 percent of companies believe they can use a one-size-fits-all approach for every marketing and sales conversation. Instead of tailoring their approach to their buyer’s situation, they try to apply the same messages to win new customers as they do to keep and grow existing customers.

But behavioral research shows a 180-degree difference between what motivates new prospects, versus existing customers, to buy.

In fact, using a one-size-fits-all approach can put most of your revenue and growth opportunity at risk!

In this session, you’ll learn new, science-backed messaging strategies to skillfully differentiate your acquisition and expansion approaches.

  • Disrupt your prospects’ status quo to win new business.
  • Defend and grow your relationships with existing customers.
  • Use science-backed message frameworks to influence and guide your prospects’ and customers’ buying decisions.

Speakers

Tim Riesterer
Chief Visionary
B2B Decision Labs
Consent(Required)

Sponsored by

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