The LinkedIn Marketer’s Guide to Connected TV

As an expert social marketer, launching an ad campaign is a breeze, even when testing out the newest platform. The key elements from audience targeting to campaign structure remain the same, giving each new ad platform a short learning curve. But what about a completely new channel like Connected TV? Believe it or not, you already have the skills you need to launch on CTV—it’s built on the same digital roots as the social channels you already use. And that’s good news, since CTV is an essential way for B2B businesses to differentiate themselves from the pack.

Join Eric Hatzenbuhler, MNTN’s Sr. Digital Marketing Manager, as he shares the best practices to carry over from LinkedIn and other social channels that will help you expand into this exciting new ad channel.. He’ll walk through the simple set-up of a CTV campaign, sharing the tips and tricks he himself uses when building and managing campaigns for MNTN.

Accelerate Through the Revenue Stall: 4 Common Missteps to Avoid

Grow your business with the right sales and marketing strategies and tools for the job. The wrong albeit popular path can be the difference between stalling out or fueling your success. Learn to get ahead of cobbled-together tools with the guidance and solutions to help you automate and personalize every interaction—unlocking your ability to win more customers, faster, and at scale.

How a Modern Conversion Funnel Works, and its Related Data Challenges

Data challenges not only persist today, but to some degree are worse than they have ever been. Not only is the set of challenges different but what data is supposed to solve and how it plays in a modern conversion funnel fundamentally evolved because of ever increasing tech stack complexity, ever increasing customers expectations, ever increasing speed of change. Yeah: modern Marketing Leaders have their plates full, and then some. 

Join Armando Biondi (CEO, Breadcrumbs), Darryl Praill (CMO, AgoraPulse), Angela Mondou (CEO, Technation) and Massimo Arrigoni (CEO, BEE) as they unpack the major issues they see/experience and provide inputs/ideas that worked for the organizations they have been part of, hoping to spark a conversation with the audience around how marketers can make better decisions based on better data.

Why Your Inbound Motion Needs to be Airtight in 2022

Digital marketing is getting more and more expensive because of so much competition. If your inbound motion isn’t optimized as much as possible, your CAC is going to grow too high to sustain. Come learn how to make your inbound strategy airtight to eliminate wasted marketing spend.

How We Drove ABM & Demand-Gen Success on Connected TV

TV advertising is finally an option for B2B brands. Connected TV has made television a viable—and unignorable—ad channel for marketers in this space. Its combination of precision targeting, measurability, and creative impact tee it up as a strong performance option. But with a new channel comes new challenges, so how can B2B marketing organizations prepare for success on CTV?

Join Ali Haeri, Vice President of Marketing at MNTN, as he provides insight into how your team can leverage familiar best practices to reach valuable prospects, generate demand, and shorten sales cycles with Connected TV advertising. And with an up-close analysis of MNTN’s own B2B CTV campaigns, you’ll come away with a game plan on how to fast-track success on this increasingly important ad channel.

Mixing Hybrid, In-Person, and Virtual Events into your Marketing Plan

At the beginning of 2020, virtual events completely took over the event marketing space (for obvious reasons) for two full years. As we are now exiting the global pandemic, in-person events are finally coming back, to all of our delight! But as the workforce became more familiar with virtual events, a new hybrid model appears to be the future of event marketing.

This session will cover the benefits and necessities for event marketers to not just focus on one, but all three different types of events in a post-covid world. It’s clear that virtual isn’t going away, but there are limits to what you can accomplish in a virtual environment. And that’s specifically why hybrid and fully in-person events are going to be critical to supporting your entire event marketing strategy going forward.

Supercharging Your ABM Strategy with Video

We all know, there’s a lot more to ABM than sunshine and revenue rainbows. ABM presents a few serious technological and organizational hurdles—ones that video is uniquely positioned to solve.

Join Sophie Strobel, ABM Marketing Manager at Vidyard to learn how video content and video analytics can help you tackle each of these challenges head-on to supercharge your ABM initiative.

You’ll Learn:

• Why video is perfect for solving ABM hurdles
• 5 tactics for applying video in your ABM
• Spotlight on success: real life examples of how Vidyard’s customers have used video to drive target

How to Align Your MarTech Stack with Business Goals

7 Best Practices: The Search Marketer’s Guide to Connected TV

How B2B Marketers are Reaching and Influencing the Millennial Buyer