Product Management Archives - Ascent Conference

Session Category: Product Management

Product-Led Growth

Oct 7th, 2021 @5:05 pm

Productizing your services and enabling contactless and frictionless selling


Speakers

Nick Rico
Sr. VP, Growth & Marketing
Lucid
Nick Mehta
CEO
Gainsight

Consent(Required)

Other Videos From This Event
Leveraging A Best of Breed SaaS Finance Stack to Maximize Efficiency and Scalability
The CX Advantage – Why Customer Experience is the Secret to Building an All-Weather SaaS Company
How To Drive Efficiency While Sustaining High Growth
Blueprint for a Successful SaaS CFO
3 Frameworks to Help Track Success & Inform Your Board As You Scale
How To Upgrade Your Finance team and Tech Stack
Office of CFO as data hub
Why are Silicon Valley VCs Crazy About Generative AI
Predictions For The Remainder of 2023: From a SaaS perspective
Modern Business Principles for Innovation & Scale
SaaS Buying Insights: How Today’s Businesses Buy
How To Build a LinkedIn Community and What It Means For Your Pipeline
CMO Perspective: How To Drive Growth in Uncertain Economic Times
Redefining ROI at SaaS Events
Guaranteed Savings on AWS: Yes, it’s really possible!
How Sales Teams are Turning to AI to Protect Revenue & Drive Efficiency Amidst Economic Uncertainty
The New World of Revenue Generation
Managing Subscription Billing Complexity At Scale: Lessons from former Dropbox leaders
Business Operating Systems
Bold Calling: Pipeline Favors The Phones
Treat ICPs like VIPs: How to create Win-Win Buyer Journeys in 2023
How To Stand Out in 2023
Listen UP!: How To Tune in to Customers & Turn Down the Noise
Drive Higher Marketing ROI Utilizing Intelligent Predictive Modeling
The Upside of a Downturn: Tangible Growth Strategies to Beat the Market
The Talent Formula for Future Success
These Will Be Your Customer Experience/Success Pitfalls During The Growth Stage
Using Owned Content and AI to Optimize Conversions
How to Build an Ecosystem and Platform to Unleash a Company’s Potential
How To Craft A Value Proposition That Resonates In An Uncertain Macroenvironment
How to Reduce Healthcare Costs: AI-Powered Health Benefits
How AI is Revolutionizing the Landscape of Research Platforms
Enterprise Security for Any Size Business
How to Hire Global Contractors and Avoid Misclassification
Use Your Subscription Billing To Scale During Market Uncertainty
3 Step Approach To Comprehensive Runtime Application Security
Navigating Opportunity Through Uncertain Times
How To Nurture Enterprise Accounts With A Multi-Channel Strategy
Purpose-preneur
The Creator Economy: A fireside chat with Walmart
Building A Vertical SaaS Company In A Horizontal SaaS World
The Talent Formula For Future Success
Team First – What We Have Learned from 25 Years of Scrum
Fuel Growth – How to Achieve Your Revenue Goals in 2023
New to Developer Audiences? Forget Everything You Know About Marketing
What’s Your Revenue IQ? Why Revenue Intelligence Isn’t Complete Without Commission Data
Tax’s Role in Frictionless Commerce
Founders, Social Media, and the Company of the Future
Converting Cybersecurity From a Cost Center to a Revenue Source
Turning Your Website Into a Lead Conversion Engine
How CMOs at Growing B2B Companies Are Leveraging Data to Scale: And how you can and should be as well
Fundraising at Each Stage (With Your Exit in Mind All the Way)
The Myth of Digital Fatigue, and How to Get Past It
Breaking Away From the Sea of Sameness: Standing Out and Building Trust as a B2B Brand on Social
Total Experience: The Hidden Connection Between Company Culture and World-Class Customer Experiences
Playbook for Growth: How to Create Client Experiences that Turn Clients into Advocates
Positioning for Success: How Effective Positioning Drives Differentiation and Simplifies Marketing Execution
Decide to Pivot: Don’t Let Fear Keep You From Evolving
A Tale of Two Goals: Self-Serve and Sales Lead
Say “Renewal” in 14 languages: How Chargebee Helped Babbel Embrace Churn Reduction
How Marketing and IT Team-up to Win with the Web
Customer Acquisition vs. Customer Expansion: Break Free from a One-Size-Fits-All Approach
Accessing Capital in Today’s Market
Your Next Growth Phase, Courtesy of Connected TV
Mastering the Mid-market: Lessons on Building and Selling into Scaling Enterprises with Vanta
Buyer-Centric Sales and Marketing in a Digital-First World
Growth During a Downturn: How to Build a Recession-Proof Growth Strategy
Modernizing Expense Management: How to Save Time and Money
Cloud Threat Report: IAM the first line of defense
Memo to the CFO: A New Approach to Cost Savings
Survival of the Leanest: How HR, Legal, Ops, and Finance Leaders Are Adapting for Growth in 2023
5 ways CPQ helps enterprises capitalize on B2B commerce changes
SaaS Spend Management for the Modern CFO
Strategies for Success: Overcoming Challenges Affecting SMB Companies Around Indirect Taxation
Combating Inflation: 5 Cost-Savings Strategies
How Trailblazing CFOs Thrive When Uncertainty Reigns
The New World of Events
Do We Really Need Another Tool in Our Techstack?
Mitigating Risk in the Supply Chain: A Comprehensive Approach
Phishing and Account Compromise – Fighting the Social Engineering Threat to Your Organization
Turning High-Intent Website Visitors into Revenue
How to Leverage ABM and Offline Marketing at Every Stage of the Funnel
Taking a Human-First Approach During Uncertain Times
Shaping your Wellbeing Strategy to Tackle Burnout
The Future of Work: The Agile Worker
Creating a Results-Driven Content Marketing Roadmap
The Five Must-Have Tactics to Build Qualified Opportunity Pipeline, from Revenue Leadership Veterans
The Secret Weapons for Slashing T&E Costs and Boosting Productivity
Managing Burn In a Bear Market
Best Practices in Scaling Quote-to-Revenue for 10X Growth
Key to CFOs’ Success: Transition to The Right Data, Process, People & Automation
How hybrid and remote work is a change agent for CFOs and spend management
Tips and Tools from Road Warriors for Smooth Business Travel
How content can fuel your demand gen campaigns without missing a beat
Marketers & the Market: How Marketing Teams are Adjusting for a Downturn
The Pipeline Cloud: 5 Key Pillars that Drive More Pipeline
The LinkedIn Marketer’s Guide to Connected TV
Surviving a Challenging Market
How Psychological Safety Makes or Breaks the Employee Experience
A Conversation About Growth – Lessons Learned
Usage-Based Pricing: What Sales Needs from Finance to Scale Revenue
Usage-Based Pricing: What Sales Needs from Finance to Scale Revenue
Achieving Predictable Revenue: Fixing Your Quote-to-Cash Process
Web App and API Security Done Right
Strategies for Adding Value: How Ramp’s Early Adoption of Stablecoins Increased their Corporate Treasury Returns
In Person – Why Comp Plans Matter: How to Prevent Churn and Protect Revenue
Striking a balance in protecting the business and winning the deal
Deliver Outbound Experiences Your Buyers Can’t Ignore
Welcome to the Pipeline Cloud: 5 key pillars that are guaranteed to generate more pipeline for modern revenue teams
In Person – Reimagining B2B Sales For A Dynamic and Disrupted World
Accelerate Through the Revenue Stall: 4 Common Missteps to Avoid
The Path to Proactive Revenue Lifecycle Management: Building Intelligence into your Operations
How a Modern Conversion Funnel Works, and its Related Data Challenges
Why Your Inbound Motion Needs to be Airtight in 2022
ARR, CAC/LTV, Net Retention & other Investor Metrics: Preparing for your Next Capital Raise
Three Critical Factors in Building a Comprehensive Security Awareness Program
Beyond the Bottom Line: The Hidden Benefits of Accounting Automation
5 Insights on How to Scale Your FinOps Tech Stack: Learnings from The SaaS CFO and 240+ Conversations with your Peers
How Real-Time Data Can Drive Strategic Financial Decisions in 2022
How We Drove ABM & Demand-Gen Success on Connected TV
Building for Scale: How Finance and Accounting Can Drive Company Growth
Mixing Hybrid, In-Person, and Virtual Events into your Marketing Plan
Supercharging Your ABM Strategy with Video
How to Align Your MarTech Stack with Business Goals
Stop Ransomware Dead in its Tracks: Breaches Need to Move. Don’t let Them.
Building and Enhancing an Engaged Culture in your Dispersed Workforce
Why the Cloud Requires a Platform-centric Approach to Get Cloud Security Right
Modern Web Apps and APIs Require Modern Security
The Rising Importance (and Pitfalls) of Compliance Automation Software for SaaS Companies
The Evolution of DDoS Extortion: The Ramifications of the Latest Geo-Political Event Attackers on your Security Postures
Stopping Attacks, Not Your Business: A Case Study with Hyosung America
Using Video Analytics for Smarter Selling
How to Use Actionable Insights to Drive Cost Savings and Efficiency
Why your top priority in 2022 should be solving The Connection Gap
Scaling RevOps Through an Agile Growth Engine
How to Be BFFs with Marketing and RevOps
Customer Experience in 2022: The Evolution of Customer Expectations
The Revenue Tech Stack: How Do You Get it All to Work Together?
Transforming Sales Coaching in a Remote Work Environment
The Secret Playbook for Revenue Acceleration
Battle-Tested B2B Leaders Lean Into Their New Reality
Evolving the Employee Experience for 2022
Ending the Workplace Mental Health Crisis — How to Improve Employee Mental Health Long-Term
How to Get Retention Right From the Start
Why Remote Work Creates Opportunity for a More Diverse Workforce
Leverage the Benefits of Smart Corporate Cards in 2022
How B2B Marketers are Reaching and Influencing the Millennial Buyer
The Evolution of Data-Driven Marketing
Getting Your Customers To Generate More Customers
How Connected TV Revitalizes B2B Marketing Playbooks
How to Bring Financial Equity to the Workplace
Key Metrics to Track Efficiency in Your Finance Operations
Long-Term Planning for Exit Strategies
Making the Most of your FinOps Stack
The Cutting Edge in Finance Automation
Ransomware Risk in 2022: See Into the Wild
Container Orchestration is Here, What Does it Mean for Security?
How the Work-From-Home Shift Impacts SaaS Security
Mind the SaaS Security Gap: Moving from Visibility to Observability
Developing a Plan to Mitigate the Risk of Human Error
Driving Situational Awareness in Your Digital Supply Chain
Pitch Competition: Presented by SaaSOptics
6 Tips to Scale from Founder-Led Sales to Fully Operational Sales Machine
“I Wish I’d Known This Earlier”: Alternative Sources of Fundraising
Startup to Scale-Up: Finding Your Roadmap
How to Attract Investment & Approach a Fundraise
Automating and Optimizing Finance Operations at Scale
SolarWinds Deep Dive: What Happened, and How to Prevent it at Your Organization
The Next Generation of Cyber Security: Autonomous AI
Supply Chain Risk Management
The Camel’s Nose: How to Introduce “Enterprise-Grade” Security at a Startup
The Cyber Imperative: Secure & Resilient Platforms
CISO: The Future of the Role – What’s Necessary to be Successful in the Long Term

The ONE Thing Marketing Cannot Fix

Ascent: Spotlight on Marketing
Recorded: 5/19/2021
Fireside Chat:
Udi Ledergor, CMO @ Gong
Shane Murphy-Reuter, CMO @ Zoominfo


Speakers

Consent(Required)

Other Videos From This Event
Leveraging A Best of Breed SaaS Finance Stack to Maximize Efficiency and Scalability
The CX Advantage – Why Customer Experience is the Secret to Building an All-Weather SaaS Company
How To Drive Efficiency While Sustaining High Growth
Blueprint for a Successful SaaS CFO
3 Frameworks to Help Track Success & Inform Your Board As You Scale
How To Upgrade Your Finance team and Tech Stack
Office of CFO as data hub
Why are Silicon Valley VCs Crazy About Generative AI
Predictions For The Remainder of 2023: From a SaaS perspective
Modern Business Principles for Innovation & Scale
SaaS Buying Insights: How Today’s Businesses Buy
How To Build a LinkedIn Community and What It Means For Your Pipeline
CMO Perspective: How To Drive Growth in Uncertain Economic Times
Redefining ROI at SaaS Events
Guaranteed Savings on AWS: Yes, it’s really possible!
How Sales Teams are Turning to AI to Protect Revenue & Drive Efficiency Amidst Economic Uncertainty
The New World of Revenue Generation
Managing Subscription Billing Complexity At Scale: Lessons from former Dropbox leaders
Business Operating Systems
Bold Calling: Pipeline Favors The Phones
Treat ICPs like VIPs: How to create Win-Win Buyer Journeys in 2023
How To Stand Out in 2023
Listen UP!: How To Tune in to Customers & Turn Down the Noise
Drive Higher Marketing ROI Utilizing Intelligent Predictive Modeling
The Upside of a Downturn: Tangible Growth Strategies to Beat the Market
The Talent Formula for Future Success
These Will Be Your Customer Experience/Success Pitfalls During The Growth Stage
Using Owned Content and AI to Optimize Conversions
How to Build an Ecosystem and Platform to Unleash a Company’s Potential
How To Craft A Value Proposition That Resonates In An Uncertain Macroenvironment
How to Reduce Healthcare Costs: AI-Powered Health Benefits
How AI is Revolutionizing the Landscape of Research Platforms
Enterprise Security for Any Size Business
How to Hire Global Contractors and Avoid Misclassification
Use Your Subscription Billing To Scale During Market Uncertainty
3 Step Approach To Comprehensive Runtime Application Security
Navigating Opportunity Through Uncertain Times
How To Nurture Enterprise Accounts With A Multi-Channel Strategy
Purpose-preneur
The Creator Economy: A fireside chat with Walmart
Building A Vertical SaaS Company In A Horizontal SaaS World
The Talent Formula For Future Success
Team First – What We Have Learned from 25 Years of Scrum
Fuel Growth – How to Achieve Your Revenue Goals in 2023
New to Developer Audiences? Forget Everything You Know About Marketing
What’s Your Revenue IQ? Why Revenue Intelligence Isn’t Complete Without Commission Data
Tax’s Role in Frictionless Commerce
Founders, Social Media, and the Company of the Future
Converting Cybersecurity From a Cost Center to a Revenue Source
Turning Your Website Into a Lead Conversion Engine
How CMOs at Growing B2B Companies Are Leveraging Data to Scale: And how you can and should be as well
Fundraising at Each Stage (With Your Exit in Mind All the Way)
The Myth of Digital Fatigue, and How to Get Past It
Breaking Away From the Sea of Sameness: Standing Out and Building Trust as a B2B Brand on Social
Total Experience: The Hidden Connection Between Company Culture and World-Class Customer Experiences
Playbook for Growth: How to Create Client Experiences that Turn Clients into Advocates
Positioning for Success: How Effective Positioning Drives Differentiation and Simplifies Marketing Execution
Decide to Pivot: Don’t Let Fear Keep You From Evolving
A Tale of Two Goals: Self-Serve and Sales Lead
Say “Renewal” in 14 languages: How Chargebee Helped Babbel Embrace Churn Reduction
How Marketing and IT Team-up to Win with the Web
Customer Acquisition vs. Customer Expansion: Break Free from a One-Size-Fits-All Approach
Accessing Capital in Today’s Market
Your Next Growth Phase, Courtesy of Connected TV
Mastering the Mid-market: Lessons on Building and Selling into Scaling Enterprises with Vanta
Buyer-Centric Sales and Marketing in a Digital-First World
Growth During a Downturn: How to Build a Recession-Proof Growth Strategy
Modernizing Expense Management: How to Save Time and Money
Cloud Threat Report: IAM the first line of defense
Memo to the CFO: A New Approach to Cost Savings
Survival of the Leanest: How HR, Legal, Ops, and Finance Leaders Are Adapting for Growth in 2023
5 ways CPQ helps enterprises capitalize on B2B commerce changes
SaaS Spend Management for the Modern CFO
Strategies for Success: Overcoming Challenges Affecting SMB Companies Around Indirect Taxation
Combating Inflation: 5 Cost-Savings Strategies
How Trailblazing CFOs Thrive When Uncertainty Reigns
The New World of Events
Do We Really Need Another Tool in Our Techstack?
Mitigating Risk in the Supply Chain: A Comprehensive Approach
Phishing and Account Compromise – Fighting the Social Engineering Threat to Your Organization
Turning High-Intent Website Visitors into Revenue
How to Leverage ABM and Offline Marketing at Every Stage of the Funnel
Taking a Human-First Approach During Uncertain Times
Shaping your Wellbeing Strategy to Tackle Burnout
The Future of Work: The Agile Worker
Creating a Results-Driven Content Marketing Roadmap
The Five Must-Have Tactics to Build Qualified Opportunity Pipeline, from Revenue Leadership Veterans
The Secret Weapons for Slashing T&E Costs and Boosting Productivity
Managing Burn In a Bear Market
Best Practices in Scaling Quote-to-Revenue for 10X Growth
Key to CFOs’ Success: Transition to The Right Data, Process, People & Automation
How hybrid and remote work is a change agent for CFOs and spend management
Tips and Tools from Road Warriors for Smooth Business Travel
How content can fuel your demand gen campaigns without missing a beat
Marketers & the Market: How Marketing Teams are Adjusting for a Downturn
The Pipeline Cloud: 5 Key Pillars that Drive More Pipeline
The LinkedIn Marketer’s Guide to Connected TV
Surviving a Challenging Market
How Psychological Safety Makes or Breaks the Employee Experience
A Conversation About Growth – Lessons Learned
Usage-Based Pricing: What Sales Needs from Finance to Scale Revenue
Usage-Based Pricing: What Sales Needs from Finance to Scale Revenue
Achieving Predictable Revenue: Fixing Your Quote-to-Cash Process
Web App and API Security Done Right
Strategies for Adding Value: How Ramp’s Early Adoption of Stablecoins Increased their Corporate Treasury Returns
In Person – Why Comp Plans Matter: How to Prevent Churn and Protect Revenue
Striking a balance in protecting the business and winning the deal
Deliver Outbound Experiences Your Buyers Can’t Ignore
Welcome to the Pipeline Cloud: 5 key pillars that are guaranteed to generate more pipeline for modern revenue teams
In Person – Reimagining B2B Sales For A Dynamic and Disrupted World
Accelerate Through the Revenue Stall: 4 Common Missteps to Avoid
The Path to Proactive Revenue Lifecycle Management: Building Intelligence into your Operations
How a Modern Conversion Funnel Works, and its Related Data Challenges
Why Your Inbound Motion Needs to be Airtight in 2022
ARR, CAC/LTV, Net Retention & other Investor Metrics: Preparing for your Next Capital Raise
Three Critical Factors in Building a Comprehensive Security Awareness Program
Beyond the Bottom Line: The Hidden Benefits of Accounting Automation
5 Insights on How to Scale Your FinOps Tech Stack: Learnings from The SaaS CFO and 240+ Conversations with your Peers
How Real-Time Data Can Drive Strategic Financial Decisions in 2022
How We Drove ABM & Demand-Gen Success on Connected TV
Building for Scale: How Finance and Accounting Can Drive Company Growth
Mixing Hybrid, In-Person, and Virtual Events into your Marketing Plan
Supercharging Your ABM Strategy with Video
How to Align Your MarTech Stack with Business Goals
Stop Ransomware Dead in its Tracks: Breaches Need to Move. Don’t let Them.
Building and Enhancing an Engaged Culture in your Dispersed Workforce
Why the Cloud Requires a Platform-centric Approach to Get Cloud Security Right
Modern Web Apps and APIs Require Modern Security
The Rising Importance (and Pitfalls) of Compliance Automation Software for SaaS Companies
The Evolution of DDoS Extortion: The Ramifications of the Latest Geo-Political Event Attackers on your Security Postures
Stopping Attacks, Not Your Business: A Case Study with Hyosung America
Using Video Analytics for Smarter Selling
How to Use Actionable Insights to Drive Cost Savings and Efficiency
Why your top priority in 2022 should be solving The Connection Gap
Scaling RevOps Through an Agile Growth Engine
How to Be BFFs with Marketing and RevOps
Customer Experience in 2022: The Evolution of Customer Expectations
The Revenue Tech Stack: How Do You Get it All to Work Together?
Transforming Sales Coaching in a Remote Work Environment
The Secret Playbook for Revenue Acceleration
Battle-Tested B2B Leaders Lean Into Their New Reality
Evolving the Employee Experience for 2022
Ending the Workplace Mental Health Crisis — How to Improve Employee Mental Health Long-Term
How to Get Retention Right From the Start
Why Remote Work Creates Opportunity for a More Diverse Workforce
Leverage the Benefits of Smart Corporate Cards in 2022
How B2B Marketers are Reaching and Influencing the Millennial Buyer
The Evolution of Data-Driven Marketing
Getting Your Customers To Generate More Customers
How Connected TV Revitalizes B2B Marketing Playbooks
How to Bring Financial Equity to the Workplace
Key Metrics to Track Efficiency in Your Finance Operations
Long-Term Planning for Exit Strategies
Making the Most of your FinOps Stack
The Cutting Edge in Finance Automation
Ransomware Risk in 2022: See Into the Wild
Container Orchestration is Here, What Does it Mean for Security?
How the Work-From-Home Shift Impacts SaaS Security
Mind the SaaS Security Gap: Moving from Visibility to Observability
Developing a Plan to Mitigate the Risk of Human Error
Driving Situational Awareness in Your Digital Supply Chain
Pitch Competition: Presented by SaaSOptics
6 Tips to Scale from Founder-Led Sales to Fully Operational Sales Machine
“I Wish I’d Known This Earlier”: Alternative Sources of Fundraising
Startup to Scale-Up: Finding Your Roadmap
How to Attract Investment & Approach a Fundraise
Automating and Optimizing Finance Operations at Scale
SolarWinds Deep Dive: What Happened, and How to Prevent it at Your Organization
The Next Generation of Cyber Security: Autonomous AI
Supply Chain Risk Management
The Camel’s Nose: How to Introduce “Enterprise-Grade” Security at a Startup
The Cyber Imperative: Secure & Resilient Platforms
CISO: The Future of the Role – What’s Necessary to be Successful in the Long Term

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