Combating Inflation: 5 Cost-Savings Strategies

Controlling costs has always been top of mind for company leaders, but it has become a larger focus in 2022.

Still, it’s important to maintain perspective. Inflation is just one factor when it comes to managing finances and it shouldn’t hinder the larger goal of growing your business.

What steps can you take to maximize the efficiency of business spend?

Join TripActions for a discussion on October 19. You’ll learn:
– How to incentive employees to spend less
– Ways to cut wasteful spend and be more efficient with every dollar
– How to leverage automation and modern technologies to boost productivity and drive growth”

Speakers

Austin Aboav
Sr. Product Marketing Manager
TripActions

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Austin Aboav

Sr. Product Marketing Manager TripActions

As a Senior Product Marketing Manager at TripActions, Austin Aboav oversees launching products and features that customers and users love. Prior to TripActions, Austin held roles in product marketing and sales at companies such as Ramp, Zendesk and Adobe. When he’s not launching FinTech products, he’s likely at the movies or on a walk with his goldendoodle.

Teddy Collins
VP of Corporate Finance
SeatGeek

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Teddy Collins

VP of Corporate Finance SeatGeek

Finance executive in the high growth technology sector with a focus on mobile and B2B2C companies. Experience building FP&A, investor relations, treasury, and corporate development functions from scratch to IPO.

The New World of Events

Coming out of the pandemic, the power of events as brand builders and lead generation drivers has never been greater. This session will go deep on the new world of events, why events are more important than ever, how digitization has taken events from qualitative to quantitative, and the emerging trends that you can harness to make your events program even more strategic than it is today.

Speakers

Patrick Smith
CMO
Cvent

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Patrick Smith

CMO Cvent

Patrick Smith is the Chief Marketing Officer at Cvent. He brings more than 20 years of experience developing and managing marketing strategies for enterprise software firms.At Cvent, Patrick leads the company’s global marketing efforts, which include the development and execution of marketing initiatives that drive Cvent’s business around the world. Patrick leads a large, global team of marketers across Demand Generation, Corporate Communications, Product Marketing, Events Marketing, Customer Marketing, Content Marketing, and Global Demand Center teams, and has helped further establish Cvent as the de-facto leader in the meetings, event, and hospitality technology space. Prior to Cvent, Patrick was the CMO at Deltek, a global enterprise software company with nearly 21,000 customers around the world, where he built and promoted Deltek's global brand.

Turning High-Intent Website Visitors into Revenue

Your website is the most critical touchpoint of your buyer’s journey. But for most companies, only 2% of visitors end up filling out a form. To get the most out of every demand generation effort, teams need to get access to the 98% of visitors who remain anonymous. Learn about how companies are activating their website visitors to produce opportunities and revenue.

Speakers

Kevin Tate
Chief Marketing Officer
Clearbit

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Kevin Tate

Chief Marketing Officer Clearbit

Kevin Tate is the CMO of Clearbit, a marketing intelligence solution that enables B2B teams to better understand their customers and optimize their digital funnel. Kevin has led sales & marketing for data-driven solutions for over 20 years, in sectors ranging from Enterprise SaaS to eCommerce and IoT.

Creating Favorite Content: Stealable Ideas For Better Video Marketing

For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking out the competition.

Join Marcy Dobozy, VP of Marketing at Vidyard to learn how to create a video-first content experience that will keep your audience engaged at every stage of the buyers’ journey.

At the end of this session you will be able to:

– Identify what types of videos your buyers want to see at each stage of their journey
– Embrace bolder video content to keep your audience engaged and entertained
– Understand the basics of video analytics to make informed decisions

Speakers

Marcy Dobozy
VP of Marketing
Vidyard

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Marcy Dobozy

VP of Marketing Vidyard

Marcy Dobozy VP of Marketing, Vidyard Marcy Dobozy is the VP of Marketing at Vidyard, a leading provider of video technology for marketing and sales teams. Starting out in Product Management and moving through Corp Comms, Product Marketing and Demand Generation, Marcy’s marketing career in tech has spanned nearly 20 years. She is most motivated when contributing to outsized company targets and growth, and happiest when building, with her team, towards something even better.

Key Integrations to Accelerate Growth

High-growth SaaS companies have one thing in common: They all automate critical business processes early on to free up resources and run faster and scale. There are three key business processes that every company should look to automate. Mark Simon, Celigo’s VP of Strategy, shares best practices and insights from over a decade working with customers and their business processes. Topics include:

• Lead-to-Cash
• Customer 360
• Employee Onboarding
• Developing an integration strategy and roadmap
• Integration options

Speakers

Mark Simon
VP of Strategy
Celigo

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Mark Simon

VP of Strategy Celigo

Mark comes to Celigo having spent the last 21 years in technology. He started his career as a software developer in 1997, building e-commerce applications and custom integrations for several years. He then co-founded and led technology and operations as CTO for Evo, a successful e-commerce company that grew from $0 to $13M in revenue in three years… While at Evo, Mark got his first exposure to the NetSuite ecosystem 15 years ago when he selected and oversaw the implementation and integration of NetSuite for internal use. He then moved on to start a career in consulting with Explore Consulting, an award-winning Solution Provider and VAR in the NetSuite ecosystem. Mark spent the last 13 years at Explore, where he specialized in NetSuite and custom software development, including the last eight years leading the professional services practice as the EVP of Services & Technology before their acquisition by RSM. Mark has worked with clients across several industries including multiple software clients and publicly traded companies pre and post IPO. His efforts for software clients included designing and developing automated processes for sales order processing, subscription management, and provisioning among others.

2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying

Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike. G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise segments.

Speakers

Amanda Malko
CMO
G2

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Amanda Malko

CMO G2

Amanda Malko is the CMO of G2, the world’s largest and most trusted software marketplace. Amanda is an award-winning go-to-market leader with deep experience accelerating the growth and reputations of category-disruptor brands and the entrepreneurial cultures behind them. Her career spans both marketing and operational leadership roles at digital software and services companies, including Mailchimp where she most recently led the company’s partner program and marketplace business. Her expertise includes customer experience, brand building, and community-led growth.