Solo Keynote Archives - Ascent Conference
Finance

Combating Inflation: 5 Cost-Savings Strategies

Oct 19th, 2022 @12:00 pm

Controlling costs has always been top of mind for company leaders, but it has become a larger focus in 2022.

Still, it’s important to maintain perspective. Inflation is just one factor when it comes to managing finances and it shouldn’t hinder the larger goal of growing your business.

What steps can you take to maximize the efficiency of business spend?

Join TripActions for a discussion on October 19. You’ll learn:
– How to incentive employees to spend less
– Ways to cut wasteful spend and be more efficient with every dollar
– How to leverage automation and modern technologies to boost productivity and drive growth”


Speakers

Austin Aboav
Sr. Product Marketing Manager
TripActions
Teddy Collins
VP of Finance
SeatGeek
Consent(Required)
Marketing

The New World of Events

Oct 12th, 2022 @2:00 pm

Coming out of the pandemic, the power of events as brand builders and lead generation drivers has never been greater. This session will go deep on the new world of events, why events are more important than ever, how digitization has taken events from qualitative to quantitative, and the emerging trends that you can harness to make your events program even more strategic than it is today.


Speakers

Patrick Smith
CMO
Cvent
Consent(Required)
Marketing

Turning High-Intent Website Visitors into Revenue

Oct 12th, 2022 @12:00 pm

Your website is the most critical touchpoint of your buyer’s journey. But for most companies, only 2% of visitors end up filling out a form. To get the most out of every demand generation effort, teams need to get access to the 98% of visitors who remain anonymous. Learn about how companies are activating their website visitors to produce opportunities and revenue.


Speakers

Kevin Tate
CMO
Clearbit
Consent(Required)

Sponsored by

Creating Favorite Content: Stealable Ideas For Better Video Marketing

Oct 7th, 2021 @3:25 pm

For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking out the competition.

Join Marcy Dobozy, VP of Marketing at Vidyard to learn how to create a video-first content experience that will keep your audience engaged at every stage of the buyers’ journey.

At the end of this session you will be able to:

– Identify what types of videos your buyers want to see at each stage of their journey
– Embrace bolder video content to keep your audience engaged and entertained
– Understand the basics of video analytics to make informed decisions


Speakers

Marcy Dobozy
VP of Marketing
Vidyard
Consent(Required)

Key Integrations to Accelerate Growth

Oct 6th, 2021 @5:05 pm

High-growth SaaS companies have one thing in common: They all automate critical business processes early on to free up resources and run faster and scale. There are three key business processes that every company should look to automate. Mark Simon, Celigo’s VP of Strategy, shares best practices and insights from over a decade working with customers and their business processes. Topics include:

  • Lead-to-Cash
  • Customer 360
  • Employee Onboarding
  • Developing an integration strategy and roadmap
  • Integration options

Speakers

Mark Simon
VP of Strategy
Celigo
Consent(Required)

2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying

Oct 6th, 2021 @3:25 pm

Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike. G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise segments.


Speakers

Amanda Malko
CMO
G2
Consent(Required)

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