Session Type: Solo Keynote
Creating Favorite Content: Stealable Ideas For Better Video Marketing
Full Description
Speakers

Marcy Dobozy
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Creating Favorite Content: Stealable Ideas For Better Video Marketing
For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking out the competition.
Join Marcy Dobozy, VP of Marketing at Vidyard to learn how to create a video-first content experience that will keep your audience engaged at every stage of the buyers’ journey.
At the end of this session you will be able to:
– Identify what types of videos your buyers want to see at each stage of their journey
– Embrace bolder video content to keep your audience engaged and entertained
– Understand the basics of video analytics to make informed decisions
Key Integrations to Accelerate Growth
Full Description
Speakers

Mark Simon
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Key Integrations to Accelerate Growth
High-growth SaaS companies have one thing in common: They all automate critical business processes early on to free up resources and run faster and scale. There are three key business processes that every company should look to automate. Mark Simon, Celigo’s VP of Strategy, shares best practices and insights from over a decade working with customers and their business processes. Topics include:
- Lead-to-Cash
- Customer 360
- Employee Onboarding
- Developing an integration strategy and roadmap
- Integration options
2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying
Full Description
Speakers

Amanda Malko
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2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying
Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike. G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise segments.