Session Type: Solo Keynote

Creating Favorite Content: Stealable Ideas For Better Video Marketing

Oct 7th, 2021 @3:25 pm
Video isn't going anywhere anytime soon. This session will cover the specific strategies and out-of-the-box use cases for video to engage your ICP

Full Description

Speakers

Marcy Dobozy

VP of Marketing Vidyard
Marcy Dobozy VP of Marketing, Vidyard Marcy Dobozy is the VP of Marketing at Vidyard, a leading provider of video technology for marketing and sales teams. Starting out in Product Management and moving through Corp Comms, Product Marketing and Demand Generation, Marcy’s marketing career in tech has spanned nearly 20 years. She is most motivated when contributing to outsized company targets and growth, and happiest when building, with her team, towards something even better.

Other Videos From This Event
How content can fuel your demand gen campaigns without missing a beat
Marketers & the Market: How Marketing Teams are Adjusting for a Downturn
The Pipeline Cloud: 5 Key Pillars that Drive More Pipeline
The LinkedIn Marketer’s Guide to Connected TV
Surviving a Challenging Market
How Psychological Safety Makes or Breaks the Employee Experience
A Conversation About Growth – Lessons Learned
Usage-Based Pricing: What Sales Needs from Finance to Scale Revenue
Usage-Based Pricing: What Sales Needs from Finance to Scale Revenue
Achieving Predictable Revenue: Fixing Your Quote-to-Cash Process
Web App and API Security Done Right
Strategies for Adding Value: How Ramp’s Early Adoption of Stablecoins Increased their Corporate Treasury Returns
In Person – Why Comp Plans Matter: How to Prevent Churn and Protect Revenue
Striking a balance in protecting the business and winning the deal
Deliver Outbound Experiences Your Buyers Can’t Ignore
Welcome to the Pipeline Cloud: 5 key pillars that are guaranteed to generate more pipeline for modern revenue teams
In Person – Reimagining B2B Sales For A Dynamic and Disrupted World
Accelerate Through the Revenue Stall: 4 Common Missteps to Avoid
The Path to Proactive Revenue Lifecycle Management: Building Intelligence into your Operations
How a Modern Conversion Funnel Works, and its Related Data Challenges
Why Your Inbound Motion Needs to be Airtight in 2022
ARR, CAC/LTV, Net Retention & other Investor Metrics: Preparing for your Next Capital Raise
Three Critical Factors in Building a Comprehensive Security Awareness Program
Beyond the Bottom Line: The Hidden Benefits of Accounting Automation
5 Insights on How to Scale Your FinOps Tech Stack: Learnings from The SaaS CFO and 240+ Conversations with your Peers
How Real-Time Data Can Drive Strategic Financial Decisions in 2022
How We Drove ABM & Demand-Gen Success on Connected TV
Building for Scale: How Finance and Accounting Can Drive Company Growth
Mixing Hybrid, In-Person, and Virtual Events into your Marketing Plan
Supercharging Your ABM Strategy with Video
How to Align Your MarTech Stack with Business Goals
Stop Ransomware Dead in its Tracks: Breaches Need to Move. Don’t let Them.
Building and Enhancing an Engaged Culture in your Dispersed Workforce
Why the Cloud Requires a Platform-centric Approach to Get Cloud Security Right
Modern Web Apps and APIs Require Modern Security
The Rising Importance (and Pitfalls) of Compliance Automation Software for SaaS Companies
The Evolution of DDoS Extortion: The Ramifications of the Latest Geo-Political Event Attackers on your Security Postures
Stopping Attacks, Not Your Business: A Case Study with Hyosung America
Using Video Analytics for Smarter Selling
How to Use Actionable Insights to Drive Cost Savings and Efficiency
Why your top priority in 2022 should be solving The Connection Gap
Scaling RevOps Through an Agile Growth Engine
How to Be BFFs with Marketing and RevOps
Customer Experience in 2022: The Evolution of Customer Expectations
The Revenue Tech Stack: How Do You Get it All to Work Together?
Transforming Sales Coaching in a Remote Work Environment
The Secret Playbook for Revenue Acceleration
Battle-Tested B2B Leaders Lean Into Their New Reality
Evolving the Employee Experience for 2022
Ending the Workplace Mental Health Crisis — How to Improve Employee Mental Health Long-Term
How to Get Retention Right From the Start
Why Remote Work Creates Opportunity for a More Diverse Workforce
Leverage the Benefits of Smart Corporate Cards in 2022
How B2B Marketers are Reaching and Influencing the Millennial Buyer
The Evolution of Data-Driven Marketing
Getting Your Customers To Generate More Customers
How Connected TV Revitalizes B2B Marketing Playbooks
How to Bring Financial Equity to the Workplace
Key Metrics to Track Efficiency in Your Finance Operations
Long-Term Planning for Exit Strategies
Making the Most of your FinOps Stack
The Cutting Edge in Finance Automation
Ransomware Risk in 2022: See Into the Wild
Container Orchestration is Here, What Does it Mean for Security?
How the Work-From-Home Shift Impacts SaaS Security
Mind the SaaS Security Gap: Moving from Visibility to Observability
Developing a Plan to Mitigate the Risk of Human Error
Driving Situational Awareness in Your Digital Supply Chain
Networking
Pitch Competition: Presented by SaaSOptics
6 Tips to Scale from Founder-Led Sales to Fully Operational Sales Machine
“I Wish I’d Known This Earlier”: Alternative Sources of Fundraising
Startup to Scale-Up: Finding Your Roadmap
How to Attract Investment & Approach a Fundraise
Automating and Optimizing Finance Operations at Scale
SolarWinds Deep Dive: What Happened, and How to Prevent it at Your Organization
The Next Generation of Cyber Security: Autonomous AI
Supply Chain Risk Management
The Camel’s Nose: How to Introduce “Enterprise-Grade” Security at a Startup
The Cyber Imperative: Secure & Resilient Platforms
CISO: The Future of the Role – What’s Necessary to be Successful in the Long Term

Creating Favorite Content: Stealable Ideas For Better Video Marketing

For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking out the competition.

Join Marcy Dobozy, VP of Marketing at Vidyard to learn how to create a video-first content experience that will keep your audience engaged at every stage of the buyers’ journey.

At the end of this session you will be able to:

– Identify what types of videos your buyers want to see at each stage of their journey
– Embrace bolder video content to keep your audience engaged and entertained
– Understand the basics of video analytics to make informed decisions

Key Integrations to Accelerate Growth

Oct 6th, 2021 @5:05 pm
High-growth SaaS companies have one thing in common: They all automate critical business processes early on to free up resources and run faster and scale. There are three key business processes that every company should look to automate. Mark Simon, Celigo's VP of Strategy, shares best practices and insights from over a decade working with customers and their business processes.

Full Description

Speakers

Mark Simon

VP of Strategy Celigo
Mark comes to Celigo having spent the last 21 years in technology. He started his career as a software developer in 1997, building e-commerce applications and custom integrations for several years. He then co-founded and led technology and operations as CTO for Evo, a successful e-commerce company that grew from $0 to $13M in revenue in three years… While at Evo, Mark got his first exposure to the NetSuite ecosystem 15 years ago when he selected and oversaw the implementation and integration of NetSuite for internal use. He then moved on to start a career in consulting with Explore Consulting, an award-winning Solution Provider and VAR in the NetSuite ecosystem. Mark spent the last 13 years at Explore, where he specialized in NetSuite and custom software development, including the last eight years leading the professional services practice as the EVP of Services & Technology before their acquisition by RSM. Mark has worked with clients across several industries including multiple software clients and publicly traded companies pre and post IPO. His efforts for software clients included designing and developing automated processes for sales order processing, subscription management, and provisioning among others.

Other Videos From This Event
How content can fuel your demand gen campaigns without missing a beat
Marketers & the Market: How Marketing Teams are Adjusting for a Downturn
The Pipeline Cloud: 5 Key Pillars that Drive More Pipeline
The LinkedIn Marketer’s Guide to Connected TV
Surviving a Challenging Market
How Psychological Safety Makes or Breaks the Employee Experience
A Conversation About Growth – Lessons Learned
Usage-Based Pricing: What Sales Needs from Finance to Scale Revenue
Usage-Based Pricing: What Sales Needs from Finance to Scale Revenue
Achieving Predictable Revenue: Fixing Your Quote-to-Cash Process
Web App and API Security Done Right
Strategies for Adding Value: How Ramp’s Early Adoption of Stablecoins Increased their Corporate Treasury Returns
In Person – Why Comp Plans Matter: How to Prevent Churn and Protect Revenue
Striking a balance in protecting the business and winning the deal
Deliver Outbound Experiences Your Buyers Can’t Ignore
Welcome to the Pipeline Cloud: 5 key pillars that are guaranteed to generate more pipeline for modern revenue teams
In Person – Reimagining B2B Sales For A Dynamic and Disrupted World
Accelerate Through the Revenue Stall: 4 Common Missteps to Avoid
The Path to Proactive Revenue Lifecycle Management: Building Intelligence into your Operations
How a Modern Conversion Funnel Works, and its Related Data Challenges
Why Your Inbound Motion Needs to be Airtight in 2022
ARR, CAC/LTV, Net Retention & other Investor Metrics: Preparing for your Next Capital Raise
Three Critical Factors in Building a Comprehensive Security Awareness Program
Beyond the Bottom Line: The Hidden Benefits of Accounting Automation
5 Insights on How to Scale Your FinOps Tech Stack: Learnings from The SaaS CFO and 240+ Conversations with your Peers
How Real-Time Data Can Drive Strategic Financial Decisions in 2022
How We Drove ABM & Demand-Gen Success on Connected TV
Building for Scale: How Finance and Accounting Can Drive Company Growth
Mixing Hybrid, In-Person, and Virtual Events into your Marketing Plan
Supercharging Your ABM Strategy with Video
How to Align Your MarTech Stack with Business Goals
Stop Ransomware Dead in its Tracks: Breaches Need to Move. Don’t let Them.
Building and Enhancing an Engaged Culture in your Dispersed Workforce
Why the Cloud Requires a Platform-centric Approach to Get Cloud Security Right
Modern Web Apps and APIs Require Modern Security
The Rising Importance (and Pitfalls) of Compliance Automation Software for SaaS Companies
The Evolution of DDoS Extortion: The Ramifications of the Latest Geo-Political Event Attackers on your Security Postures
Stopping Attacks, Not Your Business: A Case Study with Hyosung America
Using Video Analytics for Smarter Selling
How to Use Actionable Insights to Drive Cost Savings and Efficiency
Why your top priority in 2022 should be solving The Connection Gap
Scaling RevOps Through an Agile Growth Engine
How to Be BFFs with Marketing and RevOps
Customer Experience in 2022: The Evolution of Customer Expectations
The Revenue Tech Stack: How Do You Get it All to Work Together?
Transforming Sales Coaching in a Remote Work Environment
The Secret Playbook for Revenue Acceleration
Battle-Tested B2B Leaders Lean Into Their New Reality
Evolving the Employee Experience for 2022
Ending the Workplace Mental Health Crisis — How to Improve Employee Mental Health Long-Term
How to Get Retention Right From the Start
Why Remote Work Creates Opportunity for a More Diverse Workforce
Leverage the Benefits of Smart Corporate Cards in 2022
How B2B Marketers are Reaching and Influencing the Millennial Buyer
The Evolution of Data-Driven Marketing
Getting Your Customers To Generate More Customers
How Connected TV Revitalizes B2B Marketing Playbooks
How to Bring Financial Equity to the Workplace
Key Metrics to Track Efficiency in Your Finance Operations
Long-Term Planning for Exit Strategies
Making the Most of your FinOps Stack
The Cutting Edge in Finance Automation
Ransomware Risk in 2022: See Into the Wild
Container Orchestration is Here, What Does it Mean for Security?
How the Work-From-Home Shift Impacts SaaS Security
Mind the SaaS Security Gap: Moving from Visibility to Observability
Developing a Plan to Mitigate the Risk of Human Error
Driving Situational Awareness in Your Digital Supply Chain
Networking
Pitch Competition: Presented by SaaSOptics
6 Tips to Scale from Founder-Led Sales to Fully Operational Sales Machine
“I Wish I’d Known This Earlier”: Alternative Sources of Fundraising
Startup to Scale-Up: Finding Your Roadmap
How to Attract Investment & Approach a Fundraise
Automating and Optimizing Finance Operations at Scale
SolarWinds Deep Dive: What Happened, and How to Prevent it at Your Organization
The Next Generation of Cyber Security: Autonomous AI
Supply Chain Risk Management
The Camel’s Nose: How to Introduce “Enterprise-Grade” Security at a Startup
The Cyber Imperative: Secure & Resilient Platforms
CISO: The Future of the Role – What’s Necessary to be Successful in the Long Term

Key Integrations to Accelerate Growth

High-growth SaaS companies have one thing in common: They all automate critical business processes early on to free up resources and run faster and scale. There are three key business processes that every company should look to automate. Mark Simon, Celigo’s VP of Strategy, shares best practices and insights from over a decade working with customers and their business processes. Topics include:

  • Lead-to-Cash
  • Customer 360
  • Employee Onboarding
  • Developing an integration strategy and roadmap
  • Integration options

2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying

Oct 6th, 2021 @3:25 pm


Full Description

Speakers

Amanda Malko

CMO G2
Amanda Malko is the CMO of G2, the world’s largest and most trusted software marketplace. Amanda is an award-winning go-to-market leader with deep experience accelerating the growth and reputations of category-disruptor brands and the entrepreneurial cultures behind them. Her career spans both marketing and operational leadership roles at digital software and services companies, including Mailchimp where she most recently led the company’s partner program and marketplace business. Her expertise includes customer experience, brand building, and community-led growth.

Other Videos From This Event
How content can fuel your demand gen campaigns without missing a beat
Marketers & the Market: How Marketing Teams are Adjusting for a Downturn
The Pipeline Cloud: 5 Key Pillars that Drive More Pipeline
The LinkedIn Marketer’s Guide to Connected TV
Surviving a Challenging Market
How Psychological Safety Makes or Breaks the Employee Experience
A Conversation About Growth – Lessons Learned
Usage-Based Pricing: What Sales Needs from Finance to Scale Revenue
Usage-Based Pricing: What Sales Needs from Finance to Scale Revenue
Achieving Predictable Revenue: Fixing Your Quote-to-Cash Process
Web App and API Security Done Right
Strategies for Adding Value: How Ramp’s Early Adoption of Stablecoins Increased their Corporate Treasury Returns
In Person – Why Comp Plans Matter: How to Prevent Churn and Protect Revenue
Striking a balance in protecting the business and winning the deal
Deliver Outbound Experiences Your Buyers Can’t Ignore
Welcome to the Pipeline Cloud: 5 key pillars that are guaranteed to generate more pipeline for modern revenue teams
In Person – Reimagining B2B Sales For A Dynamic and Disrupted World
Accelerate Through the Revenue Stall: 4 Common Missteps to Avoid
The Path to Proactive Revenue Lifecycle Management: Building Intelligence into your Operations
How a Modern Conversion Funnel Works, and its Related Data Challenges
Why Your Inbound Motion Needs to be Airtight in 2022
ARR, CAC/LTV, Net Retention & other Investor Metrics: Preparing for your Next Capital Raise
Three Critical Factors in Building a Comprehensive Security Awareness Program
Beyond the Bottom Line: The Hidden Benefits of Accounting Automation
5 Insights on How to Scale Your FinOps Tech Stack: Learnings from The SaaS CFO and 240+ Conversations with your Peers
How Real-Time Data Can Drive Strategic Financial Decisions in 2022
How We Drove ABM & Demand-Gen Success on Connected TV
Building for Scale: How Finance and Accounting Can Drive Company Growth
Mixing Hybrid, In-Person, and Virtual Events into your Marketing Plan
Supercharging Your ABM Strategy with Video
How to Align Your MarTech Stack with Business Goals
Stop Ransomware Dead in its Tracks: Breaches Need to Move. Don’t let Them.
Building and Enhancing an Engaged Culture in your Dispersed Workforce
Why the Cloud Requires a Platform-centric Approach to Get Cloud Security Right
Modern Web Apps and APIs Require Modern Security
The Rising Importance (and Pitfalls) of Compliance Automation Software for SaaS Companies
The Evolution of DDoS Extortion: The Ramifications of the Latest Geo-Political Event Attackers on your Security Postures
Stopping Attacks, Not Your Business: A Case Study with Hyosung America
Using Video Analytics for Smarter Selling
How to Use Actionable Insights to Drive Cost Savings and Efficiency
Why your top priority in 2022 should be solving The Connection Gap
Scaling RevOps Through an Agile Growth Engine
How to Be BFFs with Marketing and RevOps
Customer Experience in 2022: The Evolution of Customer Expectations
The Revenue Tech Stack: How Do You Get it All to Work Together?
Transforming Sales Coaching in a Remote Work Environment
The Secret Playbook for Revenue Acceleration
Battle-Tested B2B Leaders Lean Into Their New Reality
Evolving the Employee Experience for 2022
Ending the Workplace Mental Health Crisis — How to Improve Employee Mental Health Long-Term
How to Get Retention Right From the Start
Why Remote Work Creates Opportunity for a More Diverse Workforce
Leverage the Benefits of Smart Corporate Cards in 2022
How B2B Marketers are Reaching and Influencing the Millennial Buyer
The Evolution of Data-Driven Marketing
Getting Your Customers To Generate More Customers
How Connected TV Revitalizes B2B Marketing Playbooks
How to Bring Financial Equity to the Workplace
Key Metrics to Track Efficiency in Your Finance Operations
Long-Term Planning for Exit Strategies
Making the Most of your FinOps Stack
The Cutting Edge in Finance Automation
Ransomware Risk in 2022: See Into the Wild
Container Orchestration is Here, What Does it Mean for Security?
How the Work-From-Home Shift Impacts SaaS Security
Mind the SaaS Security Gap: Moving from Visibility to Observability
Developing a Plan to Mitigate the Risk of Human Error
Driving Situational Awareness in Your Digital Supply Chain
Networking
Pitch Competition: Presented by SaaSOptics
6 Tips to Scale from Founder-Led Sales to Fully Operational Sales Machine
“I Wish I’d Known This Earlier”: Alternative Sources of Fundraising
Startup to Scale-Up: Finding Your Roadmap
How to Attract Investment & Approach a Fundraise
Automating and Optimizing Finance Operations at Scale
SolarWinds Deep Dive: What Happened, and How to Prevent it at Your Organization
The Next Generation of Cyber Security: Autonomous AI
Supply Chain Risk Management
The Camel’s Nose: How to Introduce “Enterprise-Grade” Security at a Startup
The Cyber Imperative: Secure & Resilient Platforms
CISO: The Future of the Role – What’s Necessary to be Successful in the Long Term

2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying

Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike. G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise segments.

Privacy Notice

This privacy notice discloses the privacy practices for (www.ascentconf.com). This privacy notice applies solely to information collected by this website. It will notify you of the following:

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 202-256-9707 or [email protected].