Session Type: Solo Keynote
Combating Inflation: 5 Cost-Savings Strategies
Controlling costs has always been top of mind for company leaders, but it has become a larger focus in 2022.
Still, it’s important to maintain perspective. Inflation is just one factor when it comes to managing finances and it shouldn’t hinder the larger goal of growing your business.
What steps can you take to maximize the efficiency of business spend?
Join TripActions for a discussion on October 19. You’ll learn:
– How to incentive employees to spend less
– Ways to cut wasteful spend and be more efficient with every dollar
– How to leverage automation and modern technologies to boost productivity and drive growth”
Speakers
The New World of Events
Coming out of the pandemic, the power of events as brand builders and lead generation drivers has never been greater. This session will go deep on the new world of events, why events are more important than ever, how digitization has taken events from qualitative to quantitative, and the emerging trends that you can harness to make your events program even more strategic than it is today.
Speakers
Turning High-Intent Website Visitors into Revenue
Your website is the most critical touchpoint of your buyer’s journey. But for most companies, only 2% of visitors end up filling out a form. To get the most out of every demand generation effort, teams need to get access to the 98% of visitors who remain anonymous. Learn about how companies are activating their website visitors to produce opportunities and revenue.
Speakers
Sponsored by

Creating Favorite Content: Stealable Ideas For Better Video Marketing
For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking out the competition.
Join Marcy Dobozy, VP of Marketing at Vidyard to learn how to create a video-first content experience that will keep your audience engaged at every stage of the buyers’ journey.
At the end of this session you will be able to:
– Identify what types of videos your buyers want to see at each stage of their journey
– Embrace bolder video content to keep your audience engaged and entertained
– Understand the basics of video analytics to make informed decisions
Speakers
Other Videos From This Event
How CMOs at Growing B2B Companies Are Leveraging Data to Scale: And how you can and should be as well
Total Experience: The Hidden Connection Between Company Culture and World-Class Customer Experiences
Positioning for Success: How Effective Positioning Drives Differentiation and Simplifies Marketing Execution
The Five Must-Have Tactics to Build Qualified Opportunity Pipeline, from Revenue Leadership Veterans
Strategies for Adding Value: How Ramp’s Early Adoption of Stablecoins Increased their Corporate Treasury Returns
Welcome to the Pipeline Cloud: 5 key pillars that are guaranteed to generate more pipeline for modern revenue teams
5 Insights on How to Scale Your FinOps Tech Stack: Learnings from The SaaS CFO and 240+ Conversations with your Peers
Key Integrations to Accelerate Growth
High-growth SaaS companies have one thing in common: They all automate critical business processes early on to free up resources and run faster and scale. There are three key business processes that every company should look to automate. Mark Simon, Celigo’s VP of Strategy, shares best practices and insights from over a decade working with customers and their business processes. Topics include:
- Lead-to-Cash
- Customer 360
- Employee Onboarding
- Developing an integration strategy and roadmap
- Integration options
Speakers
Other Videos From This Event
How CMOs at Growing B2B Companies Are Leveraging Data to Scale: And how you can and should be as well
Total Experience: The Hidden Connection Between Company Culture and World-Class Customer Experiences
Positioning for Success: How Effective Positioning Drives Differentiation and Simplifies Marketing Execution
The Five Must-Have Tactics to Build Qualified Opportunity Pipeline, from Revenue Leadership Veterans
Strategies for Adding Value: How Ramp’s Early Adoption of Stablecoins Increased their Corporate Treasury Returns
Welcome to the Pipeline Cloud: 5 key pillars that are guaranteed to generate more pipeline for modern revenue teams
5 Insights on How to Scale Your FinOps Tech Stack: Learnings from The SaaS CFO and 240+ Conversations with your Peers
2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying
Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike. G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise segments.
Speakers
Other Videos From This Event
How CMOs at Growing B2B Companies Are Leveraging Data to Scale: And how you can and should be as well
Total Experience: The Hidden Connection Between Company Culture and World-Class Customer Experiences
Positioning for Success: How Effective Positioning Drives Differentiation and Simplifies Marketing Execution
The Five Must-Have Tactics to Build Qualified Opportunity Pipeline, from Revenue Leadership Veterans
Strategies for Adding Value: How Ramp’s Early Adoption of Stablecoins Increased their Corporate Treasury Returns
Welcome to the Pipeline Cloud: 5 key pillars that are guaranteed to generate more pipeline for modern revenue teams
5 Insights on How to Scale Your FinOps Tech Stack: Learnings from The SaaS CFO and 240+ Conversations with your Peers