Creating Favorite Content: Stealable Ideas For Better Video Marketing

Oct 7th, 2021 @3:25 pm
Video isn't going anywhere anytime soon. This session will cover the specific strategies and out-of-the-box use cases for video to engage your ICP

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Speakers

Marcy Dobozy

VP of Marketing Vidyard
Marcy Dobozy VP of Marketing, Vidyard Marcy Dobozy is the VP of Marketing at Vidyard, a leading provider of video technology for marketing and sales teams. Starting out in Product Management and moving through Corp Comms, Product Marketing and Demand Generation, Marcy’s marketing career in tech has spanned nearly 20 years. She is most motivated when contributing to outsized company targets and growth, and happiest when building, with her team, towards something even better.

Creating Favorite Content: Stealable Ideas For Better Video Marketing

For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking out the competition.

Join Marcy Dobozy, VP of Marketing at Vidyard to learn how to create a video-first content experience that will keep your audience engaged at every stage of the buyers’ journey.

At the end of this session you will be able to:

– Identify what types of videos your buyers want to see at each stage of their journey
– Embrace bolder video content to keep your audience engaged and entertained
– Understand the basics of video analytics to make informed decisions

Key Integrations to Accelerate Growth

Oct 6th, 2021 @5:05 pm
High-growth SaaS companies have one thing in common: They all automate critical business processes early on to free up resources and run faster and scale. There are three key business processes that every company should look to automate. Mark Simon, Celigo's VP of Strategy, shares best practices and insights from over a decade working with customers and their business processes.

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Speakers

Mark Simon

VP of Strategy Celigo
Mark comes to Celigo having spent the last 21 years in technology. He started his career as a software developer in 1997, building e-commerce applications and custom integrations for several years. He then co-founded and led technology and operations as CTO for Evo, a successful e-commerce company that grew from $0 to $13M in revenue in three years… While at Evo, Mark got his first exposure to the NetSuite ecosystem 15 years ago when he selected and oversaw the implementation and integration of NetSuite for internal use. He then moved on to start a career in consulting with Explore Consulting, an award-winning Solution Provider and VAR in the NetSuite ecosystem. Mark spent the last 13 years at Explore, where he specialized in NetSuite and custom software development, including the last eight years leading the professional services practice as the EVP of Services & Technology before their acquisition by RSM. Mark has worked with clients across several industries including multiple software clients and publicly traded companies pre and post IPO. His efforts for software clients included designing and developing automated processes for sales order processing, subscription management, and provisioning among others.

Key Integrations to Accelerate Growth

High-growth SaaS companies have one thing in common: They all automate critical business processes early on to free up resources and run faster and scale. There are three key business processes that every company should look to automate. Mark Simon, Celigo’s VP of Strategy, shares best practices and insights from over a decade working with customers and their business processes. Topics include:

  • Lead-to-Cash
  • Customer 360
  • Employee Onboarding
  • Developing an integration strategy and roadmap
  • Integration options

2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying

Oct 6th, 2021 @3:25 pm


Full Description

Speakers

Amanda Malko

CMO G2
Amanda Malko is the CMO of G2, the world’s largest and most trusted software marketplace. Amanda is an award-winning go-to-market leader with deep experience accelerating the growth and reputations of category-disruptor brands and the entrepreneurial cultures behind them. Her career spans both marketing and operational leadership roles at digital software and services companies, including Mailchimp where she most recently led the company’s partner program and marketplace business. Her expertise includes customer experience, brand building, and community-led growth.

2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying

Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike. G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise segments.

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