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Marketing

The LinkedIn Marketer’s Guide to Connected TV

Jul 7th, 2022 @2:00 pm
As an expert social marketer, launching an ad campaign is a breeze, even when testing out the newest platform.

Full Description

Speakers

Eric Hatzenbuhler

Senior Digital Marketing Manager MNTN
Eric manages the strategy and execution of MNTN's full funnel paid media program. Prior to joining MNTN, Eric worked for multiple advertising agencies overseeing paid media efforts for clients ranging from SMB to Fortune 500 organizations and spanning numerous industries from B2B to CPG.

The LinkedIn Marketer’s Guide to Connected TV

As an expert social marketer, launching an ad campaign is a breeze, even when testing out the newest platform. The key elements from audience targeting to campaign structure remain the same, giving each new ad platform a short learning curve. But what about a completely new channel like Connected TV? Believe it or not, you already have the skills you need to launch on CTV—it’s built on the same digital roots as the social channels you already use. And that’s good news, since CTV is an essential way for B2B businesses to differentiate themselves from the pack.

Join Eric Hatzenbuhler, MNTN’s Sr. Digital Marketing Manager, as he shares the best practices to carry over from LinkedIn and other social channels that will help you expand into this exciting new ad channel.. He’ll walk through the simple set-up of a CTV campaign, sharing the tips and tricks he himself uses when building and managing campaigns for MNTN.

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Finance

Usage-Based Pricing: What Sales Needs from Finance to Scale Revenue

May 25th, 2022 @2:00 pm
Attend this educational webinar to learn more about what the sales organizations need from finance to be successful.

Full Description

Speakers

Pradheep Sampath

Head of Product Ordway
Pradheep has responsibility for Ordway’s product strategy, innovation, product roadmap, user experience, training and documentation. Pradheep brings 20 years of experience in product management leadership roles at various cloud providers including several that have achieved rapid growth and market leadership positions. Prior to Ordway, Pradheep was the Chief Product Officer for ID.me during a period of hyper growth in which the company’s recurring revenue grew exponentially and enterprise value soared to over $1.5 Billion. He was the Head of E-Commerce Products for Spree Commerce prior to its acquisition by First Data. Earlier in his career Pradheep held numerous product management leadership roles at larger organizations such as Sage, Liquidity Services, GE GXS, and supply chain software leader i2.

Steve Keifer

Head of Marketing/Growth Ordway
As the VP of Marketing at Ordway, Steve’s role is to accelerate growth and expand market share by building brand awareness and growing sales pipeline. He also leads Ordway’s research practice, responsible for publishing white papers, webinars, and educational resources on topics such as billing, revenue operations, and growth metrics. Prior to Ordway, Steve led the marketing organizations at four different SaaS and cloud providers - including several which have achieved hyper-growth and significant valuations. He has spent much of his career marketing Fintech solutions in areas such as payments, e-invoicing, AP automation, cash management, supply chain finance, and identity verification.

Usage-Based Pricing: What Sales Needs from Finance to Scale Revenue

There’s a tremendous amount of buzz about usage-based pricing models in the market over the past 12 months.  As demonstrated by recent IPOs, a well executed usage model can result in faster top line growth, lower customer acquisition cost, and higher net retention.  Success requires arming the sales team with the tools needed to win big deals by offering flexibility in areas such as pricing, contracting, and discounting. 

Finance will play a critical role as most of the complexity for operationalizing a usage-based pricing model falls onto the accounting team.  Billing, collections, revenue recognition, financial reporting, sales compensation, budgeting and forecasting all gain an added layer of complexity with the usage model.   

Attend this educational webinar to learn more about what the sales organizations need from finance to be successful.  The presenters have 20 years of experience in sales, marketing, and product management at tech companies that have grown significantly with usage-based pricing models.  Discussion topics will include:

 

  • Sales Contracts – How to structure long-term contracts with customers that bring more predictable, recurring revenue
  • Discounting Tactics – How to incentivize customers to grow consumption with discounting strategies and loyalty programs
  • Revenue Forecasting – How to gain visibility into usage-driven revenue in real time and forecast future consumption.
  • Billing Policies – How to think strategically about the details of billing policies to realize an additional 1-2% growth from accounts.

Sponsored by

Cybersecurity

Web App and API Security Done Right

The bottom line is: If you are not adequately protecting your web apps and APIs, you are not adequately protecting your data.

Full Description

Speakers

Mohit Bhasin

Senior Product Marketing Manager Palo Alto Networks
Mohit is the Product Marketer for the Prisma Cloud team focusing on Web Application and API Security. He has a passion for understanding and solving customer problems. He has a Bachelor of Science in Computer Engineering and a Masters in Business Administration.

Geoff Sindel

Principal Web Application and API Security Architect Palo Alto Networks
Geoff Sindel is a Principal Web Application and API Security Architect with more than two decades of experience designing and implementing secure software on the web. An agilist and polyglot, I have helped organizations, from small startups to multinational enterprises, create cloud-native web applications and APIs. I am passionate about DevSecOps and eager to understand how we can help you simplify and strengthen your web application and API security.

Web App and API Security Done Right

  •  Today, web apps and APIs are the most common medium for sharing and modifying data. As Web apps and APIs evolve, so does the attack surface.
  • The bottom line is: If you are not adequately protecting your web apps and APIs, you are not adequately protecting your data.
  • Join this session to learn how Prisma Cloud can help secure your critical web applications and APIs on ANY cloud native architecture and the data behind them.

Sponsored by

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