Webinar Archives - Ascent Conference
Revenue Leadership

How To Nurture Enterprise Accounts With A Multi-Channel Strategy

Dec 15th, 2022 @12:00 pm

Nurturing enterprise accounts requires continuous education through multiple channels before they might see a need for your solution. SaaSMQL’s Founder and CEO discusses the most effective ways to use different programs in a cohesive way to nurture your top target accounts.

Main Takeaways:

  • Why you need a multi-channel strategy for enterprise prospects
  • How to properly segment target accounts
  • The importance of aligning sales and marketing from the beginning
  • Real-life examples of effective nurturing campaigns


Franco Caporale
Founder & CEO

Modernizing Expense Management: How to Save Time and Money

TripActions gathered responses from more than 2,000 finance and accounting leaders and uncovered this year’s challenges and priorities for those handling the world of expense management.

The survey identified the following three challenges: controlling budgets and ongoing expenses, reducing process inefficiencies and time to close the books, and improving the visibility of spend across the company.

You’ll learn:

– How finance teams can adopt modern technology for better budgeting, increased compliance, and improved visibility

– Ways to cut wasteful spend and maximize with every dollar

– Why tracking spend in real time so crucial for CFOs and finance leaders today


Galen Grady
Director of Financial Operations and Support
Doug Pullman
Vice President of Demand Generation

Sponsored by

Cloud Threat Report: IAM the first line of defense

The ongoing transition to cloud platforms has meant that more sensitive data is stored in the cloud, making it more tempting for adversaries to exploit. When it comes to securing the cloud, identity is the first line of defense. Proper identity and access management (IAM) policies are the foundation of comprehensive cloud security principles. To understand how IAM policies affect organizations’ cloud security posture, Unit 42 researchers analyzed 680,000+ identities across 18,000 cloud accounts from 200 different organizations.

The results of our research were shocking – nearly all organizations we analyzed lack the proper IAM management policy controls to remain secure. Misconfigured IAM policies open the door for cloud threat actors. We define a cloud threat actor as “an individual or group posing a threat to organizations through directed and sustained access to cloud platform resources, services or embedded metadata.” Cloud threat actors merit a separate definition as they employ a fundamentally different set of tactics, techniques and procedures (TTPs) that are unique to the cloud – such as taking advantage of the ability to perform both lateral movement and privilege escalation operations simultaneously.

Join us to find out about the latest research in overprivileged IAM identities in real-world cloud environments and how cloud threat actors are zeroing in on these excessive permissions to expand their control of cloud environments. Detection and mitigation of these risks are possible, we let you know how!


Bob West
Palo Alto Networks

Sponsored by

Memo to the CFO: A New Approach to Cost Savings

Inflation is top of mind for many right now and it’s a world many CFOs have not yet operated in. In this environment, businesses need to drive operational efficiencies, lower costs, and boost revenues.

How do finance leaders create an inflation action plan to manage costs and maintain the value of their business?

Join TripActions and Panzura CSO Judy Kopa for a discussion on driving cost savings and boosting employee productivity. You’ll learn:

• How to think about profitability vs. growth in today’s economy

• Ways to cut wasteful spend and be more efficient with every dollar

• How to use data to drive savings and plan for the future ahead


Thomas Long
Senior Product Marketing Manager
Judy Kopa
CFO/CSO/Board Advisor

Sponsored by

Human Capital

Survival of the Leanest: How HR, Legal, Ops, and Finance Leaders Are Adapting for Growth in 2023

Nov 2nd, 2022 @11:00 am

The last few years have rocked the business world. From the pandemic changing the way people work, to the ongoing economic aftershock, the way that companies operate has had to adapt quickly without clear guidance.

HR, Legal, Operations, and Finance teams have faced some of the most drastic changes–yet, despite unforeseen obstacles and cutbacks, some companies have continued to thrive by adapting their workforce management strategy to these seismic changes.

In an upcoming panel discussion, Rippling leaders will provide multiple perspectives regarding:

– How external factors are expanding the role of HR, Operations, Finance, and Legal
– How leaders can adapt their workforce management strategy with minimal time and effort
– How people-centric teams are planning to ‘do more with less’


Sowmya Ranganathan
Sunil Raman
SVP of Operations
Vanessa Wu
General Counsel
Christine Maxwell
VP of People
Adam Swiecicki
Chief Financial Officer
Revenue Leadership

5 ways CPQ helps enterprises capitalize on B2B commerce changes

B2B commerce has evolved rapidly over the past few years, from shifting customer expectations to growing business goals. This has led to big challenges, but it also creates unique opportunities. Continued success amid these changing conditions requires smart strategy adjustments — which is why CPQ matters for enterprise businesses today. This webinar will cover:

  • How to facilitate omnichannel selling through digital commerce
  • The importance of streamlined configurability to enable solution selling
  • An approach to integrating the quote-to-cash process and why this is crucial
  • How to create data consistency and reliability between multiple systems
  • Tactics to connect the customer experience while reducing risk and costs


Rod Martinez
Senior Manager, Product Marketing - CPQ
Matthew van der Heijden
Principal Sales Engineer

Phishing and Account Compromise – Fighting the Social Engineering Threat to Your Organization

Phishing attacks have increased more than 400% in the past 12 months, resulting in organizations experiencing 12.2 incidents each month. However, did you know that a staggering 95% of cybersecurity breaches are successful due to human error?

While Microsoft data centers are protected by state-of-the-art security infrastructure, even such a robust IT infrastructure can’t protect your Microsoft 365 data from human error.

This workshop will cover:

• Understanding how common social engineering tactics have evolved in the era of remote and hybrid work

• Best practices for securing your data and building a successful BCDR (Business Continuity and Disaster Recovery) Plan across hybrid workloads

• Real world war stories from the field protecting servers, Microsoft 365, Salesforce and more to help prepare you for the next attack


Shyam Oza
Director of Product Management

Tips and Tools from Road Warriors for Smooth Business Travel

Jun 28th, 2022 @2:00 pm

Business travel is rarely one-size-fits-all. From flight and hotel preferences to volatile prices to accommodating teams across time zones, work trips have the potential to be even more stressful than they were two years ago.

Join TripActions Director of Demand Generation, Sruthi Kumar, as she chats through the key changes in the experiences and expectations of Road Warriors. You’ll hear from Aaron Leeder, VP of Partnerships & Alliances, Pavilion, Sara Lieber, Event Marketing Manager, Drift, and Nate Yeh, Senior Commercial Account Executive, TripActions, as they discuss:

How business travel has drastically evolved in the past two years
How technology can deliver a seamless and less stressful business trip
Why automation is a key element of expense management


Sruthi Kumar
Director of Demand Generation
Aaron Leeder
VP of Partnerships & Alliances
Sara Lieber
Event Marketing Manager
Nate Yeh
Senior Commercial Account Executive

The LinkedIn Marketer’s Guide to Connected TV

Jul 7th, 2022 @2:00 pm

As an expert social marketer, launching an ad campaign is a breeze, even when testing out the newest platform. The key elements from audience targeting to campaign structure remain the same, giving each new ad platform a short learning curve. But what about a completely new channel like Connected TV? Believe it or not, you already have the skills you need to launch on CTV—it’s built on the same digital roots as the social channels you already use. And that’s good news, since CTV is an essential way for B2B businesses to differentiate themselves from the pack.

Join Eric Hatzenbuhler, MNTN’s Sr. Digital Marketing Manager, as he shares the best practices to carry over from LinkedIn and other social channels that will help you expand into this exciting new ad channel.. He’ll walk through the simple set-up of a CTV campaign, sharing the tips and tricks he himself uses when building and managing campaigns for MNTN.


Eric Hatzenbuhler
Senior Digital Marketing Manager

Usage-Based Pricing: What Sales Needs from Finance to Scale Revenue

May 25th, 2022 @2:00 pm

There’s a tremendous amount of buzz about usage-based pricing models in the market over the past 12 months.  As demonstrated by recent IPOs, a well executed usage model can result in faster top line growth, lower customer acquisition cost, and higher net retention.  Success requires arming the sales team with the tools needed to win big deals by offering flexibility in areas such as pricing, contracting, and discounting. 

Finance will play a critical role as most of the complexity for operationalizing a usage-based pricing model falls onto the accounting team.  Billing, collections, revenue recognition, financial reporting, sales compensation, budgeting and forecasting all gain an added layer of complexity with the usage model.   

Attend this educational webinar to learn more about what the sales organizations need from finance to be successful.  The presenters have 20 years of experience in sales, marketing, and product management at tech companies that have grown significantly with usage-based pricing models.  Discussion topics will include:


  • Sales Contracts – How to structure long-term contracts with customers that bring more predictable, recurring revenue
  • Discounting Tactics – How to incentivize customers to grow consumption with discounting strategies and loyalty programs
  • Revenue Forecasting – How to gain visibility into usage-driven revenue in real time and forecast future consumption.
  • Billing Policies – How to think strategically about the details of billing policies to realize an additional 1-2% growth from accounts.


Pradheep Sampath
Head of Product
Steve Keifer
Head of Marketing/Growth

Sponsored by

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