The Future Is Now: The RevTech Revolution Has Begun - Ascent Conference

The Future Is Now: The RevTech Revolution Has Begun

As a CMO or Director of Marketing, you’ve probably encountered some of the groundbreaking new products that your company’s sales teams have begun using to track and close deals. Meanwhile you’re still using that same old spreadsheet to forecast how much pipeline you need to fuel the sales engine. Fortunately for you, the RevTech Revolution has arrived.

The explosion  of AI and automated forecasting tools have empowered CRO’s to generate significant amounts of new data and insights into the sales process. However, with the increasing number of technologies available to aid the transformation of revenue forecasts and models, the unfortunate byproduct of this newly generated data is a mess of cells and spreadsheets. 

This is precisely where the RevTech revolution comes into play. These newly developed technologies have driven marketing and revenue operations to the next level, enhancing both the customer journey and your team cohesiveness. 

What is the RevTech Revolution? 

As Stephen Diorio at Forbes puts it, “At its simplest, Revenue Operations is a system for growth.” However, with so many great systems available, the gaps between the strategic and operational uses of RevOps software has never been greater. The RevOp revolution promised to change this, offering to strengthen the foundation of your revenue team and its systems, bringing your tech stack into complete alignment.

And with 83% of CEOs expecting their CMO to drive revenue, the timing could not be better, as Latnae Conant, CMO of 6sense shared in our Spotlight on Revenue Leadership.

The RevTech revolution started with the sudden shift in how B2B customers make a purchasing decision. RevOp teams realized there was a disconnect between the market cultivation at the top of the sales funnel and the tech being used by sales teams to track deals, execute contracts, and push renewals. 

As Conant explains the RevTech Revolution, “It means rethinking our foundation to be a lot more integrated, that gets rid of these silos our teams put themselves in. Let’s not go and build this amazing marketing stack and then go and build this amazing sales tech stack, and never the two will meet. That’s part of the problem.”

This revolution places the customer journey at the center of everything your team does. Creating a “north star” for your team as they reimagine how to integrate sales and marketing systems into a unified framework that supports a frictionless buying experience for your customers 

Revtech is essentially about stitching these advanced tech systems together and orchestrating these experiences. 

Orchestration of RevTech

You won’t see incremental results when you tap into the RevTech revenue. Instead, you’ll get results in the form of a predictable pipeline and optimization that’ll boost your sales velocity formula.

“The power of Alyce is in the customer experience we can deliver. There is instant gratification without delay and without losing the recipient’s trust.”

Cameron Mueller, ABM Manager at 6sense

Technologies like Alyce’s smart gifting program have helped companies like 6sense create an innovative process for cultivating your sales funnel, improving clarity and increasing your understanding of where and how to direct your marketing efforts. Tools like Alyce a “force multiplier,” empowering one or two individuals to accomplish tasks that would have previously required a large team. As Cameron Mueller, an ABM Manager at 6sense states, “The power of Alyce is in the customer experience we can deliver. There is instant gratification without delay and without losing the recipient’s trust.”

Want to learn more about how to create a frictionless RevOps process for your organization? Save your seat at the table by registering now for our upcoming Spotlight on Revenue Leadership on March 16th.

Photo by Campaign Creators on Unsplash

Privacy Notice

This privacy notice discloses the privacy practices for ( This privacy notice applies solely to information collected by this website. It will notify you of the following:

  • What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  • What choices are available to you regarding the use of your data.
  • The security procedures in place to protect the misuse of your information.
  • How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 202-256-9707 or [email protected].