Marketing Archives - Ascent Conference Marketing Archives - Ascent Conference

4 B2B Marketing Strategies to Fuel Your Growth

In business, marketing is essential, but a lot of the strategies and tools developed for B2C companies aren’t going to translate well. If your marketing strategy is ineffective, your business cannot scale, regardless of the quality of your products and services. And, despite extensive marketing efforts, what B2B leaders fail to recognize, at times, is […]

7 Steps to Determine Product-market Fit

Did you know that a substantial number of startups fail due to a lack of market need? Other research shows that almost 80% of new products fail for the same reason. These statistics reveal a pressing issue in the business world – developing products no one wants. Much of this stems from failing to understand product-market […]

Growth Hacking Courses & Certifications for Entrepreneurs

Growth hacking has become a game-changer for entrepreneurs, especially as the digital landscape continues to evolve. Keeping a competitive advantage while dealing with issues such as limited resources and constraining budgets can be difficult as businesses think about growth. With that said, growth hacking courses and other training allow companies to make better decisions that […]

Your Guide to Understanding & Defining Your Target Audience

Implementing an effective marketing strategy is the key to creating and maintaining long-lasting relationships with their audience. This leads to an increase in sales which allows companies to stay at the forefront of their respective industries. The very first step to developing an effective marketing strategy is to define your business’s target audience. This is […]

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