Ascent will be opening the virtual doors to over 150 senior CMOs and VPs of Marketing for interactive panels, ten sessions and three industry keynotes from leading SaaS superstars. One key topic on the agenda for marketers in the wake of the pandemic is how to continue to drive success with lead generation and account-based […]
Category: Marketing
How consumer behavior is impacted by company values. A chat with Genefa Murphy, CMO at Five9
If you’re in marketing for a SaaS company, you are in an exciting industry – one that is both booming and overflowing with competition. Tried and true tactics age out, identifying new trends can be hard to pin down. The role of the CMO is challenging and requires a unique strategic eye. With the 2nd […]
Incorporating pursuit marketing to ABM: Insights from Nick Panayi, CMO at Amelia
Our second Spotlight event of the series centered on SaaS marketing is fast approaching, and before we introduce you to the company leaders and speakers who will grace the event, we will first give you an overview of another concept related to ABM, one of the key themes of the conference. Winning Deals through Pursuit […]
The pandemic has shifted ABM for good: A conversation with Aristomenis Capogeannis
It’s less than a month until our second Spotlight event of the series. Exploring all things SaaS marketing, we will welcome senior thought leaders and speakers from some of the country’s leading brands, including Zendesk, SurveyMonkey, Five9, NVIDIA and many more. With ABM set to be a key theme for our Marketing Spotlight event, we […]
4 B2B Marketing Strategies to Fuel Your Growth
In business, marketing is essential, but a lot of the strategies and tools developed for B2C companies aren’t going to translate well. If your marketing strategy is ineffective, your business cannot scale, regardless of the quality of your products and services. And, despite extensive marketing efforts, what B2B leaders fail to recognize, at times, is […]
7 Steps to Determine Product-market Fit
Did you know that a substantial number of startups fail due to a lack of market need? Other research shows that almost 80% of new products fail for the same reason. These statistics reveal a pressing issue in the business world – developing products no one wants. Much of this stems from failing to understand product-market […]
Growth Hacking Courses & Certifications for Entrepreneurs
Growth hacking has become a game-changer for entrepreneurs, especially as the digital landscape continues to evolve. Keeping a competitive advantage while dealing with issues such as limited resources and constraining budgets can be difficult as businesses think about growth. With that said, growth hacking courses and other training allow companies to make better decisions that […]
Your Guide to Understanding & Defining Your Target Audience
Implementing an effective marketing strategy is the key to creating and maintaining long-lasting relationships with their audience. This leads to an increase in sales which allows companies to stay at the forefront of their respective industries. The very first step to developing an effective marketing strategy is to define your business’s target audience. This is […]