Sales Archives - Ascent Conference Sales Archives - Ascent Conference

9 Sales Performance Metrics That Matter

Sales performance is at the core of most organizations’ growth strategy. However, when it comes to evaluating sales performance, if you cannot measure it, you cannot improve it. It is essential to know what to measure, how to measure it, and how to analyze the results. Today’s analytics tech has made it easier to collect […]

What is B2B Sales Going to Look Like in the Future?

Few things can disrupt B2B sales activity as much as uncertainty. As the COVID-19 pandemic continues to linger, companies essentially have two options: continue to operate according to their existing sales strategy or take measures to restructure their B2B sales approach. What is B2B sales going to look like in the future? Below is a […]

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