Startups Archives - Ascent Conference Startups Archives - Ascent Conference

Insight into Investing in Startups

Becoming an investor can open doors to limitless opportunities, and there are many options to choose from in this case. Today, wise investors seek new opportunities, and they may not necessarily be on the stock market. That is what makes investing in startups a viable option for such individuals. Note that every startup begins as […]

Hiring Strategy for Startups

Funding is just one of the milestones that startups encounter when starting. The next biggest challenge when it comes to growing a startup is hiring. A startup without the right individuals, in the right roles, and at the right time, will fail in one way or another. That also implies that as your startup begins […]

Worried About Customer Churn? Here Are Some Tips

Avoidable customer churn is said to cost U.S. businesses a staggering $136 billion annually. The revenue leakage can significantly drag down growth, tarnish your brand in the customers’ purview leading to customer attrition. Customer attrition comes in various forms, including canceled subscriptions, not renewing a subscription, closure of account, and switching to a competitor. The […]

10 SaaS Tools Your Company Should be Using

Today, nearly 85 percent of small businesses are already using SaaS, while 73 percent of organizations expect to shift to the cloud by 2021. More and more companies are taking advantage of modern technologies to streamline their processes, retain customers, obtain better insights, and grow revenue. However, considering the numerous SaaS tools available on the […]

Why You Can’t Ignore Customer Success

Companies use a staggering array of metrics to define success: leads generated, customer conversion rate, cost per acquisition (CPA), net profit/loss… the list could go on and on. In the context of customer service, managers and analysts may look at CSAT scores, NPS, retention, and churn rate, just to name a few data sets. While […]

8 SaaS Startup Companies to Watch

According to a Gartner report, revenues for the public cloud industry are projected to reach $278 billion by 2021. Much of this increase in revenue is owed to the growth of the Software as a Service (SaaS) industry, and SaaS startup companies make up an increasingly important part of the space. In recent years, the […]

Benefits of the SaaS Business Model

It’s no longer a secret. Software-as-a-service (SaaS) is the business model of the future. Research shows that 80% of companies use at least one SaaS application. The SaaS business model has numerous benefits for businesses, ranging from helping with customer attraction and retention, and enhancing IT service delivery. The SaaS sector has grown substantially over […]

Top 8 SaaS Companies to Watch

When it comes to computing advancements and propelling the growth of organizations, software-as-a-service (Saas) has proven to be an invaluable asset. As companies scramble to adopt new SaaS products, the industry has been growing leaps and bounds, with innovative SaaS companies leading the charge. Though the SaaS industry has been around for four decades, most […]

B2B Sales in the COVID-19 Era

COVID-19 has proven to be an economic pandemic as much as it’s a health epidemic. Due to its highly transmissible nature, social distancing, lockdowns, and curfews have become the new normal. With people forced to stay at home to curb its spread, industries have been affected, and many businesses forced to close down or operate […]

4 Business Growth Strategies That Work

Business growth isn’t just a “nice-to-have”, it’s essential for companies at all levels to see continued growth over a period of time. Without growth, your business will eventually become stagnant, lose revenue, and potentially lead to business failure. While most businesses understand that growth is vital for overall success and sustainability, many businesses are unsure […]

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