Uncategorized Archives - Ascent Conference Uncategorized Archives - Ascent Conference

B2C Marketing Strategies Tech Companies Should Know About

B2C or business-to-consumer marketing is all about reaching individuals. As opposed to B2B marketing in which decisions are made by groups of entrepreneurs or industry experts, B2C marketing deals with influencing the decision-making of the end consumers. For this reason, B2C marketing often relies on emotionally driven or personal problem-solving strategies. Although retail is the sector that […]

What Can We Learn From the SolarWinds Hack?

The year 2020 ended on yet another element of unwanted drama. On December 8, 2020, reports began to emerge regarding what has become known as the SolarWinds hack. As is true in most cyberattacks, the hack didn’t begin in December. It was part of a series of attacks that went on for the two previous […]

Community-focused business models with Yonatan Ben Shimon of YBS Capital

The cryptocurrency and blockchain sector has proven to be ripe development ground for innovative new ways of doing things. In particular, the idea of tokenizing real-world assets is still nascent, but gaining traction. Now, a radical new strategy called “exit to community” is emerging, that involves tokenizing shares in a company to turn stakeholders into […]

7 Startup Revenue Models for Hyper Growth

The current rate of startup failure stands at around 20%, with most companies barely making it to their fifth year in business. Success is not just about attracting a target audience, it is about identifying the best startup revenue models, an aspect that also plays a role in hyper-growth. The right model implemented correctly can […]

What is Growth Hacking & Do You Need a Machete?

If you’re an executive at a tech startup offering SaaS and want to grow your customer base rapidly with limited marketing dollars, then growth hacking could be right for you. A person who commits to this form of hacking is an aggressive individual who sees the startup’s potential to grow exponentially in a short time […]

10 Up-and-Coming New York VC Funds

There’s no place in the world like New York, especially for startups seeking venture capital. We like to think that’s what John Updike meant when he said that “The true New Yorker secretly believes that people living anywhere else have to be, in some sense, kidding.” And that’s the level of community and investment that […]

5 of the Brightest Marketing Automation Startups in 2018

Most marketers want to be a Gary Vaynerchuk or Seth Godin, but that’s the person you need as your brand evangelist (and not who you want spending your marketing dollars). There are so many boutique marketing agencies out there that are really trying hard to help businesses with their exposure through nothing but hype with […]

5 of the Hottest Drones/Robotics Startups in 2018

Almost everybody has experienced at least one neighbor down the street that cracks open a couple of cold crispy boys after work, flying his amateur drone over every single house around the neighborhood and late into the night. Besides television tropes on robotics, it’s this kind of nuisance or invasion of privacy that unfortunately comes […]

How To Get The Most Out of The Ascent Conference, Hint… Get on the App!

Beyond wanting to experience educational and inspiring content, we know that most people really go to conferences to network and connect. But that’s easier said than done. You can’t just be sliding into everybody’s DMs like some bro on Tindr. It doesn’t work and most of the time whatever half-court shot somebody tries to sink […]

5 Future Facing IoT Startups in 2018

Oh, the internet of things. Since the term was coined in 1999 by British technologist Kevin Ashton back when he was at MIT, it’s been like a whirlwind of one step forward, one step back. The mountain top experiences are all in how everything can be connected in a way that’s heavier than the Back […]

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