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B2C or business-to-consumer marketing is all about reaching individuals. As opposed to B2B marketing in which decisions are made by groups of entrepreneurs or industry experts, B2C marketing deals with influencing the decision-making of the end consumers. For this reason, B2C marketing often relies on emotionally driven or personal problem-solving strategies. Although retail is the sector that

The year 2020 ended on yet another element of unwanted drama. On December 8, 2020, reports began to emerge regarding what has become known as the SolarWinds hack. As is true in most cyberattacks, the hack didn’t begin in December. It was part of a series of attacks that went on for the two previous

The cryptocurrency and blockchain sector has proven to be ripe development ground for innovative new ways of doing things. In particular, the idea of tokenizing real-world assets is still nascent, but gaining traction. Now, a radical new strategy called “exit to community” is emerging, that involves tokenizing shares in a company to turn stakeholders into

There’s no place in the world like New York, especially for startups seeking venture capital. We like to think that’s what John Updike meant when he said that “The true New Yorker secretly believes that people living anywhere else have to be, in some sense, kidding.” And that’s the level of community and investment that

Most marketers want to be a Gary Vaynerchuk or Seth Godin, but that’s the person you need as your brand evangelist (and not who you want spending your marketing dollars). There are so many boutique marketing agencies out there that are really trying hard to help businesses with their exposure through nothing but hype with

Almost everybody has experienced at least one neighbor down the street that cracks open a couple of cold crispy boys after work, flying his amateur drone over every single house around the neighborhood and late into the night. Besides television tropes on robotics, it’s this kind of nuisance or invasion of privacy that unfortunately comes

Beyond wanting to experience educational and inspiring content, we know that most people really go to conferences to network and connect. But that’s easier said than done. You can’t just be sliding into everybody’s DMs like some bro on Tindr. It doesn’t work and most of the time whatever half-court shot somebody tries to sink