Agenda

*Eastern US Time Zone

11:00 am
How Connected TV Revitalizes B2B Marketing Playbooks
B2B marketers have relied on the same old strategies and marketing channels for some time now, but with the rise of Connected TV, that’s changed. With CTV, B2B marketers aren’t limited to the same old playbook used by their competition. Instead they can tap into the power of television advertising, while still leveraging all the audience targeting, optimization, and analytics of a digital ad channel. This is a huge opportunity for marketers looking to differentiate in the B2B space—and one they soon can’t afford to pass up. Join Hooman Javidan-Nejad, Director of Performance Marketing at MNTN, as he details everything you need to know about B2B on CTV. He has overseen B2B-focused CTV campaigns for MNTN’s own brand, making him a preeminent expert on B2B CTV—and now, he’ll share his insights with you.
12:00 pm
Getting Your Customers To Generate More Customers
78% of B2B referrals generate customer leads for the business. In other words, your customers are your biggest brand advocates – if they have a good experience to share. As we welcome the new year, now is the time to focus on creating a high-impact, revenue-focused customer strategy to turn your prospects into customers, and your customers into champions. On Wednesday, January 19, join us for Getting Your Customers To Generate More Customers for our best tips and tricks for alignment and revenue acceleration throughout the customer journey. You’ll learn: – How to analyze and address inefficiencies in your funnel strategy – Best practices for building a top-tier customer marketing machine – Ways to align your teams’ messaging to drive engagement and dialogue
1:00 pm
The Evolution of Data-Driven Marketing
Access to marketing data is no longer a competitive advantage. What separates market leaders is their ability to activate data intelligently across their stack — to identify new opportunities, create personalized experiences, and prioritize sales and marketing efforts around their most valuable customers.
2:00 pm
How B2B Marketers are Reaching and Influencing the Millennial Buyer
Millennials are now the most common decision-maker in the buying committee. They continue to disrupt the buying cycle since they want to control their journey and access authentic insights from trusted peers. In this session, we’ll discuss strategies for winning over millennials buyers now and in the future including: – Activating and harnessing the voice of your customers across marketing and sales – Being present in the independent venues where buyers are doing do research and where you can own your company narrative – Using different types of intent data to power a more effective ABM strategy

Speakers

Kevin Tate

Breezy Beaumont

Head of Growth

Hooman Javidan Nejad

Director, Performance Marketing

Kris Rudeegraap

Co-Founder & CEO

Justin Keller

VP of Revenue Marketing

Vinay Bhagat

Founder & CEO

Rowan Tonkin

Patrick Smith

Sponsors


Interested in learning about sponsorship options for our Marketing event (and more)? Check out the sponsorship page for details and schedule a time to discuss with our team.

Sponsorship Opportunities

Save Your Seat

For those who have never attended one of our conferences, here’s how registration works, and the timeline:

  • We want to create the highest quality marketing conversation possible. To do that, attendees are limited to marketing professionals (preferably) in the SaaS or tech space. If that’s you, please read on.
  • Once you submit the registration form, we do a quick check to ensure that you fit the audience profile.
  • You’ll get a confirmation email once approved, usually within 48 hours ( we have a lot of sift through but will respond to you either way).
  • After that we’ll follow up with your unique login to attend the actual virtual event.

Privacy Notice

This privacy notice discloses the privacy practices for (www.ascentconf.com). This privacy notice applies solely to information collected by this website. It will notify you of the following:

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 202-256-9707 or [email protected].