2022 Q1 Spotlight on Marketing - Ascent Conference

Agenda

*Eastern US Time Zone

11:00 am
How Connected TV Revitalizes B2B Marketing Playbooks
B2B marketers have relied on the same old strategies and marketing channels for some time now, but with the rise of Connected TV, that’s changed. With CTV, B2B marketers aren’t limited to the same old playbook used by their competition. Instead they can tap into the power of television advertising, while still leveraging all the audience targeting, optimization, and analytics of a digital ad channel. This is a huge opportunity for marketers looking to differentiate in the B2B space—and one they soon can’t afford to pass up. Join Hooman Javidan-Nejad, Director of Performance Marketing at MNTN, as he details everything you need to know about B2B on CTV. He has overseen B2B-focused CTV campaigns for MNTN’s own brand, making him a preeminent expert on B2B CTV—and now, he’ll share his insights with you.
Hooman Javidan Nejad
Director, Performance Marketing
MNTN
Watch On Demand
12:00 pm
Getting Your Customers To Generate More Customers
78% of B2B referrals generate customer leads for the business. In other words, your customers are your biggest brand advocates – if they have a good experience to share. As we welcome the new year, now is the time to focus on creating a high-impact, revenue-focused customer strategy to turn your prospects into customers, and your customers into champions. On Wednesday, January 19, join us for Getting Your Customers To Generate More Customers for our best tips and tricks for alignment and revenue acceleration throughout the customer journey. You’ll learn: – How to analyze and address inefficiencies in your funnel strategy – Best practices for building a top-tier customer marketing machine – Ways to align your teams’ messaging to drive engagement and dialogue
Justin Keller
VP of Revenue Marketing
Drift
Breezy Beaumont
Head of Growth
Correlated
Patrick Smith
CMO
Cvent
Watch On Demand
1:00 pm
The Evolution of Data-Driven Marketing
Access to marketing data is no longer a competitive advantage. What separates market leaders is their ability to activate data intelligently across their stack — to identify new opportunities, create personalized experiences, and prioritize sales and marketing efforts around their most valuable customers.
Kevin Tate
CMO
Clearbit
Kris Rudeegraap
Co-Founder & CEO
Sendoso
Watch On Demand
2:00 pm
How B2B Marketers are Reaching and Influencing the Millennial Buyer
Millennials are now the most common decision-maker in the buying committee. They continue to disrupt the buying cycle since they want to control their journey and access authentic insights from trusted peers. In this session, we’ll discuss strategies for winning over millennials buyers now and in the future including: – Activating and harnessing the voice of your customers across marketing and sales – Being present in the independent venues where buyers are doing do research and where you can own your company narrative – Using different types of intent data to power a more effective ABM strategy
Vinay Bhagat
Founder & CEO
TrustRadius
Rowan Tonkin
CMO
Planful
Watch On Demand

Speakers

Kevin Tate

CMO
Clearbit

Breezy Beaumont

Head of Growth
Correlated

Hooman Javidan Nejad

Director, Performance Marketing
MNTN

Kris Rudeegraap

Co-Founder & CEO
Sendoso

Justin Keller

VP of Revenue Marketing
Drift

Vinay Bhagat

Founder & CEO
TrustRadius

Rowan Tonkin

CMO
Planful

Patrick Smith

CMO
Cvent

Sponsors


Interested in learning about sponsorship options for our Marketing event (and more)? Check out the sponsorship page for details and schedule a time to discuss with our team.

Sponsorship Opportunities

Save Your Seat

For those who have never attended one of our conferences, here’s how registration works, and the timeline:

  • We want to create the highest quality marketing conversation possible. To do that, attendees are limited to marketing professionals (preferably) in the SaaS or tech space. If that’s you, please read on.
  • Once you submit the registration form, we do a quick check to ensure that you fit the audience profile.
  • You’ll get a confirmation email once approved, usually within 48 hours ( we have a lot of sift through but will respond to you either way).
  • After that we’ll follow up with your unique login to attend the actual virtual event.

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