How Connected TV Revitalizes B2B Marketing Playbooks
B2B marketers have relied on the same old strategies and marketing channels for some time now, but with the rise of Connected TV, that’s changed. With CTV, B2B marketers aren’t limited to the same old playbook used by their competition. Instead they can tap into the power of television advertising, while still leveraging all the audience targeting, optimization, and analytics of a digital ad channel. This is a huge opportunity for marketers looking to differentiate in the B2B space—and one they soon can’t afford to pass up. Join Hooman Javidan-Nejad, Director of Performance Marketing at MNTN, as he details everything you need to know about B2B on CTV. He has overseen B2B-focused CTV campaigns for MNTN’s own brand, making him a preeminent expert on B2B CTV—and now, he’ll share his insights with you.