ORIGINAL DATE: April 13th, 2022
Spotlight on Marketing: NYC
A live gathering of the nation’s top marketing leaders in SaaS. The event will be held at Fogo de Chao in Midtown Manhattan from 10:30am-2pm ET.
To register for the virtual event please register here.
This event has passed but you can still watch the replays listed in the agenda below
What to Expect at the Event
- 10:30am ET – Doors open to the public + networking
- 11:00am ET – Featured Keynote: Unlocking CTV for B2B: From Demand Gen to ABM
- 11:45am ET – VIP Lunch and Networking
- Fogo De Chão Platinum Level Menu:
- Market Table and Feijoada Bar with seasonal salads, exotic vegetables, imported cheeses, smoked salmon, cured meats, Fogo feijoada (traditional black bean stew with sausage), seasonal soup, and more
- Fire-roasted meats including Filet Mignon, Rib Eye, Picanha, Lamb Chops, Chicken, Sausage, and more
- Traditional Brazilian sides of warm pão de queijo (cheese bread), crispy polenta, mashed potatoes, and caramelized bananas
- Dessert, fountain beverages, coffee and tea
- SEAFOOD/VEGETARIAN SUBSTITUTION: Substitute Chilean Sea Bass, Pan-Roasted Salmon or Cauliflower Steak for the traditional meat service
- Fogo De Chão Platinum Level Menu:
- 2:00pm ET – Event Concludes
Featured Speaker
Ali Haeri
The Keynote Address
How We Drove ABM & Demand-Gen Success on Connected TV
TV advertising is finally an option for B2B brands. Connected TV has made television a viable—and unignorable—ad channel for marketers in this space. Its combination of precision targeting, measurability, and creative impact tee it up as a strong performance option. But with a new channel comes new challenges, so how can B2B marketing organizations prepare for success on CTV?
Join Ali Haeri, Vice President of Marketing at MNTN, as he provides insight into how your team can leverage familiar best practices to reach valuable prospects, generate demand, and shorten sales cycles with Connected TV advertising. And with an up-close analysis of MNTN’s own B2B CTV campaigns, you’ll come away with a game plan on how to fast-track success on this increasingly important ad channel.
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