ORIGINAL DATE: April 13th, 2022

Spotlight on Marketing

A hybrid (virtual AND in-person) gathering of the nation’s top marketing leaders in SaaS. The in-person portion of the event will be held in NYC from 11am-2pm ET. The virtual portion will begin on the Hopin platform at 11am ET, and run til 5pm ET. This page is for the virtual portion, if you wish to attend in-person, please register here.

This event has passed but you can still watch the replays listed in the agenda below

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Agenda

Here’s how the hybrid event will work.

The live and in-person portion of the event will be only the first session of the day (11am ET) recorded live in NYC. If you wish to attend in-person, please head over to that landing page here.

The virtual component will be exactly the same as any of our other virtual events, but the first talk will be streamed live to the Hopin platform, followed by all subsequent sessions being fully virtual. So you will get to watch everything live, including the in-person talk.

11:00 am
How We Drove ABM & Demand-Gen Success on Connected TV
IN-PERSON – TV advertising is finally an option for B2B brands. Connected TV has made television a viable—and unignorable—ad channel for marketers in this space. Read More
12:00 pm
Supercharging Your ABM Strategy with Video
VIRTUAL – We all know, there’s a lot more to ABM than sunshine and revenue rainbows. ABM presents a few serious technological and organizational hurdles—ones that video is uniquely positioned to solve. Read More
1:00 pm
Why Your Inbound Motion Needs to be Airtight in 2022
Digital marketing is getting more and more expensive because of so much competition. If your inbound motion isn’t optimized as much as possible, your CAC is going to grow too high to sustain. Read More
2:00 pm
Mixing Hybrid, In-Person, and Virtual Events into your Marketing Plan
VIRTUAL – At the beginning of 2020, virtual events completely took over the event marketing space (for obvious reasons) for two full years. As we are now exiting the global pandemic, in-person events are finally coming back, to all of our delight! Read More
3:00 pm
How a Modern Conversion Funnel Works, and its Related Data Challenges
Data challenges not only persist today, but to some degree are worse than they have ever been. Read More
4:00 pm
Accelerate Through the Revenue Stall: 4 Common Missteps to Avoid
Grow your business with the right sales and marketing strategies and tools for the job. Read More

Speakers

Ali Haeri

VP of Marketing

Sophie Strobel

ABM Marketing Program Manager

Alina Vandenberghe

Fred Rockwell

Founder & CEO

Autum Molay

Head of Global Demand Generation

Kerem Baran

VP of Product, On-Site

Nick Wentz

VP of Marketing

Brianna Haag

Director of Demand Generation

Armando Biondi

Co-Founder & CEO

Massimo Arrigoni

CEO

Darryl Praill

Greg Bond

VP of Sales

Sponsors

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