As we look at the world around us, it’s clear there has been a seismic shift in B2B buyer behavior. Buyers are more self-sufficient, they care deeply about their privacy, and they expect immediate answers. But despite changing behavior, the traditional pipeline generation process has remained untouched. We’re gating our content and even our sales teams, and it’s costing us all pipeline. Our buyers have adapted and so must we.

Welcome to the Pipeline Cloud, a revolutionary new set of technologies and processes that are guaranteed to generate more pipeline for modern revenue teams. Join Sarah McConnell, VP of Demand Generation as she breaks down the five pillars of the Pipeline Cloud into actionable steps that deliver results.

Kevin Tate (CRO at Clearbit) and Emily Kramer (Co-Founder at MKT1) will discuss how marketers across industries are adjusting to the current market trends. With growth at all costs no longer an option, at least for the time being, marketers are having to focus on driving efficient revenue growth with fewer resources.

A modern content experience should engage prospects across the full customer journey over a sustained period of time. This session will present how brands have challenged the status quo and have invested in truly global integrated campaigns fueled by content that demonstrated impact beyond short-term leads.

You will see:
– Why brands need to adapt their content strategy to the changing landscape of buyers needs
– How to get buy-in from senior executives to move from a lead gen to a demand gen approach fueled by content and conveyed through experiences
– How to evaluate the impact of your content holistically across all channels