Another day, another new marketing or sales platform. It’s not always about the shiny new tool but what is actually needed for the team today and ensuring ROI on platform spend. Learn from a panel of seasoned Ops Experts on when and how they decided to add new tools to their stacks (and when to say no).

Your website is the most critical touchpoint of your buyer’s journey. But for most companies, only 2% of visitors end up filling out a form. To get the most out of every demand generation effort, teams need to get access to the 98% of visitors who remain anonymous. Learn about how companies are activating their website visitors to produce opportunities and revenue.

As marketers, we’ve all experienced that moment when we are looking for a new way to engage our prospects – it feels like we have sent email after email, post after post, and it’s simply time for something new. Now’s the time to start a different conversation using offline channels – personalization that comes from sending gifts, direct mail, or hosting events that complement the moment.

Offline programs can often fit into your current marketing strategy, and go hand-in-hand with all things ABM. It can be used in everyday programs as a way to reward highly engaged prospects as they make their way down the funnel or re-engage top accounts and bring a deal across the finish line. And it’s a way to connect with your prospects and customers in a humanizing way – sending champagne or coffee to celebrate promotions and holidays or get-well gifts during a global pandemic.

What you will learn:
– How to engage your audience at every stage of the funnel
– Why identifying your best fit accounts ensure you make the most of your direct mail campaigns
– Using intent and other signals to determine which accounts to engage with direct mail and when

Coming out of the pandemic, the power of events as brand builders and lead generation drivers has never been greater. This session will go deep on the new world of events, why events are more important than ever, how digitization has taken events from qualitative to quantitative, and the emerging trends that you can harness to make your events program even more strategic than it is today.