1000

Invite-Only Executives

+40%

C-Level

+50%

VP-Level

$20m+

Annual Revenue

2021 Agenda

View Sessions On Demand

* Times are in Eastern US time zone

Day 1: Oct. 6th

9:00 am
Networking

Networking

10:00 am
What VCs Are Looking For, And How To Stand Out
How to get into the VCs state of mind. This session will share psychological drivers that predict many VCs mindsets and decision-making processes. It’s all about mastering the skill of communication and showcasing why a VC can’t miss out on investing in your product. Learn how to use VC psychology to your advantage! Read More

What VCs Are Looking For, And How To Stand Out

How to get into the VCs state of mind. This session will share psychological drivers that predict many VCs mindsets and decision-making processes. It’s all about mastering the skill of communication and showcasing why a VC can’t miss out on investing in your product. Learn how to use VC psychology to your advantage!

  • Knowing the difference between how VC firms work Vs how VCs think
  • Understanding VC math
  • A look inside the VC decision making process
10:50 am
Pricing Strategy – Taking a Value-Based Approach
Price is a signal — to customers, the market and your team. It needs to be right! This session will focus on how SaaS companies can benefit from value based pricing strategies. Read More

Pricing Strategy – Taking a Value-Based Approach

Price is a signal — to customers, the market and your team. It needs to be right! This session will focus on how SaaS companies can benefit from value based pricing strategies.

  • Know your SaaS business’s value metric – measuring the value your product offers customers
  • Optimize your pricing strategy as a growth lever and monetize products
  • There are riches in the niches – segment your market
  • Determine what’s valuable to your target market & buyer
  • Building flexibility into your SaaS tech stack
  • Turbo-charging your NDR – the importance of a revenue delivery strategy
11:40 am
Making Retention a Priority in Your Organization
Customer Retention is key to the health of your growing SaaS business. But what can you do to ensure it is a top priority in your organization? Hear from Dominic Constandi SVP CS at ZoomInfo and Debbie Lillitos Chief Customer Officer at Vena Solutions on how they approach the challenge. In this fireside chat they’ll discuss their customer success philosophies, what retention means to them and practical tips on how to drive business focus in this critical area. Read More

Making Retention a Priority in Your Organization

Customer Retention is key to the health of your growing SaaS business. But what can you do to ensure it is a top priority in your organization? Hear from Dominic Constandi SVP CS at ZoomInfo and Debbie Lillitos Chief Customer Officer at Vena Solutions on how they approach the challenge. In this fireside chat they’ll discuss their customer success philosophies, what retention means to them and practical tips on how to drive business focus in this critical area.

12:30 pm
Secret to Driving Customer Success With Human-Centric Design
Join Mukesh as he explores the intersection of human centric design and customer success in this thought provoking session. Read More

Secret to Driving Customer Success With Human-Centric Design

Today’s customer has options. Whether you sell to businesses or to consumers, you are likely competing with other companies and brands for the same wallet share. Exceptional product and service quality is no longer enough to differentiate you. Today’s customer not only wants a very high quality of service, she/he also expects exceptional human 2 human interaction. 

So during a time when automation and deflection are buzzwords that drive our industries and we are all measured on dollars created and dollars saved, how do we leverage human centricity to drive customer success and satisfaction? 

Join Mukesh as he explores the intersection of human centric design and customer success in this thought provoking session.

1:15 pm
Expo Hall

Expo Hall

1:45 pm
DEI – Going Beyond the Buzzword
The benefits of diversity & inclusion to SaaS companies can be seen internally with an increase in productivity. Diversity also correlates with better business results and increasing revenue. Read More

DEI – Going Beyond the Buzzword

The benefits of diversity & inclusion to SaaS companies can be seen internally with an increase in productivity. Diversity also correlates with better business results and increasing revenue.

  • Growing beyond the traditional business model
  • Simplifying your talent recruitment
  • Leveraging a diverse workforce in company and product development
2:35 pm
Want to Grow Your Business? Use Gratitude.

Want to Grow Your Business? Use Gratitude.

There is a secret weapon for growth stage companies looking to increase sales velocity and keep current customers happy – use gratitude to build stronger relationships! People choose to do business with people they like, and everybody likes someone who appreciates them. Simple, considerate gestures that demonstrate you value someone’s time have the power to completely change another person’s perspective. In this session, you’ll learn how to do this while also maintaining peace and harmony with compliance departments! Our two panelists bring their diverse experiences and expertise – from sales to customer success, to running and advising growth stage companies, to managing compliance for large global enterprises – to show you how to grow your business with gratitude.

3:25 pm
2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying

2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying

Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike. G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise segments.

4:15 pm
Unconventional Tactics to Generate New Revenue Streams in SaaS
New add-on offerings a SaaS company could consider adding to their core SaaS platform, how building block technologies can help you customize those offerings towards clients, how to put these add-on offerings in the market and how to monetize them. Read More

Unconventional Tactics to Generate New Revenue Streams in SaaS

New add-on offerings a SaaS company could consider adding to their core SaaS platform, how building block technologies can help you customize those offerings towards clients, how to put these add-on offerings in the market and how to monetize them.

5:05 pm
Key Integrations to Accelerate Growth
High-growth SaaS companies have one thing in common: They all automate critical business processes early on to free up resources and run faster and scale. There are three key business processes that every company should look to automate. Mark Simon, Celigo’s VP of Strategy, shares best practices and insights from over a decade working with customers and their business processes. Read More

Key Integrations to Accelerate Growth

High-growth SaaS companies have one thing in common: They all automate critical business processes early on to free up resources and run faster and scale. There are three key business processes that every company should look to automate. Mark Simon, Celigo’s VP of Strategy, shares best practices and insights from over a decade working with customers and their business processes. Topics include:

  • Lead-to-Cash
  • Customer 360
  • Employee Onboarding
  • Developing an integration strategy and roadmap
  • Integration options
5:30 pm
Networking

Networking

5:30 pm
Audience-Led Session: Hiring and Onboarding in a Hybrid World of Work
Join this virtual roundtable, led by attendees, to discuss strategies and processes. Read More

Audience-Led Session: Hiring and Onboarding in a Hybrid World of Work

Join this virtual roundtable, led by attendees, to discuss strategies and processes.

5:30 pm
Audience-Led Session: Sales & Revenue Operations Processes & Strategies
Join this virtual roundtable, led by attendees, to discuss strategies and processes. Read More

Audience-Led Session: Sales & Revenue Operations Processes & Strategies

Join this virtual roundtable, led by attendees, to discuss strategies and processes.

Day 2: Oct. 7th

9:00 am
Networking

Networking

10:00 am
Lessons Learned in Hyper-Growth

Lessons Learned in Hyper-Growth

Hypergrowth companies — those doubling in revenue each year — are the ambition and envy of entrepreneurs and VCs everywhere. But to get there, these companies must maintain momentum through years of tumultuous change. In this session, Ozgur Uzuner, a veteran leader of several successful hypergrowth companies and current COO of Steady, discusses how to overcome challenges specific to hypergrowth companies and the particular importance of getting talent, culture, and communication absolutely right.

10:50 am
How Not to Fail at Scale
Maximizing sustainability; Prioritizing scaling over growth; Choosing the right partners; What is the measure of success in 2021? Read More

How Not to Fail at Scale

  • Maximizing sustainability
  • Prioritizing scaling over growth
  • Choosing the right partners
  • What is the measure of success in 2021?
11:40 am
Combining the Power of SaaS & Community
There are a lot of directions you can take when it comes to growing a SaaS business. Most SaaS products are used by businesses for serving their users better. If your SaaS product creates enough of a differentiating user experience to become the preferred way for consumers to engage with a business, then your SaaS product can actually become a marketplace as well. Read More

Combining the Power of SaaS & Community

There are a lot of directions you can take when it comes to growing a SaaS business. Most SaaS products are used by businesses for serving their users better. If your SaaS product creates enough of a differentiating user experience to become the preferred way for consumers to engage with a business, then your SaaS product can actually become a marketplace as well.

12:30 pm
Sales Coaching at Scale
As we hover between in-person and remote meetings, delivering real-time coaching is imperative for reps now more than ever. But how do you coach new reps while maintaining your current customers and nurturing prospects? Read More

Sales Coaching at Scale

As we hover between in-person and remote meetings, delivering real-time coaching is imperative for reps now more than ever.

But how do you coach new reps while maintaining your current customers and nurturing prospects? Catch Chad O’Connor, VP of Sales at Outreach, as he discusses different strategies and tools that will enable you to:

  • Spend more time available to be with customers and strategize on deals rather than reviewing calls
  • Ramp up your new reps faster
  • Inspect deals and pipeline during critical sales stages
  • Ensure account coverage before, during, and after the deal cycle
1:15 pm
Expo Hall

Expo Hall

1:45 pm
How Your Customers Can Help Fund Your Business and Drive Growth
It’s hard to raise capital while driving your business. The good news is that the process of raising capital is changing. We’ll show you how innovative brands are leveraging updated regulations and fully-digital platforms to align the interests of their customers and shareholders to grow their businesses. Read More

How Your Customers Can Help Fund Your Business and Drive Growth

It’s hard to raise capital while driving your business. The good news is that the process of raising capital is changing. We’ll show you how innovative brands are leveraging updated regulations and fully-digital platforms to align the interests of their customers and shareholders to grow their businesses.

2:35 pm
Kill the Website Relaunch to Achieve Radical Growth
What are the two most horrifying words in all of marketing? “Website Relaunch.” Website relaunches are expensive, time-consuming, and full of risk — especially for SaaS companies. In contrast, companies winning in the digital marketing arena spend less money and receive better results because they refuse to fund the mythical unicorn that is the long-term website overhaul. Join experts from Kanopi Studios and Pantheon as they discuss how leveraging an iterative approach to your website operations will help you achieve radical growth goals by harnessing the power of data-driven business intelligence. Read More

Kill the Website Relaunch to Achieve Radical Growth

What are the two most horrifying words in all of marketing? “Website Relaunch.” Website relaunches are expensive, time-consuming, and full of risk — especially for SaaS companies. In contrast, companies winning in the digital marketing arena spend less money and receive better results because they refuse to fund the mythical unicorn that is the long-term website overhaul. Join experts from Kanopi Studios and Pantheon as they discuss how leveraging an iterative approach to your website operations will help you achieve radical growth goals by harnessing the power of data-driven business intelligence.

3:25 pm
Creating Favorite Content: Stealable Ideas For Better Video Marketing
Video isn’t going anywhere anytime soon. This session will cover the specific strategies and out-of-the-box use cases for video to engage your ICP Read More

Creating Favorite Content: Stealable Ideas For Better Video Marketing

For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking out the competition.

Join Marcy Dobozy, VP of Marketing at Vidyard to learn how to create a video-first content experience that will keep your audience engaged at every stage of the buyers’ journey.

At the end of this session you will be able to:

– Identify what types of videos your buyers want to see at each stage of their journey
– Embrace bolder video content to keep your audience engaged and entertained
– Understand the basics of video analytics to make informed decisions

4:15 pm
Truths From the Trenches: What it Really Takes to Scale ABM
In this Fireside Chat, Chris and Kate will discuss when an ABM strategy makes sense, when it does not, key things you need before getting started, and challenges to anticipate across all departments, not just sales and marketing. Tune in for some real truths about putting ABM in place that you might not have considered before. Read More

Truths From the Trenches: What it Really Takes to Scale ABM

In this Fireside Chat, Chris and Kate will discuss when an ABM strategy makes sense, when it does not, key things you need before getting started, and challenges to anticipate across all departments, not just sales and marketing. Tune in for some real truths about putting ABM in place that you might not have considered before.

5:05 pm
Product-Led Growth
Productizing your services and enabling contactless and frictionless selling. Read More

Product-Led Growth

Productizing your services and enabling contactless and frictionless selling

5:30 pm
Networking

Networking

5:30 pm
Audience-Led Session: Scaling an ABM Strategy
Join this virtual roundtable, led by attendees, to discuss strategies and processes. Read More

Audience-Led Session: Scaling an ABM Strategy

Join this virtual roundtable, led by attendees, to discuss strategies and processes.

5:30 pm
Audience-Led Session: Profitability Vs Growth?
Join this virtual roundtable, led by attendees, to discuss strategies and processes. Read More

Audience-Led Session: Profitability Vs Growth?

Join this virtual roundtable, led by attendees, to discuss strategies and processes.

Day 3: Oct. 8th

9:00 am
Networking

Networking

10:00 am
Choose Your Market Segments Based on Customer Profitability
Is market segmentation the best way to target your most profitable customers? Read More

Choose Your Market Segments Based on Customer Profitability

  • Is market segmentation the best way to target your most profitable customers?
  • The importance of research
  • Segmenting a marketplace
  • Setting a criteria to evaluate the effectiveness of market segments
10:50 am
7 Steps to Automate Your Revenue Process
Learn exactly how today’s SaaS leaders are scaling revenue by automating, centralizing and accelerating their systems from proposals and contracts to billing and renewals. Read More

7 Steps to Automate Your Revenue Process

Learn exactly how today’s SaaS leaders are scaling revenue by automating, centralizing and accelerating their systems from proposals and contracts to billing and renewals.

  • How business leaders are prioritizing workflow automation to eliminate repetitive processes, speed up time to revenue, attract customers and close more deals
  • The latest insights and innovations on buyer behavior, employee trends, tech tools and best practices
  • 7 steps to transforming your revenue operations across proposal management, forecasting, contracts, signature execution, invoicing/billing, onboarding and renewal management
11:40 am
Authenticity in Leadership: What it is, Why it Matters, and How to Embody it
According to Edelman, 81 percent of customers won’t buy from a brand unless they trust them, and authenticity is key to building that trust. Read More

Authenticity in Leadership: What it is, Why it Matters, and How to Embody it

According to Edelman, 81 percent of customers won’t buy from a brand unless they trust them, and authenticity is key to building that trust.

12:30 pm
Leveraging a Powerful Partner Ecosystem to Achieve Maximum Results
Learning how to harness the power of partnerships truly has the power to fuel your business with new leads and get maximum results. See why the digital imperative is a key enabler for SaaS brands, how to target the right people with a first-party customer data strategy and strategic ways to scale powerful partnerships to go from Seed to Series F. Plus learn how to amplify your message by leveraging partnerships! Read More

Leveraging a Powerful Partner Ecosystem to Achieve Maximum Results

Learning how to harness the power of partnerships truly has the power to fuel your business with new leads and get maximum results. See why the digital imperative is a key enabler for SaaS brands, how to target the right people with a first-party customer data strategy and strategic ways to scale powerful partnerships to go from Seed to Series F. Plus learn how to amplify your message by leveraging partnerships!

1:20 pm
Consolidation and M&A
Transactions in the SaaS industry are growing in volume by approx. 25% Year-on-year. The strong appetite for SaaS businesses is being driven by solid market fundamentals and the industry’s attractive business model case. Read More

Consolidation and M&A

Transactions in the SaaS industry are growing in volume by approx. 25% Year-on-year. The strong appetite for SaaS businesses is being driven by solid market fundamentals and the industry’s attractive business model case.

  • How do you value a SaaS business?
  • Understanding the market segment growth potential and the potential growth of the company’s market share
2:10 pm
How to Attract Top Talent in 2021
Finding employees with the right stuff for SaaS; Virtual recruiting; Hiring the best team for your growth stage Read More

How to Attract Top Talent in 2021

  • Finding employees with the right stuff for SaaS
  • Virtual recruiting
  • Hiring the best team for your growth stage
3:00 pm
Networking

Networking

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Speakers

Amanda Malko

CMO G2

Prashanth Chandrasekar

Rashmi Gopinath

Oz Uzuner

COO Steady

Marcy Dobozy

VP of Marketing Vidyard

Mark Simon

VP of Strategy Celigo

Tom Keiser

Krish Subramanian

Cheryl Contee

Chief Innovation Officer The Impact Seat

Dominic Constandi

Sr. VP, Customer Success Zoominfo

Steve Pockross

CEO Verblio

Doug Inamine

CHRO Tipalti

Sarah Fruy

Director, WebOps Partner Marketing Pantheon

Omar Nawaz

Mukesh Mirchandani

VP, Global Field Solution Engineering Freshworks

Katie Burkhart

Founder Matterpulse

Nick Rico

Sr. VP, Growth & Marketing Lucid

Nick Mehta

Larry Dunivan

CEO Namely

Songe LaRon

CEO & Co-Founder Squire

Kate Athmer

VP of Growth Bombora

Brad Brochocki

Director of Digital Transformation for Automation Conga

Brendan Kamm

Co-Founder & CEO Thnks

Ed Lee

Matt Gray

VP Global Partnerships Tealium

Stacey McKibbin

Jamie Finn

President & Co-Founder Securitize

Anne Stefanyk

CEO & Founder Kanopi Studios

Bocar Dia

Travis Cameron

Regional VP of Strategic Partnerships Tealium

Chad O’Connor

VP of Sales Outreach

Kris Rudeegraap

Co-Founder & CEO Sendoso

Waseem Daher

CEO & Co-Founder Pilot

Annie Scranton

President & Founder Pace PR

Chris Marshall

Account-Based Marketing Manager Snowflake

David Kennedy

Practice Director, CPQ & Billing Mainspring Consulting Group

Charlie Lynch

Embedded Analytics Specialist Cumul.io

Terence Craig

Julien Meyer

Managing Director NorthStar Venture Partners

Mary D’Onofrio

Amar Goel

Chairman PubMatic

Chris DeMayo

Partner Withum

Andrew Dix

Co-Founder & CEO Crowded Media

Whitney Sales

Managing Partner Acceleprise Ventures

Lisa Edwards

President & COO Diligent Corporation

Ben Hodson

Co-Founder & CEO JobNimbus

Cass Sanford

Associate General Counsel OTC Markets Group

Rob Pegoraro

Journalist Fast Company

Fred Rockwell

Co-Founder & CEO Ascent Conference

Gillian French

People Expert-in-Residence Workvivo

Debbie Lillitos

Chief Customer Officer Vena Solutions

Jonathon Kellerman

Pharmaceutical Industry Senior Executive and Former Big 4 Partner Abbvie

JP Richardson

Co-Founder & CEO Exodus

James Barrood

Founder & CEO Innovation+

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