Is your website designed to offer the best possible learning experience for your potential buyers, or is it built to serve your internal marketing and sales processes? Are your sales reps always trying to “book a call” with prospects, or are they genuinely helping them buy the way they truly want to buy? Join Tyler Lessard,Vidyard GTM exec and author of The Visual Sale, for an eye-opening discussion on what it means to be buyer-centric and how most B2B marketing and sales programs fall short. Learn simple ways you can tweak your go-to-market programs to offer the best possible experience for your future customers.

Are you struggling to grow your business from zero to your first 100 customers, users or fans? As an entrepreneur and marketer, Jay Desai knows the right levers to pull to get the most impact for the least cost. In this braindate, Jay will share his insights and proven tactics for early stage growth. From building a strong foundation to developing a customer-centric approach, he will provide actionable advice and creative strategies to help you achieve your growth goals. Plus, as a scrappy founder himself, Jay will highlight some of the more unconventional ways to grow your business.

Discussion on how as marketers we can shift our strategies to match how modern buyers want to buy SaaS. Specifically covering the changing buyer preference of younger buyers, rising interest in self-serve buying, and the growing trend of PLG.