Marketing - Ascent Conference Marketing - Ascent Conference

May 19th, 2021

SaaS Event Series: Spotlight on Marketing

An all-virtual, intimate and exclusive gathering of the nation’s senior marketing leaders in SaaS. 150+ Senior CMOs & VPs of Marketing, 10 sessions, 3 industry keynotes, 3 interactive panels, endless networking… 100% free to accepted applicants.

Save Your Spot

Speakers

Udi Ledergor

CMO Gong

Bevey Miner

CMO J2 Global

Aristomenis Capogeannis

Director, Revenue Marketing NVIDIA

Genefa Murphy

CMO Five9

Tyler Lessard

VP Marketing Vidyard

Shane Murphy-Reuter

CMO Zoominfo

Kris Rudeegraap

Co-Founder & CEO Sendoso

Nick Panayi

CMO Amelia

Autum Molay

Director of Demand Generation SurveyMonkey

Eric Duerr

VP of Marketing Domo

Lisa Kant

VP of Product Marketing Zendesk

Udi Ledergor

CMO Gong
Udi Ledergor is the CMO at Gong. He is a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies across a variety of industries. He's also the author of The 50 Secrets of Trade Show Success, a popular public speaker, and start-up adviser.

Bevey Miner

CMO J2 Global
Bevey Miner has over 20 years of experience in healthcare technology and digital health. Serving in senior and executive positions, she has been instrumental in leading strategy, product management, business development, marketing and commercialization. She is an expert in established and emerging healthcare IT markets. By defining and executing innovative strategies, she successfully launched more than a dozen new products and opened new markets. She has developed broad market experience serving in executive roles with companies such as Practice Fusion, NextGen, Healthloop/Getwell Networks, Ginger.io and Allscripts. Bevey has been influential leading innovation in care coordination, patient engagement, population health and interoperability as well as advocating for policy change with federal and state government.

Aristomenis Capogeannis

Director, Revenue Marketing NVIDIA
Ari is a revenue technologist focused on demand creation and pipeline acceleration via data-driven strategies. His 20+ years of experience have successfully led marketing transformations from an operations and organizational standpoint, delivering growth and subsequent marketing attribution to pipeline that have led to acquisition and funding milestones in the Financial SaaS, Robotic Process Automation, and Networking industries.

Genefa Murphy

CMO Five9
Genefa Murphy is the Chief Marketing Officer for Five9. With over 15 years of global experience in the field of technology from consulting, to product management, strategy and marketing, she is an accomplished leader and has led worldwide teams in creating and executing compelling and effective go-to-market strategies and campaigns. She is a passionate business executive, with experience across various IT domains. Always a technology enthusiast, she consistently looks for new opportunities to break the mold and push boundaries, to lift her teams to the next level. Most recently, Genefa was the SVP and CMO for Micro Focus, a multi-billion dollar enterprise software company. In this role, she led her team through the separation from Hewlett Packard Enterprise, acquisition into Micro Focus and the subsequent transformation of the marketing and enablement teams. She also helped transform the underlying marketing tech stack, helping deliver scale and exceptional ROI for the company, its customers and partners. Genefa previously, held various global roles across products, marketing, enablement and communications at HPE and HP. She is also an active supporter of Diversity, Equity and Inclusion and helped launch Micro Focus’s Corporate Social Responsibility Program, INSPIRE. As executive sponsor she spearheaded the INSPIRE20 podcast series to help create awareness of DE&I initiatives within global enterprises. Genefa holds a BSc in Business IT and a PhD, which focused on the intersection of technology and sociology in determining technology adoption in the enterprise. Genefa has been recognized as a global CMO of the year and CRN Woman of the Channel for her contributions to the partner and channel eco-system.

Tyler Lessard

VP Marketing Vidyard
Tyler is a marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional customer experiences. As VP of Marketing at Vidyard, he’s spent 6+ years immersed in the world of online video and content marketing, helping to define and share best practices for businesses of all shapes and sizes. He’s a frequent speaker and author on topics spanning video marketing, content marketing, B2B sales, and account-based marketing, and is the host of the Creating Connections podcast and Video in Focus show.

Shane Murphy-Reuter

CMO Zoominfo
Shane Murphy-Reuter joins ZoomInfo as Chief Marketing Officer from Intercom, a global customer messaging platform company, where he was SVP of Global Marketing. Prior to Intercom, he served as Vice President of North American Sales and Marketing at AdRoll, a growth marketing platform.

Kris Rudeegraap

Co-Founder & CEO Sendoso
Kris Rudeegraap is the co-founder and CEO of Sendoso, the leading Sending Platform. Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales—which helped inspire the idea for Sendoso. Kris is a California native and CSU-Chico alum currently residing in the Bay Area.

Nick Panayi

CMO Amelia
Nick is Chief Marketing Officer at Amelia, a leading software firm in Conversational AI. Before joining Amelia as CMO in 2019, Nick was Vice President of Brand, Demand and Digital Marketing at DXC Technology (a $20B global IT Services leader, formed in 2017 after a merger of CSC and HPE Enterprise Services). In addition to DXC, Nick’s 20+ years of marketing experience in the technology industry includes a variety of marketing leadership roles with Hewlett Packard (previously Compaq Corp) and Avaya. Nick was named to the list of "Top 25 Digital Marketers" by BtoB Magazine and his marketing teams have won multiple awards and distinctions by Sirius Decisions, ITSMA and other marketing analyst firms in recent years. He holds a Bachelors in Marketing and an MBA in Management. Nick lives in Northern Virginia.

Autum Molay

Director of Demand Generation SurveyMonkey
Autum Molay is the Director of Demand Generation for SurveyMonkey Market Research, where she focuses on lead/pipeline generation, account-based marketing strategy, and event management for the fastest growing business unit at the company. Prior to her role at SurveyMonkey, Autum was the Head of Product & Insights Marketing at Comscore, an audience and advertising measurement company, where she led go-to-market strategy, sales enablement, client communications, and content marketing. In her spare time, she serves as the Co-Editor and Content Chief for the Product Marketing Community and volunteers as a mentor for young professionals with the American Marketing Association.

Eric Duerr

VP of Marketing Domo
Eric Duerr is VP Marketing of Domo, where he focuses on building marketing initiatives that drive awareness of the powerful ways that Domo can helps enterprises change the relationship with their data. Prior to taking the reins of marketing at Domo, Eric was the CMO at Sizmek, and prior to that the CMO of Rocket Fuel, leading the charge to show how adding predictive AI to marketing produces results. Previously, Eric served as Founder/CEO of digital marketing agency Emphatic, which transformed market perceptions for some of the world’s most successful brands, including Adobe, BBC, GoDaddy, and Microsoft. Eric then sold Emphatic to Yesler, a leading B2B agency, who now is a part of Accenture Interactive. When he’s not marketing, Eric enjoys slicing drop shots on the tennis court, riffing on the piano or sax, and pondering ways to apply ancient philosophy to modern business problems.

Lisa Kant

VP of Product Marketing Zendesk
Currently Vice President of Product Marketing at Zendesk, Lisa Kant is a storyteller and product marketer who has been working in the tech space for the past decade. Prior to joining Zendesk, Lisa ran product marketing for ThoughtSpot, the leader in search-driven analytics, and spent several years in product marketing for the Salesforce Platform. Lisa holds an MBA from the University of Chicago and a BA from Yale University.

Agenda

11:00am – 11:45am ET
Keynote
Topic & Speaker TBA

11:45am – 12:15pm ET
Networking/Roundtables

12:15pm – 1:00pm ET
Fireside Chat
Successful Integrated Marketing Programs to Launch New Products
Bevey Miner, Global CMO @ J2

1:00pm – 1:30pm ET
Networking/Roundtables

1:30pm – 2:15pm ET
Panel
ABM in an Increasingly Virtual World: How Has it Changed, and How Will it Look in the Future
Eric Duerr, VP of Marketing @ Domo
Autum Molay, Director of Demand Generation @ SurveyMonkey
Ari Capogeannis, Director, Revenue Marketing @ NVIDIA

2:15pm – 2:45pm ET
Networking/Roundtables

2:45pm – 3:30pm ET
Fireside Chat
Pursued Marketing: Thinking Beyond ABM to Close Strategic Deals
Nick Payani, CMO @ Amelia

3:30pm – 4:00pm ET
Networking/Roundtables

4:00pm – 4:45pm ET
Panel
The Interconnectedness of Company Culture, Brand, and Consumer Behavior
Dan Frohnen, CMO @ Sendoso
Genefa Murphy, CMO @ Five9

4:45pm – 5:30pm ET
Fireside Chat
The ONE Thing Marketing Cannot Fix
Udi Ledergor, CMO @ Gong

Who You Will Meet

Titles: Chief Marketing Officer, VP of Marketing, Director of Marketing

Functions: Marketing, Marketing Analytics

ARR: $20m+

Sector*: SaaS/Software/Technology

Geo: US Only

*We anticipate a high percentage of attendance from the SaaS/Software/Technology sector, but qualified attendees from all sectors are encouraged to apply.

What to Expect

The Experts

A powerhouse of top CMOs & marketing experts will share their insights and experiences covering the latest strategies and innovative solutions

The Solutions

Discover and demo the latest technology and services to employ in your organization’s marketing strategies from the top solution-providers

The Content That Matters

Leverage the latest intelligence, trends, and case studies with keynotes and interactive panels designed to ensure your business is at the forefront of marketing processes & practices


Sponsors

Interested in learning about sponsorship options for our Marketing event (and more)? Check out the sponsorship page for details and schedule a time to discuss with our team.

Sponsorship Opportunities

Save Your Spot

For those who have never attended one of our conferences, here’s how registration works, and the timeline:

  • We want to create the highest quality marketing conversation possible. To do that, attendees are limited to marketing professionals (preferably) in the SaaS or tech space. If that’s you, please read on.
  • Once you submit the registration form, we do a quick check to ensure that you fit the audience profile.
  • You’ll get a confirmation email once approved, usually within 48 hours ( we have a lot of sift through but will respond to you either way).
  • After that we’ll follow up with your unique login to attend the actual virtual event.

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