Amaryllis is a senior leader with a track record in driving scalable growth for B2B and B2C businesses. With a passion for data driven marketing and product development and a truly global perspective, Amaryllis has honed a wide breadth of skills in her more than 15 years of working in digital. Today Amaryllis serves as Partner and Director of Growth at BCG Digital Ventures. She focuses on scale-ups and growth acceleration for digital businesses. Amaryllis came to DV with a diverse background in founding and scaling technology driven businesses and in key leadership roles at innovative companies across Europe. Notably, she served as Vice President of Marketing at Rocket Internet SA, where she led the development of growth strategies, from seed phase to market leadership for new and existing ventures of the German incubator. She was also part of the founding team at Campsy.com, where she oversaw the company’s growth in her role as co-founder and CMO.