Ed Lee is a pricing expert and CEO of HelloAdvisr, a growth consultancy working with startup leadership teams to design high-impact pricing strategies. HelloAdvisr works with startups on pricing across growth stages and draws on experience from industries including eCommerce/retail, software, and consumer goods.
Previously, Ed held leadership roles with LG Electronics and Simon-Kucher & Partners, a global management consulting firm, where he advised leading global companies and brands on pricing strategy. Ed is regularly invited to teach and speak at leading academic institutions including UCLA and Oxford University. He serves as a mentor and advisor to startup accelerators including Techstars and Backstage Capital, and is a resident expert at the Oxford Foundry (the venture accelerator of Oxford University).
Ed received his MBA from Oxford University, two Masters (MSc) from the London School of Economics, and BA from UCSD.