As Sprinklr’s Chief Experience & Marketing Officer, Grad leads a team of modern marketers focused on helping the world’s most loved brands create happier customers. His title, CXMO, reflects Sprinklr’s view that – in a world where customers are connected and empowered like never before – experience is the new brand. Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last 7 years as CMO for the Microsoft U.S. commercial business. There, powered by Sprinklr, he built the world’s largest customer experience center, analyzing and responding to 150+ million social messages per year. Prior to that, Grad worked as CEO or CMO at a number of startups, and began his career at Procter & Gamble. He brings deep expertise in ABM, marketing automation, social selling, social engagement, event marketing, content marketing, and scale programs for commercial selling motions.