Lisa Barnett is the co-founder and CMO of Little Spoon, a pediatrician-developed organic, fresh, baby food company that delivers personalized meals tailored to your little one’s health needs and preferences.
Prior to Little Spoon, Lisa spent 6 years as an investor in and operator at some of the world’s top consumer brands. Her venture experience included time spent as a Partner at Sherpa Foundry and, before that, an investor at VC firms Maveron & Dorm Room Fund. Her investment focus was on B2C technology startups, namely, e-commerce, marketplace, and brands – leading her to be recognized as a Forbes 30 under 30 VC in 2017. Before becoming an investor, she led multi-channel growth strategy for Estee Lauder Companies. There, her focus was taking their traditionally offline, department-store brands and building out a direct-to-consumer and digital marketing strategy for customer acquisition and engagement. Lisa started out at the Boston Consulting Group, working with Fortune 500 retail and healthcare technology clients on brand, customer experience and market entry strategy.
Lisa holds a Bachelors of Arts with Honors in Communication and Marketing from the University of Pennsylvania, where she also graduated Phi Beta Kappa and with the top scholar-athlete accolades as a member of the Varsity Cross Country and Track teams.