11:00am – 11:45pm ET
How to Build a Data-Driven Go-to-Market Motion
Theisen, Chang, Sr. Manager, Sales Development & Operations @ Zoominfo
Is your go-to-market process best in class? Do you measure data every step of the way? If you answered no to either of these—it’s time to make a change. Join ZoomInfo’s Theisen Chang and learn new tips and tricks to quickly implement and improve your go-to-market motion and accelerate revenue growth.
– Go-To-Market Best Practices
– Data Driven Optimization
– How To Drive Higher Revenue Growth
11:45pm – 12:15pm ET
12:15pm – 1:00pm ET
Using Video Analytics for Smarter Selling
Jimmy Gagnon, Director of Sales @ Vidyard
You can learn a lot about a potential buyer by understanding which video content they’re watching and how long they’re staying engaged in each topic. Join Vidyard’s director of sales, Jimmy Gagnon for a discussion on what video analytics are and why you should care about them. Jimmy will share his top tips for how to incorporate video analytics within your sales cadence to save time and sell more efficiently.
1:00pm – 1:30pm ET
1:30pm – 2:15pm ET
Don’t wait for a crisis – engage with your customers and make customer experience the no. 1 priority
Adam Tesan, CRO @ Chargebee
Naomi Rozenfeld, CRO @ Wix Answers
Allison Metcalfe, CRO @ Demandbase
You can’t create upsell and cross-sell opportunities unless you have close relationships with existing customers. The pandemic created revenue-generation challenges for many companies, but it also created real opportunities to deepen customer relationships and spark conversations about innovation and evolution. The past year forced companies to accelerate go-to-market strategies and look for innovative ways to increase sales and decrease customer churn.
2:15pm – 2:45pm ET
2:45pm – 3:30pm ET
Transforming Your Revenue Operations Process
Ash Finnegan, Digital Transformation Officer @ Conga
Many companies face bottlenecks and silos across their revenue process. It can seem daunting to start a digital transformation process. In this session, Ash Finnegan, Conga’s Digital Transformation Officer, will discuss how to connect the pieces in your revenue operations process by breaking down internal silos, maximizing revenue yield, and connecting the customer experience so you can bring your teams, systems, and processes together to accelerate your business forward.
3:30pm – 4:00pm ET
4:00pm – 4:45pm ET
Supporting Scaling Efforts
Kevin Knieriem, CRO @ Clari
Jayme Smithers, CRO @ ThoughtExchange
Stuart Barnes, VP of Sales @ Vimeo
Bill Schmitt, CRO @ Tempo Automation
A big challenge for growing businesses is gearing up to scale. It isn’t enough to churn out products and services anymore — you have to be equipped for growth. The goal of the CRO is to think big and holistically about the logistics needed to scale up.
– Automation is key to scaling efforts.
– Not being afraid to hit the pause button to get operations to a maturity level that supports scale
4:45pm – 5:30pm ET
The RevTech Revolution Has Arrived
Latane Conant, CMO @ 6sense
MK Getler, VP of Marketing @ Alyce
With the rise of automation over the past two decades, has come the fall of authentic, human-to-human interaction. As marketers and sellers vie for the same audiences, how do some brands flourish while others flounder? They harness the capabilities of RevTech for good, not evil, to scale memorable moment creation for their buyers. In this session, MK Getler & Latané Conant will discuss how you can put the power of AI, big data, and machine learning behind every member of the revenue team to create exceptionally relevant experiences across the customer journey.