11:00am – 11:45pm ET
If you’re not changing, you’re not growing! – How to think like a successful Chief Revenue Officer
Growth and revenue leaders need to get into the mindset of a Chief Revenue Officer and really start driving demand. This means shifting away from random acts of sales and marketing and focusing on the buyer, your demand strategy, and alignment to propel your business forward. This also includes developing the right culture to support the role.
11:45pm – 12:15pm ET
12:15pm – 1:00pm ET
How can revenue leaders maximize cash flow now and beyond 2021?
This session will analyze how CROs can maximize revenue opportunities and position their organizations for scalable growth and profitability. This includes setting revenue-related goals and a bankable forecast process, optimizing value propositions, and positioning.
1:00pm – 1:30pm ET
1:30pm – 2:15pm ET
Don’t wait for a crisis – engage with your customers and make customer experience the no. 1 priority
You can’t create upsell and cross-sell opportunities unless you have close relationships with existing customers. The pandemic created revenue-generation challenges for many companies, but it also created real opportunities to deepen customer relationships and spark conversations about innovation and evolution. The past year forced companies to accelerate go-to-market strategies and look for innovative ways to increase sales and decrease customer churn.
2:15pm – 2:45pm ET
2:45pm – 3:30pm ET
Transforming Your Revenue Operations Process
Many companies face bottlenecks and silos across their revenue process. It can seem daunting to start a digital transformation process. In this session, Ash Finnegan, Conga’s Digital Transformation Officer, will discuss how to connect the pieces in your revenue operations process by breaking down internal silos, maximizing revenue yield, and connecting the customer experience so you can bring your teams, systems, and processes together to accelerate your business forward.
3:30pm – 4:00pm ET
4:00pm – 4:45pm ET
Supporting Scaling Efforts
A big challenge for growing businesses is gearing up to scale. It isn’t enough to churn out products and services anymore — you have to be equipped for growth. The goal of the CRO is to think big and holistically about the logistics needed to scale up.
– Automation is key to scaling efforts.
– Not being afraid to hit the pause button to get operations to a maturity level that supports scale
4:45pm – 5:30pm ET
The RevTech Revolution Has Arrived
With the rise of automation over the past two decades, has come the fall of authentic, human-to-human interaction. As marketers and sellers vie for the same audiences, how do some brands flourish while others flounder? They harness the capabilities of RevTech for good, not evil, to scale memorable moment creation for their buyers. In this session, MK Getler & Latané Conant will discuss how you can put the power of AI, big data, and machine learning behind every member of the revenue team to create exceptionally relevant experiences across the customer journey.