AI & ML: The Tools to Reshape Traditional Lead Gen Methods
The growing usage of AI and ML in B2B marketing is helping businesses identify their ideal customer profiles, seamlessly nurture them through the funnel, and consequently convert them into customers in an expedited manner.
In the roundtable discussion, we focus on the role of modern technologies such as AI & ML in reshaping of traditional lead generation methods. The discussion will cover:
• Role of AI & ML in lead qualification, content personalization and multichannel integration
• Leveraging AI and ML to automate marketing operations
• Use intent signals from search engines and social channels to improve lead quality