Balancing a B2B and B2C Marketing Approach and Message - Ascent Conference
VIDEO COMING SOON
Annual

Balancing a B2B and B2C Marketing Approach and Message

Rule number one in Marketing is “know your audience”.

Full Description

Speakers

Adrianna Burrows

CMO Payscale
Accomplished marketing leader with expertise designing and executing cutting-edge strategies, across consumer and commercial channels, to help achieve business objectives and desired brand perceptions. Highly successful in building, transforming, and leading motivated, high-performance teams. Professional with 18 years cross-functional communications experience in areas such as: • Strategic and global communications GTM and Channel strategy • Integrated marketing and messaging creation • Digital and social media • Public relations and brand influence campaigns • Brand differentiation • Measurement and analytics

Balancing a B2B and B2C Marketing Approach and Message

Rule number one in Marketing is “know your audience”. Particularly in technology, companies are often bucketed in B2C or B2B yet increasingly there are companies that must market to both audiences. Whether it’s because the company sells products/technology for both audiences, or it’s because the end-user has to be marketed to individually as a consumer (B2C) to ensure you can win the business (B2B), companies are often forced to have a dual-audience approach. This usually means different messages, different channels and different outcomes/goals. How do you balance the both, particularly with limited resources and budgets?

Privacy Notice

This privacy notice discloses the privacy practices for (www.ascentconf.com). This privacy notice applies solely to information collected by this website. It will notify you of the following:

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 202-256-9707 or [email protected].