Balancing a B2B and B2C Marketing Approach and Message - Ascent Conference

Balancing a B2B and B2C Marketing Approach and Message

Rule number one in Marketing is “know your audience”. Particularly in technology, companies are often bucketed in B2C or B2B yet increasingly there are companies that must market to both audiences. Whether it’s because the company sells products/technology for both audiences, or it’s because the end-user has to be marketed to individually as a consumer (B2C) to ensure you can win the business (B2B), companies are often forced to have a dual-audience approach. This usually means different messages, different channels and different outcomes/goals. How do you balance the both, particularly with limited resources and budgets?


Speakers

Adrianna Burrows
CMO
Payscale

Consent(Required)

Other Videos From This Event
Navigating Opportunity Through Uncertain Times
Purpose-preneur
The Creator Economy: A fireside chat with Walmart
Building A Vertical SaaS Company In A Horizontal SaaS World
The Talent Formula For Future Success
Team First – What We Have Learned from 25 Years of Scrum
Fuel Growth – How to Achieve Your Revenue Goals in 2023
New to Developer Audiences? Forget Everything You Know About Marketing
What’s Your Revenue IQ? Why Revenue Intelligence Isn’t Complete Without Commission Data
Tax’s Role in Frictionless Commerce
Founders, Social Media, and the Company of the Future
Converting Cybersecurity From a Cost Center to a Revenue Source
Turning Your Website Into a Lead Conversion Engine
How CMOs at Growing B2B Companies Are Leveraging Data to Scale: And how you can and should be as well
Fundraising at Each Stage (With Your Exit in Mind All the Way)
The Myth of Digital Fatigue, and How to Get Past It
Breaking Away From the Sea of Sameness: Standing Out and Building Trust as a B2B Brand on Social
Total Experience: The Hidden Connection Between Company Culture and World-Class Customer Experiences
Playbook for Growth: How to Create Client Experiences that Turn Clients into Advocates
Positioning for Success: How Effective Positioning Drives Differentiation and Simplifies Marketing Execution
Decide to Pivot: Don’t Let Fear Keep You From Evolving
A Tale of Two Goals: Self-Serve and Sales Lead
Say “Renewal” in 14 languages: How Chargebee Helped Babbel Embrace Churn Reduction
How Marketing and IT Team-up to Win with the Web
Customer Acquisition vs. Customer Expansion: Break Free from a One-Size-Fits-All Approach
Accessing Capital in Today’s Market
Your Next Growth Phase, Courtesy of Connected TV
Mastering the Mid-market: Lessons on Building and Selling into Scaling Enterprises with Vanta
Buyer-Centric Sales and Marketing in a Digital-First World
Growth During a Downturn: How to Build a Recession-Proof Growth Strategy

Privacy Notice

This privacy notice discloses the privacy practices for (www.ascentconf.com). This privacy notice applies solely to information collected by this website. It will notify you of the following:

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 202-256-9707 or [email protected].