Break out of your rut! Give your B2B marketing the B2C treatment - Ascent Conference

Break out of your rut! Give your B2B marketing the B2C treatment

So much emphasis in B2B SaaS marketing in recent years has been put on prescriptive, feature-focused tactics that cause companies to blend together rather than stand apart. In this discussion, we’ll uncover the enormous opportunity to bring a B2C mentality to your next campaign. No different than the water cooler chatter about commercials the day after the Super Bowl, your business can produce memorable, effective content that resonates – at a price that anyone can afford (how’s FREE sound?). Fresh content -coupled with an effective distribution engine- could be the key to breathing new life into your marketing plans as we approach 2023.


Jim Manno
VP of Marketing

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