Break out of your rut! Give your B2B marketing the B2C treatment
So much emphasis in B2B SaaS marketing in recent years has been put on prescriptive, feature-focused tactics that cause companies to blend together rather than stand apart. In this discussion, we’ll uncover the enormous opportunity to bring a B2C mentality to your next campaign. No different than the water cooler chatter about commercials the day after the Super Bowl, your business can produce memorable, effective content that resonates – at a price that anyone can afford (how’s FREE sound?). Fresh content -coupled with an effective distribution engine- could be the key to breathing new life into your marketing plans as we approach 2023.
Other Videos From This Event
How CMOs at Growing B2B Companies Are Leveraging Data to Scale: And how you can and should be as well
Total Experience: The Hidden Connection Between Company Culture and World-Class Customer Experiences
Positioning for Success: How Effective Positioning Drives Differentiation and Simplifies Marketing Execution