Break out of your rut! Give your B2B marketing the B2C treatment - Ascent Conference
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Break out of your rut! Give your B2B marketing the B2C treatment

So much emphasis in B2B SaaS marketing in recent years has been put on prescriptive, feature-focused tactics that cause companies to blend together rather than stand apart.

Full Description

Speakers

Jim Manno

VP of Marketing Facilisgroup
Experienced leader in Brand Marketing, Communications and Public Relations with a demonstrated history of working in the retail, software, media and entertainment industries. Skilled in Brand Marketing, Public Relations, Media Communications, Social Media, Advertising, Management, Customer Service and Leadership. Strong media and communications professional, graduate of the Media Communications program at Webster University.

Break out of your rut! Give your B2B marketing the B2C treatment

So much emphasis in B2B SaaS marketing in recent years has been put on prescriptive, feature-focused tactics that cause companies to blend together rather than stand apart. In this discussion, we’ll uncover the enormous opportunity to bring a B2C mentality to your next campaign. No different than the water cooler chatter about commercials the day after the Super Bowl, your business can produce memorable, effective content that resonates – at a price that anyone can afford (how’s FREE sound?). Fresh content -coupled with an effective distribution engine- could be the key to breathing new life into your marketing plans as we approach 2023.

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