Breaking Away From the Sea of Sameness: Standing Out and Building Trust as a B2B Brand on Social - Ascent Conference

Breaking Away From the Sea of Sameness: Standing Out and Building Trust as a B2B Brand on Social

Nov 14th, 2022 @2:00 pm

Social media can be the wild, often unpredictable part of the internet, but it is also a force: for good, for connection and for business. With more than 4.7 billion users, social media has emerged as one of the most powerful channels for brands to establish brand equity, build stronger relationships with customers and further business objectives – that is, if they can show up and stand out authentically.

As a dynamic, constantly evolving and fast-changing space, standing out from the crowd on social has never been more challenging, especially for those in the business-to-business (B2B) space. For decades, B2B brands, particularly those in the SaaS space, have heavily relied on a corporate tone and feel for their social media presence – prioritizing professionalism above creativity. But in today’s digital-first society, it’s important to remember that there are humans behind every brand, and this dated approach often leads to low ROI and a lack of connection and trust with a brands’ core audience.

Join Tom Keiser, Hootsuite’s CEO, as he covers how B2B SaaS companies can trade in the traditional corporate speak to successfully build and sustain trust with their audiences on social media – while getting noticed. He will walk through what B2B customers want from B2B brands on social, talk through the best practices on social, and pull from his own personal experience leading the transformation of Hootsuite’s new brand identity.


Tom Keiser

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