Buyer-Centric Sales and Marketing in a Digital-First World
Are you marketing and selling the way your prospects actually want to learn and buy? The truth is, most companies market and sell based on their own internal processes and preferences. “Thou shalt sign up for our eBook then book a live demo then move from an SDR to an AE.” But is that what your prospects actually want? When was the last time YOU got excited about reading an eBook or clicking ‘book a demo’ when visiting a website?
Join Tyler Lessard, VP Marketing at Vidyard and author of The Visual Sale, to discuss the latest trends in how real people prefer to learn and buy in the digital-first world, and what that means for your own go-to-market strategy.