Choose Your Market Segments Based on Customer Profitability

Oct 8th, 2021 @10:00 am
Is market segmentation the best way to target your most profitable customers?

Full Description

Speakers

Annie Scranton

President & Founder Pace PR
Annie Scranton is President & Founder of Pace PR. She has 8+ years experience as a TV producer at major networks including CNN, Fox News, CNBC, MSNBC & ABC, where she booked guest appearances for popular shows like Good Morning America. For the past decade, Annie has been leveraging this experience and expertise to grow her own agency, Pace PR, a 2020 Inc. 5000 company, where she focuses on getting her clients like Hint Water, Fast Company, Albert, ConsenSys, and others regular TV and media coverage to build their brands.

Amar Goel

Chairman PubMatic
A serial entrepreneur, Amar co-founded Safeter (http://safeter.work), a company bringing employees and employers back to work safely via vaccination tracking, employee scheduling, and collaboration. He previously founded PubMatic (NASDAQ: PUBM), serving as the company’s first CEO. PubMatic develops products for the digital advertising industry. Currently, as Chief Innovation Officer, Founder, and Chairman, Amar runs PubMatic’s marketplace group. In addition to PubMatic, Amar also founded several other companies, including Komli Media, the leading independent advertising technology platform in the APAC region. As a 19-year-old student at Harvard University, Amar co-founded Chipshot.com. Over five years he grew the business to approximately $30M in annual sales, making Chipshot.com the fastest-growing ecommerce website at that time. Amar has previously led sales for a digital advertising business for Microsoft in the US, and working at McKinsey & Co. and Netscape in a variety of consulting and engineering roles. He holds a master’s degree in Computer Science and a bachelor’s degree in Economics from Harvard University.

Choose Your Market Segments Based on Customer Profitability

  • Is market segmentation the best way to target your most profitable customers?
  • The importance of research
  • Segmenting a marketplace
  • Setting a criteria to evaluate the effectiveness of market segments

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