Creating a Category that Fuels Successful Outcomes from Strong Valuations to Mission-Driven Workplace Cultures.
Category creation has been around since the dawn of business to enable organizations to innovate, differentiate from the competition, drive financial results, improve employee drive, and so much more, but the successful application of category creation has never been more defined than it is today. During this roundtable, we will discuss the evolution of category creation, how today’s leaders are connecting the dots between category and strategic value, and how to apply modern methodologies to be your own category leader.
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