Creating a Results-Driven Content Marketing Roadmap - Ascent Conference
Marketing

Creating a Results-Driven Content Marketing Roadmap

Creating content is easy. Creating content that drives results is hard. Consistently creating content that drives results is even harder.

Full Description

Speakers

Kevin Doherty

Marketing Communications Manager Vyond
Kevin Doherty is the marketing communications manager at Vyond: an online platform for creating your own animated content. Kevin specializes in applying principles from the entertainment industry to how we communicate with an audience and is an ICAgile Certified Professional in Agile Team Facilitation.

Natalie Mendes

Brand Content Lead Atlassian
Natalie Mendes is the Head of Brand Content at Atlassian and an award-winning content marketer. She is passionate about helping brands find their unique purpose and supporting it with a content strategy that creates new fans and delights customers. Natalie and her team have been awarded best B2B content site from Content Marketing Institute and Digiday and her work has been featured in Revision, Heavybit, and The Brave Marketer.

Breezy Beaumont

Head of Growth Correlated
Breezy has tons of hands-on experience at multiple hyper-growth software companies, including currently as Head of Growth at Correlated. She’s always bringing in new ideas for data-driven strategies and product-led initiatives with the motto “work smarter, not harder”.

Steve Keifer

Head of Marketing/Growth Ordway
As the VP of Marketing at Ordway, Steve’s role is to accelerate growth and expand market share by building brand awareness and growing sales pipeline. He also leads Ordway’s research practice, responsible for publishing white papers, webinars, and educational resources on topics such as billing, revenue operations, and growth metrics. Prior to Ordway, Steve led the marketing organizations at four different SaaS and cloud providers - including several which have achieved hyper-growth and significant valuations. He has spent much of his career marketing Fintech solutions in areas such as payments, e-invoicing, AP automation, cash management, supply chain finance, and identity verification.

Creating a Results-Driven Content Marketing Roadmap

Creating content is easy. Creating content that drives results is hard. Consistently creating content that drives results is even harder. In this panel we’ll help you identify the best ways to build a results-driven content calendar for your marketing efforts that’s measurable, scalable, and actionable.

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