Creating Favorite Content: Stealable Ideas For Better Video Marketing

Oct 7th, 2021 @3:25 pm
Video isn't going anywhere anytime soon. This session will cover the specific strategies and out-of-the-box use cases for video to engage your ICP

Full Description

Speakers

Marcy Dobozy

VP of Marketing Vidyard
Marcy Dobozy VP of Marketing, Vidyard Marcy Dobozy is the VP of Marketing at Vidyard, a leading provider of video technology for marketing and sales teams. Starting out in Product Management and moving through Corp Comms, Product Marketing and Demand Generation, Marcy’s marketing career in tech has spanned nearly 20 years. She is most motivated when contributing to outsized company targets and growth, and happiest when building, with her team, towards something even better.

Creating Favorite Content: Stealable Ideas For Better Video Marketing

For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking out the competition.

Join Marcy Dobozy, VP of Marketing at Vidyard to learn how to create a video-first content experience that will keep your audience engaged at every stage of the buyers’ journey.

At the end of this session you will be able to:

– Identify what types of videos your buyers want to see at each stage of their journey
– Embrace bolder video content to keep your audience engaged and entertained
– Understand the basics of video analytics to make informed decisions

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